• Real-time Behaviour Analysis•Real time Personalization•Real time engagement• Real time transaction tracking•Real time sentiments & Buzz • Converting visitors into customers•360 degree view of customers
Real Time Analytics. Real Time Engagement . Real Time Personalization
Table of Contents
• Online Marketing and Challenges
• Real Time Marketing
• Benefits of Real time Marketing
• About Plumb5
– Plumb5 architecture
• Key features of Plumb5
• Capability Showcase
• Comparisons & Benchmarks
The Online Marketing Scenario
It takes a lot to generate and maintain a customer
• While every Online Marketing Manager looks for Customer Acquisition but most of his time & effort
is focused on driving traffic to the website/ Landing page.• While in the pursuit of PPC, SEO & SMM – Marketers are moving away from customers
Customer
A lot of processes happens over a customer
Traffic Generation
Personalization
Lead Generation & Nurturing
Social Media Engagement
Web Analytics
However every Interaction and engagement happens in silos
Customer
But Process Centric Marketing Creates silos
Traffic Generation
•High traffic on site does not mean high conversion
• Needs and wants of New and returning visitors have to be understood and satisfied in real time
Manage Campaigns
•Consumer Preferences, Choices & wants might have long changed since last interaction
• Last context of interaction may not necessarily relevant today
Manage Engagement
• Most Shopping cart abandons and bounce rates happen because there is no one available for the visitor to help, Support or answer queries.
Manage Communication
• Most websites are designed to be relevant for a majority of Audience
•But Largely irrelevant to an individual visitor
Managing Analytics
•By the time one generates insights –the prospect on the web is long gone
• Insights unable to gather intent of every user
Silo1:Analytics tools
Silo3:Campaign Management Tools
Silo4:Engagement Management
Silo5:Personalization
Silo2:Traffic Generation & Conversion
Process Centric
Marketing
How Customer Centric Marketing makes a difference
Intelligent Data about Visitor’s
Faster & Real time
Engagement
Listening in real time
Agile & aligned Website
A website should adapt itself to the visitors needs
and not otherwise. An agile website enhances
customer experience and a great customer
experience leads to more conversions and word
of mouth
We might have all the data for existing customer , But
no intelligence on new visitor, until he signs up. Till
then a visitor is “Just a visitor”. The real needs and
intent of a visitor - is well - Unknown The success of Marketing is speed – You need to
reach out and acquire your customer before he
goes away from site or goes your competitor –
Every real time engagement enthuses confidence
and a great customer experience.
Most websites are interested in converting a visitor
into a lead or sale. But its also important to listen to
visitor and their behavior – Approaching the customer
at the right time – makes all the difference – anything
before that is intrusive
This Is Where Real Time Marketing Comes In
Powered withReal Time Analytics
Real Time PersonalizationReal Time Engagement
Why Real time ?
• Because your customer is on your website now!: – Most analytics give you 8 – 48 hr old statistics after the event has occurred in
your website. By the time you do something about it; the visitor is long gone.
• Visitors need Information in real time:
– Prospects come to your website for a specific purpose – Just like one walks into a departmental store - if he/ she don’t find anything interesting – they just walk off – until ... there is an interaction by a salesman in real time
• Many customers have immediate needs :
– Prospects come to your website for a specific purpose , needs and wants –some have immediate needs & wants. If one cant identify them, one can’t exploit the opportunity as well.
Why Real time ?
• Faster reach to customer:
– Visitors will always have more choices and they will go to your competitors if you are not fast enough to know the needs of the customers
• Seamless Customer Experience :
– Visitors have lots of choices – they will buy the product only from those who will give them a great customer experience –
– Great customer experience comes with personalization and personalization comes with knowing the immediate needs and wants of visitors
• Real time Conversion:
– Every visitor can be turned into an opportunity, provided there is a compelling benefit and value is showcased – and Personalized to every visitor
Introducing
Leveraging real time analytics for personalization and engagement at right time
. for seamless customer experience
Because Just real time analytics is useless If one is not
able to take advantage of it
Some Plumb5 features
Analytics Features360 degree customer views
Real time Prescriptive views
Dash Board Views
Trending & Profiling
Conversion and Lead Scoring Insights
Brand & Sentiment Analysis
Attribution Modelling & Cohort Analysis
360 degree view of customer
The only tool that Seamlessly integrates customer, Transactional & social information in one place
Prescriptive views of WebsitePrescriptive views of what’s happening and what should be done to increase conversions
Not available in trial version
LIVE DASHBOARD
Visitor tracking based on IP and Mac ID concatenation – It works even in case of dynamic IP’s
Visitors online – Right now – who still
haven't converted
VISITORS TRENDING & PROFILING
Robust Profiling & Segmenting Website Visitors in real time
REAL TIME CONVERSION INSIGHTS – With Configurable Dash boards
Source = Facebookscores for source
Source = AdwordsCampaign id: 17865Campaign id: 2376
Source = Direct
Source = Referral TrafficUrl– http://justdial.com : 128Url– http://naukri.com : 48
TransactionsFacebook – 1
Direct -4Referral -3
1783
283
198
798
176
42
8
Form FillsFacebook – 14
Direct -11Adwords- 10
Referral -8
Real time Dash boards – get to
know what’s happening in
real time
REAL TIME LEAD SCORING INSIGHTS
67
83
7
12
311
12
2
3
6
Visited twice directlyscores for source
Visited twice scores for frequency
Complete Conversion Funnelscores for path completions
Transactionsscores for successful transactions and wish-list additions
Recommended Oncescores for recommendations and forwards
Used FB Likes thricescores for FB likes
Participated TwiceTook the Site Survey and Feedback survey
One ReviewScores for External Postings about the
brand
One FB PostScores for FB
Posting and its influences
Integrated ScoresScores from External
data models
Real time Integrated Lead
scoring based on visitor behavior
SENTIMENT ANALYSIS
• Real time Segmentation & attribution Modelling:– Assign scores to all traffic based on source, browsing behavior or number of
visits for forecasting conversation, budget allocation and improved customer
experience
– Create Cohorts in real time to determine Common attributes to enable
engagement
ATTRIBUTION MODELLING & COHORT ANALYSIS
Plumb5
Personalization & Engagement FeaturesBehaviour Based Personalization
Source & Attribute Based Personalization
Automated - Hybrid Chat Based Suggestions
Automated On Demand Forms & offers
Automated Campaign Management
Community Build Features
BEHAVIOR BASED PERSONALIZATION
Seamless customer experience with real
time content optimization
Content Customization based
on user needs
PERSONALIZATION – Based on Location, Source Frequency etc.
Location Based Personalization
Source Based Personalization
More suggestive than Intrusive – Being there at the right time matters
HYBRID CHAT - SUGGESTIONS & RECCOMENDATIONS
Real time suggestions & recommendations
More suggestive than Intrusive – Being there at the right time matters
ON DEMAND FORMS & OFFERS
Real time On demand Forms
CAMPAIGN AUTOMATION & LEAD MANAGEMENT
Send Emails and SMS to online audience – create
campaigns for conversions
Monitoring External, Referral & Search Campaigns
Email Campaign Automation
5 levels of Drip Campaigns
Split Testing of messages
SMS Integration
The Engage Configurator
The Site Admin can configure a community site for his users
Features• Discussion board- support text,
images and video comments• Surveys• Polls• Tasks• Points• Contacts • Groups• Screeners
The site can be configured for both public or private domain
Since this medium is mostly one-on-one, analyzing buying behavior of an individual user within the community will get more streamlined
The site owner can login to his user management console and track every individual user’s
site actions. This data with the help of custom patterns can inform fine-grained user reports
in terms of usage, survey or poll answers, blog content and its buzz weight. The
administrator can now drive custom communication based on analyzed user profile and
insights.
BUILD CUSTOM COMMUNITIES IN MINUTES
Plumb5
Optimization FeaturesMulti Channel Attribution Modelling
Page & Content Optimization tools
Content
Optimization
Features
1. Heat Map
2. Variate Tests
3. Page Load
Content
Optimization
1. Real time
widgets
2. Real time forms
3. Real time Chat
4. Rules creation
for enabling real
time features
PAGE & CONTENT OPTIMIZATION TOOLS
Import or sync data
with other sources:
Like POS or offline
campaigns to
achieve
Automated data
normalization
And dash board
view of customers
and trends
MULTI CHANNEL ATTRIBUTION MODELLING
And a Lot More …
* Features enabling requires one time data integration
Interaction Management
Heat Map Analysis
Lead & Contact Management
Multivariate TestingReal Time
Behavioral Scoring & Segmentation
Real Time e-commerce Tracking
Content Popularity Analysis
Reverse Goal Paths Visualization
Live Event Tracking Mobile & Social apps Tracking & Measurement
Visitor Attention Profiling
Click Stream Analysis
Community & Loyalty
Management
Offline Data Integration
Work Flow Management
List Creation
Other Important Features
No Integration Required –
Its Plug & Play
No data redundancy –
Its real time
No IT Investments –
Its Cloud Based **
No complexity –Its easy to manage
No Data Silos –Its across Digital Channels
Unified Dashboards*
Across Systems and at every node
•Click to call - call centre integration , POS , Offline data, CRM, and historical data would require one time
integration effort.
•** On Premise version also available
The End to End of Online Marketing
Lets see some benchmarking
See for yourself
Traffic Preset reports by direct, referral and
search.
Referral TrafficConfigure the script to further analyze
referral traffic by Paid or Email or Affiliate
LocationPreset reports to know visitors by
location: City, State, Region, Country,
Continent, Lat/Long
System InformationConfigure script to understand system
information like browsers, OS, Flash
enabled, Java enabled, Mobile Devices,
Connection speeds, Service provider and
Screen resolutions
Visitor TypeKnow visitors by their frequency whether
new visitor or returning visitor
Traffic Analysis
Popular Pages Preset reports to know most popular
content by Day, Week, Month and Year
Entry Pages Preset reports to know where visitors
enter your site.
Exit PagesPreset reports to know where visitors
leaves your site. Helps in fall-out analysis
Page Funnels Configurable page paths for conversion
optimization. No resource required
Fallout Tracking Identify exit pages and set rules to optimize
fall-outs during transaction
Heat map Identify which links on the page gets
maximum response.
Event Tracking Track for downloads, form exits on your
pages
A/B Testing Preset reports to know where visitors
enter your site.
FB Like/Share Widget Analysis Preset reports to know where visitors
enter your site.
Content Measurement
Video SessionsEnable Video Sessions with your
customers. Broadcast/Record product
launches. Record Voice of your customer
OffersCreate Offers based on points or
transactions or browsing behavior of the
customer
Points ConfigurationConfigure Points for each interaction. Set
conditions for bonus points
RewardsUpdate Rewards list and set rules for
redemption
Advanced ProfilesCreate Forms to collect advanced profile
information or tag it from other sources
Engagement AnalysisUnderstand frequency of engagement and
set rules for further engagement
Customer SentimentsGather all customer responses and under
customer sentiments within the
community. This data can be mapped with
profile search data for deep web
sentiments
Are you ready for plumb experience?