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American Bar Association
Associate Deans’ ConferenceNudge: Leading, Motivating and Team Building
Nudging Students by Utilizing Popular Social Media
Keith SealingDean of Students, Widener University
School of Law, Harrisburg
Correct answer:
______________
(But that still leaves approximately 6.5 trillion people without blogs.)
Correct answer:___________
(Facebook lost just 34,100 members on “Quit Facebook Day,”
May 31, 2010).
4) How many Friends does Facebook allow you to have?
a) 666
b) 5,000
c) 1 million
d) Infinite number
5) How many actual friends can your neocortex handle?
a) 12
b) 150
c) 1,500
d) Unlimited: I can add RAM to my neocortex as needed
Correct answer: ____________
(This is known as “Dunbar’s Number,” developed by Robin
Dunbar, Professor of Evolutionary Anthropology, Oxford University).
How many “hits” does YouTube receive every day?
a) 1 million
b) 10 million
c) 250 million
d) 2 billion
6) How many videos are currently available on YouTube?
a) 7 million
b) 120 million
c) 1 billion
d) 7 trillion
Correct answer:______________
(It would take 600 years of continuous viewing to see
everything that is currently on YouTube)
1) It is a massive time dump
• But think of it from now on as part of your job description
• The “Like” button on Facebook
1) It is a massive time dump
• But think of it from now on as part of your job description
• The “Like” button on Facebook
• Stay away from “Mafia Wars,” “Farmville” and the like on Facebook
2) It brings out the craziness in people
• Flamers, ranters and conspiracy theorists
• “Nudge” students whose online demeanor needs help
2) It brings out the craziness in people
• Flamers, ranters and conspiracy theorists
• “Nudge” students whose online demeanor needs help
• Undergraduate mentality
2) It brings out the craziness in people
• Flamers, ranters and conspiracy theorists
• “Nudge” students whose online demeanor needs help
• Undergraduate mentality
• Drop or “unfriend” everybody else
2) It brings out the craziness in people
• Flamers, ranters and conspiracy theorists
• “Nudge: students whose online demeanor needs help
• Undergraduate mentality
• Drop or “unfriend” everybody else
• See #1 above; you don’t have time to educate the ignorant
3) (Shockingly) not everything on the internet is true
• 83.7% of the statistics found on the internet are wrong
3) (Shockingly) not everything on the internet is true
• 83.7% of the statistics found on the internet are wrong
• (I made that up.)
3) (Shockingly) not everything on the internet is true
• 83.7% of the statistics found on the internet are wrong
• (I made that up.)
• What is false that is written about your law school?
4) There are security issues
• Facebook’s new privacy page: http://www.facebook.com/group.php?gid=117319478309189&v=app_2373072738#!/fbprivacy
4) There are security issues
• Facebook’s new privacy page: http://www.facebook.com/group.php?gid=117319478309189&v=app_2373072738#!/fbprivacy
• Just use common sense: “I am leaving for a two-week vacation” means “Please come rob my house.”
4) There are security issues
• Facebook’s new privacy page: http://www.facebook.com/group.php?gid=117319478309189&v=app_2373072738#!/fbprivacy
• Just use common sense: “I am leaving for a two-week vacation” means “Please come rob my house.”
• Sealing’s simplified solution
5) What you can say as an administrator is constrained
• Some of the things I can’t blog/comment about: Creationism “science”; “Birthers/deathers” Global warming deniers; Sarah Palin . . .
5) What you can say as an administrator is constrained
• Some of the things I can’t blog/comment about: Creationism “science”; “Birthers/deathers” Global warming deniers; Sarah Palin . . .
• Creativity is required because outrageousness gets you noticed
Your law school is being discussed in the social media. Shouldn’t you be nudging the discussion, or at
least monitoring it?