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Planned Giving in Small Shops
An Essential Component in NGO Fundraising
Christine KwanThe Hong Kong Council of Social Service
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Planned Giving Basics
Planned giving is the cultivation of donors for the purpose of receiving major gifts, usually in the future.
The gift is made from donor’s assets, not current income.
Because of size and complexity, they require planning and often are transmitted through a legal instrument such as a will or a trust.
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US Experience
Philanthropic Giving Index (June 2005) by The Centre on Philanthropy, Indiana University fundraisers rated planned giving as the 2nd
most successful solicitation technique. (especially with health & religious non-
profits)
6.9% of fundraisers report that their organization received 51-75% of their
revenue from planned gifts.
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US Experience
“Leave a Legacy” campaign http://www.leavealegacy.org
a national effort to inspire people from all walks of life and all income levels to think beyond their lifespan when doing good wor
ks.
donors to remember a cause or a charity in their will or estate plan.
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2006-06-27 明報 A36 國際要聞
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UK Experience
Planned giving up 50% in 4 years.
2002: http://www.rememberacharity.org.uk
achieved 32% awareness of its message
in the 1st year; constitute a major proportion of non-
profits’ incomes.
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To Sum Up
Planned Giving has the following advantages:
contribute towards NGO’s development programs regardless of economic downturns
cost effective
offer attractive options to donors
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To Sum Up
but it also requires… organizational patience time legal and financial planning advice non-profits to establish own Gift Acceptance
Policies for its planned giving program
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What about HK?
Not tax-driven, $0 estate duty with effect from Feb 11, 2006 vs. overseas: planned gifts can decrease taxes & increase inheritances to loved ones.
Culture of passing wealth to the next generation vs. overseas: charity as the primary estate beneficiary
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2006-06-27 蘋果日報 A1 頭條
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2006-06-29 星島日報 D02 娛樂
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Ageing Population
HK ageing population
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2005 mid2013
mid2033
aged 65 orabove
12.1% 13%
27%
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Ageing Population
A larger and wider spectrum of elderly population: age groups: under 75, 75-84, 85 or above different health conditions & socio-economic char
acteristics
A higher elderly dependency ratio: 2004: 164 2013: 378 mid 2033: 428
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Implications
What should be done to prepare for the challenges in an anticipated aging society?
How to prioritize NGO’s fundraising strategies in the next 5 year plan (2007-2012)?
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Assess Readiness
Institutional Audit Assess financial viability / stability Review, adapt mission statement
Program Audit Interview supervisors, board, key supporters to
initiate buy-in Review donor base strengths & weaknesses
Staff Audit Identify staff/ budget resources Assess educational preparation
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Prerequisites
Review your audits
Select model Volunteer-driven Staff-driven Combination
Want to get started
Decide what to promote
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Available Platforms
HKCSS support initiatives:
Will Power for Legacy
Life Care Movement www.lifecare.org.hk