Download - Planning Your First Webinar 04 2010
Planning Your First WebinarPlanning Your First WebinarThe What & When to Make it a SuccessThe What & When to Make it a Success
What You Will Learn
• Each step in the webinar planning process
• Guidelines to evaluating vendor options
• Simple marketing tasks to drive webinar
attendance
Plan the Event
• Set the Date and Time
• Select Topic
• Select Speaker(s)
• Choose Technical Vendor
The Big Decision
• Do-It-Yourself
• Managed
Webinar Components
• choose speaker• market event• online registration• Payment processing• automated reminders• phone and web sharing tool• presenter prep/coordination• call facilitation and Q & A session• survey & reporting• follow-up
Vendor Selection
• All technology is (mostly) the same:– Functionality– Cost– Ease of use
• Caveat: video, animation, software demo
• Firewalls and Plug-Ins
Design the Event
• Create PowerPoint
• Decide how to market
• Determine methods to invite participants
• Determine registrationprocess
Audience Interaction
• Annotation tools
• Polling
• Chat
• Live Q & A
• Post webinar survey
Event Introduction
• Decide who will facilitate
• Script opening remarks
• Place presenter picture & short bio on first slide
Audio Requirements
• Audiocast or teleconferencecomputer speakers or conference call
• Record the webinar for replay– Send to non-attendees– Archive in a library
Market the Event
• Define target audience
• Select marketingchannels
• email• Social Media
• Assemble lists
Create Marketing Pieces
• Write content for email invitation, e-newsletters, blog
• Create registration confirmation notice
• Create email reminders
• Create attendee & non-attendee follow-up material
Prepare Communication Plan
Registration Page
• Complete title, subtitle and brief description of session
• Determine which information to collect from attendees
• Test registration process
• Assign unique URLs for marketing tracking (optional)
Event Invitation
• Test both HTML and text versions
• Send email invitations
• Market via social media
Create and Send Email Invitations
Prepare the Event
• Schedule speaker training
• Upload PowerPoint & polling questions
• Practice dry run with presenters
• Review presentation best practices
Continue Marketing
• One week before
• One day before
• Send reminders 24 hrs and 1 hour before presentation
Send Additional Email Invites & Reminders
Host the Event
• Presenters dial in to pre-conference 15 minutes before event
• Test chat
• Review script & call flow
• Discuss how Q&A will be conducted
Lights, Camera, Action!
• Start on time!
• Make sure attendees are muted and
speakers are not
• Conduct event intro
• Deliver presentation
• Conduct Q&A
• Close the call
Event Follow-Up
Immediately after event
send out post event survey
Within 24 hours
Email follow-up to attendees & non-attendees
Post and distribute recording of event
1 week after event
If lead generation, sales to follow-up via phone
Webinar Components
• choose speaker• market event
• online registration• automated reminders• phone and web sharing tool• presenter prep/coordination• call facilitation and Q & A session• survey & reporting• follow-up
If Using a Managed Service
Three Common Mistakes to Avoid
1. Trying to appeal to a large audience with a broad topic
2. Failing to make your
invitation exciting
3. Having a Weak
Marketing Plan
Takeaway
Webinar e-KitWebinar e-Kit:: Planning a Successful WebinarPlanning a Successful Webinar
with timelines, checklistswith timelines, checklists and task worksheets and task worksheets
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