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Planning for an Effective
Cascade Implementation
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The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service.
Its components include:
Emory University School of Medicine; Nell Hodgson Woodruff School of Nursing; Rollins School of Public Health; Yerkes National Primate Research Center; Emory Winship Cancer Institute; and Emory Healthcare
The Woodruff Health Sciences Center has a $2.3 billion budget, 17,953 employees, 2,487 full-time and 1,561 affiliated faculty, 4,384 students and trainees, and a $5.5 billion economic impact on metro Atlanta.
At A Glance
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Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare.
Introduction to
Health Sciences Communication
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Responsibilities of
Health Sciences Communications
Our responsibilities include:• media relations• publications• multimedia• special events
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Getting From There to Here
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Active process lasted six months
Process Planning Coordination & Collaboration Information Architecture Content Build-Out Launch Promotion Maintenance, Fine-Tuning & Expansion
Getting From There to Here
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Publications
Competitive Analysis
Planning
Coordination & Cooperationwith University
Project Plan
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Publications
Participation in Design Process
Coordination & Collaboration with University
Participation in Selection of Content Management System
Assistance with Launch of University Web Site
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Publications
Assessment of Content Existing Suggested
Organization Sticky Notes Mind Maps Outlines
Information Architecture
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Mock-Ups Home Page Section Pages Other Key Pages
Review Review by Section Heads Feedback Revisions Review via Online Test Version
Information Architecture:
Design Mock-Ups
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Lists & Spreadsheets
Content Assignments
Content Round-Up Text Graphics Multimedia
Content
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Work with Hannon Hill, Content Management SystemVendor
Set-Up of Site Skeleton
Site Filled with Content
Note: Publications left for implementation in later phase.
Build-Out
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Site Reviewed in Test Area
Launch
Promotion Email Blast News Release Cross-Linking from
Other Sites Email Signatures URL on News Releases
Launch & Promotion
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Publications Brought Online Magazine Annual Reports Brochures
Upgrades to Newsroom
Traffic Analysiswith Google Analytics
Maintenance, Fine-Tuning & Expansion
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University Units University – Media Relations, Creative,
Marketing Development / Campaign
Health Sciences & Healthcare Units Emory Healthcare Emory University School of Medicine Nell Hodgson Woodruff School of Nursing Rollins School of Public Health Winship Cancer Institute
Working with University & Healthcare Units
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Emory Healthcare Share Content Advise on Content
Management System –also moving to Cascade
Support Campaigns
Emory University Share Content Cross-link Content Coordinate Strategy
Collaboration & Cooperation - Continued
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Wendy Darling
Communications Specialist, Health Sciences CommunicationWoodruff Health Sciences Center, Emory [email protected] @wcdarling (Twitter)404-727-8553
www.emoryhealthsciences.org
Contact Information