Download - Places and deals
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Places & dealsNuläge och trender
Frukostseminarium 110930David Aler, strateg
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En del har hänt på 130 år…
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Positionerings-baserade tjänster
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Få info & recensioner på plats
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Hitta sin familj
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Vad händer på en viss plats?
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Tips på saker att göra just här
Gowalla för iPad MTV :: Foursquare
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Hitta ända fram
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Skattjakt
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Vinna saker
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Men jag vill ju belönas för att jag berättar var jag är!
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Deals (kuponger)
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Vi drunknar i deals
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Kupongfakta
• Kuponger ökar försäljningen markant, särskilt om de erbjuds nära varan (35% enligt HUI)
• Än så länge är bara 5% av kuponger digitala, men andelen ökar snabbt (Sverige, HUI).
• 2010 ökade kuponganvändningen med 20% jämfört med 2009 (Sverige, Kuponginlösen AB)
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Olika typer av digitala kuponger
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Taggade (opersonliga)
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Dagliga & lokala (osegmenterade)
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Hyperlokala (personliga)
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Shopkick – push i butiken
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Hur går det?
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Funkar detta?
• Att vara en Groupon-medlem är lite som att vara en filmstjärna: Du kommer få gå på de mest förtjusande kropps-behandlingar, uppleva femstjärniga hotell samt äta på lyxrestauranger till en bråkdel av priset. Ta del av det ljuva Grouponlivet med dagens erbjudande: Valfri mat och dryck för två på Xe Ôm Indochine. Värde 900 kr, betala 445 kr.
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Tufft för daily deals
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Osegmenterat = ointressant
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Google Wallet – nu är det dags?!
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Vad funkar för oss konsumenter då?
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Närhet
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Lokaliserade impulsköp
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Smidighet
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Vad finns i närheten?
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Spelmekanismer
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Scvngr
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Sociala mekanismer
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Vad gör mina kompisar?
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Gruppsamvete
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Fräck teknik
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Augmented reality
Layar + Booli Valpak
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Shopkicks ultraljudssändare
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Vad fungerar förköpmännen?
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Integration med kassasystemet
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Lättadministrerat, i realtid
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Smart prissättning
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Konjunkturberoende?
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Framtiden
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Påminnelser kopplade till plats
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Appar som vet vart du är på väg
Google Prediction API
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Nya allianser och mashups
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Foursquare + Groupon
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Flipp eller flopp? Det är upp till dig.
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Det finns en oerhörd skillnad mot …kuponger i papper hem i brevlådan … och det är det aktiva valet i att vilja checka in. Ett litet påskägg i butiken som det smarta företaget kan välja att fylla med annat än det billigaste skumgodiset.
Brit Stakston
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Lästips