Download - PMBC Social Media 101
MAKING THE MOST OF SOCIAL MEDIAPacific Music Business CampJuly 2013Presented by Dana Myers
WHAT IS SOCIAL MEDIA?
Webster’s Dictionary: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. Sort of like digital networking
Networking: Creating mutually beneficial business relationships with other people
What are some examples of social media communities that you use?
WHY IS SOCIAL MEDIA IMPERATIVE?
It creates a relationship between the fan and the artist
It allows you to target market directly to people that already “like,” “follow,” or “opt in” to you
It’s a networking platform
***Beware: Do not “spam” your followers!
WHERE SHOULD YOU BE?
It depends on your target audience / niche What online communities do your fans utilize?
That’s where you want to be. In one location per-community
You only need one facebook/twitter/etc. page for your band
More than one page per community is confusing, splits your fans, and requires more management on your part
SOCIAL MEDIA CONTENT: WHAT SHOULD YOU INCLUDE?
What types of content have you seen bands / artists post before?
Basics: music, tour, photo(s), contact, etc. Develop a content strategy based on your
brand, your niche, and your fans. Who is your audience? How will your fans be most engaged? What makes you most interesting? How are you different from other artists of the same
niche/genre? How do other bands or your audience members
engage with each other? Your content should be cohesive and
identifiable with your brand.
HOW TO BE EFFECTIVE WITH YOUR CONTENT
Thematic Consistency gives fans something to expect and
a reason to stay engaged Examples: Throwback Thursday
Sharable If fans share your content, it reaches a greater
audience Interactive
Interactive media deepens the fan-to-artist connection
A close connection between the fan and artist creates a long-term consumer
Examples of interactive social media content?
HOW TO GROW AND MAINTAIN YOUR AUDIENCE
Give fans an opportunity to participate Examples?
Give fans shout outs when appropriate; acknowledge their opinions and presence
Create and/or contribute to the conversation in your local, genre, or fan community
Thank fans for interacting with your content Be active, post interesting and
interactive content
EXAMPLE: MACKLEMORE & RYAN LEWIS
Communities Facebook: facebook.com/macklemoreryanlewis MySpace: myspace.com/Macklemore Twitter: twitter.com/Macklemore Instagram: instagram.com/Macklemore Tumblr: macklemre.tumblr.com Bandcamp: macklemore.bandcamp.com YouTube:
www.youtube.com/user/RyanLewisProductions
EXAMPLE: MACKLEMORE & RYAN LEWIS
Facebook Thematic? Sharable? Interactive?
Twitter Thematic? Sharable? Interactive?
EXAMPLE: MACKLEMORE & RYAN LEWIS
Content Blogs Posts, shout outs (multiple per day) Video blogs Photos Contests #sharkfacegang #MacklemoreMonday “Behind the scenes”
Gives fans a peek into who the musicians are as real people – easier to connect with
ELECTRONIC PRESS KITS
Content Contact info Biography Professional photos Quotes from industry professionals / press coverage Gig information Links to audio, video, images, texts
Host your works on free and well-known platforms Sound Cloud, Band Camp, Vimeo, YouTube
Some websites offer inexpensive “pro” versions to use as your website Tumblr, Word Press, Band Camp
Make a PDF version, too!
WRAP UP
Use social media to form and nurture relationships with fans
Be thematic, sharable, and interactive Be interesting, and tailor your content
strategy to your audience