How to Use Google+, Pinterest and the
New FacebookPresented by Jamie Turner and Karen Naide
This Webinar Sponsored by
This Webinar Sponsored by
Introductions•Karen is President of Project Social, a social media consulting firm
•She is the co-founder of 60SecondUniversity, an online training center that launches soon
•Her Twitter handle is @ProjSocial
Introductions•Jamie Turner is the co-author of “How to Make Money with Social Media” and “Go Mobile”
•He can be seen on CNN and HLN on the topics of social and mobile marketing
•He is the co-founder of 60 Second University
Ask us QuestionsStructure:
• Please feel free to type questions into the question box on your screen
• The hashtag for this event is #SMTips
• My Twitter handle is @AskJamieTurner
60SecondUniversity.com
Tweet About 60SecondUniversity.com
• Tweet about 60 Second University during this webinar and receive a $99 course for free
• Include 60SecondUniversity.com in your tweet• Use #60SU as your hashtag
Suggested Tweets:• “I’m looking forward to the launch of 60 Second University!
www.60SecondUniversity.com #60SU”• “60 Second University is going to provide online social media
training. It launches soon! www.60SecondUniversity.com #60SU”
Google+The Death of Facebook?
Google+ Overview• Google+ is, essentially, Google’s
version of Facebook
• It has been the fastest-growing social media site in history, going from 0 to 90 million users in just 9 months
• 60% of Google+ users log in every single day
• In comparison, just 50% of Twitter users log in daily
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Google+ Overview
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Getting Started•When using Google+, stick to industry-related topics with the occasional personal perspective tossed in
•Some large, well-known entities create Google+ pages for their organizations
•You’ll probably want to create a profile for your personal brand rather than your corporate brand
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Creating an Engaging Profile
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Insider Tip: Make Posts Visual
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Google+ Tips and Techniques• Provide original information and
sharing information
• Post several times a day
• Chris Brogan says to aim for an on-topic/off-topic ratio of 80/20
• Since Google monitors your social sharing activity on Google+, there may be some SEO benefits to using it
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Encourage +1s on Your Blog
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Action Plan1. Create a Google+ account2. Add photos to your profile
that support your personal brand
3. Provide a link on your website that drives people to your Google+ page
4. Encourage people to +1 your blog posts
5. Ask questions, provide insights, write mini-blog-posts (and keep things visual)
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Tweet About 60SecondUniversity.com
• Tweet about 60 Second University during this webinar and receive a $99 course for free
• Include 60SecondUniversity.com in your tweet• Use #60SU as your hashtag
Suggested Tweets:• “I’m looking forward to the launch of 60 Second University!
www.60SecondUniversity.com #60SU”• “60 Second University is going to provide online social
media training. It launches soon! 60SecondUniversity.com #60SU”
Pinterest for Business
The Current “Darling” of the Social Media World
Why do people love it?•Very easy to use – no bells and whistles
•Expression of who you are and what you love
•Can highlight your passions, places you’ve travelled, wishlists, decorating ideas
•Is longer lasting – on Facebook or Twitter, images are gone within a few days or hours
•Is NOT a place for over self-promotion
What is Pinterest?•Pinterest is a social network, one which is very visually focused and allows for easy sharing
•Pinterest allows you to create virtual bulletin boards or scrapbooks of images that you like… you “pin” these images to your boards. You can also “re-pin” from the boards of others
•Easy way to curate, share, and discover new interests
What does Pinterest look like?
Recent activity – this is Pinterest’s equivalent of a newsfeed on Facebook or
Twitter, or a stream on Google+.
How do you pin something in the first place?
Add the “Pin It’ bookmarklet to your browser. Then, click “Pin It”.
Pinterest allows you to choose the image you want to pin.
Other ways to pin
Users can also:• Upload images from their
computer• Use the “Pin It” button
which many savvy marketers are adding to their websites
• Provide a URL to Pinterest
How does it work?
Anatomy of a Pin
This tells me which friend pinned this item, where she found it, and what board of her
own that she pinned it onto.
When I click on a pin, I have the option to share it on my board (“Repin”), I can Like
it, or I can even comment on it.
How to Repin
After clicking “Repin,” this box pops up. I can choose which of my boards to pin this to, change the
comment, and publish it to Facebook or Twitter.
Addictive time-suck?•Pinterest is completely addictive but also very enjoyable
•People spend HOURS on Pinterest, pinning and repinning
•If you’re like me, you thought, “Oh no, yet another social network!”
•Before long, I realized as a social media marketer, I couldn’t possibly avoid it
Why bother?•Pinterest last month attracted more than 11 million unique visitors, more than double the 4.9 million who visited the site in November, according to comScore
•Those who visited spent nearly 100 minutes on the site in January, compared with 19 minutes on professional social-networking site LinkedIn
More Pinterest Stats•1.36 million average daily users•68% are women•50% between ages 25-44•28% have $100,000+ annual household income
•50% have kids•In February, Shareaholic released a study that Pinterest now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January
How does Pinterest boost traffic to your website?•If you have a “Pin It” button on your pages, then every single pin that comes from your site will have a link with a source
•By having a link to your site on the bottom of each pin, this allows pinners to encounter your content and visit your website in one click
•Visits to your site could mean lead generation!
Social Proof!
Getting StartedAccess to Pinterest is currently by invitation only.• You can request an invite (takes about a day).• You can ask a friend to invite you (or ask me!)• Sign up is easy, and you can easily invite friends.
Build Your FollowingBecause Pinterest allows people to follow users AND/OR boards, some boards could have more followers than the user who created of the board.• Create boards of specific
interest• Promote your boards on other
social media sites• Engage with other pins/users
by commenting or liking their pins/boards
Personal vs. Business Boards
• Some boards should be strictly about business, others should be personal… shows other Pinners who you are as a person• Privacy concerns• Can promote content
by your colleagues, so you can serve as a good resource
Pinning Best Practices•If possible, pin from the original source – use Tineye.com for reverse image search… respect copyrights
•Watermark your images•Write your own comments or descriptions under items that you’ve pinned
Visuals for Marketing
•Create boards with great visual content: Fun, beautiful, or interesting
• If your business doesn’t have a strong visual component (such as B2B companies), use some of the following content:-- Executive bios-- Images used in blog articles-- Infographics and data charts-- eBooks & eBook covers-- Photos of your customers
Lisa McKenzie – Pinterest Guru•Let’s give credit where it’s due:
Marketing Strategy #1BUILD BRAND AWARENESS•Express your brand and products using visuals and videos•Click-throughs to your site drive high traffic to your website
Marketing Strategy #2EDUCATE•Be a resource for all things you are passionate about including your industry•Serve your community by sharing interesting articles, images and videos
Marketing Strategy #3BUILD RELATIONSHIPS• Pinners connect with each
other by tagging @FriendsName, similar to Facebook and Twitter
• By tagging a friend, the person will be alerted to view the comment, driving them to view the pin
Marketing Strategy #4
PIN ORIGINAL CONTENT• Pinning consistently keeps you
top of mind• No copyright infringement if the
pin is original• Watermark your photos to
ensure visibility and credibility• Original pins are valued more
by the community
• More than 75% of pinning activity is REPINNING
Marketing Strategy #5BE RePIN-WORTHY• Write keyword-rich descriptions
• 500-character limit in descriptions
• Similar to Twitter, use hashtags to flag keywords, and tag followers
• If you use the $ symbol, Pinterest will automatically list your item as a gift that can be purchased
Marketing Strategy #6
SELLING ON PINTEREST• Watermark your images• Make descriptions key-word rich
• Add “$” to product description• List contact info
• Pin descriptions in “gift” items stick with the image, unlike comments
Marketing Strategy #7AFFILIATE MARKETING• Pin Affiliate products that link directly to the retailer• List Affiliate links in your pin description
Marketing Strategy #8CROWD SOURCE• Find Fans: http://
pinterest.com/source/yourwebsite
• Find fans who are already talking about your brand
• Connect with them on Facebook and Twitter thru their profile links
• Tag them in pins, and ask for feedback
Marketing Strategy #9
HOST CONTESTS• Pin-it-to-Win-It types of
contests• Visibility & Brand
Awareness• Traffic booster• Make it easy to enter
Marketing Strategy #9HOST CONTESTS• Pin-it-to-Win-It types of contests• Visibility & Brand Awareness• Traffic booster• Make it easy to enter
Marketing Strategy #10
INCENTIVIZE• Drive sales to your
online store• Offer coupons• Free trials• 2 for 1• Free memberships
Marketing Strategy #11
ADD PINTEREST TO CUSTOM FACEBOOK PAGE TAB•Use static iFrame app on Facebook
Case Study
CREATE A PAGE ON YOUR SITE THAT IS IMAGE RICH
Case StudyTHEN PIN THESE IMAGES TO A BOARD
Case Study
RESULTS:• Within 8 hours, she had 16 pins and 8
followers• Most popular pins: Betty White, Susan
Sarandon• Increased traffic• Increased sign-ups for eNewsletter• More comments on blog posts
Today’s PollHelp Me with Pinterest
Today’s Poll
Option #1 Option #2
New Facebook Changes
What They Mean for You
Facts About Facebook• People interact with their favorite brands on Facebook far
more than other social networks. (34% for Facebook, 4% for Twitter and 1% for LinkedIn)
• 78% of the people who Like brands on Facebook like fewer than 10 brands
• 58% Like a brand because they’re a customer
• More importantly, 57% Like a brand so they can receive discounts and promotions
• Once someone Likes your brand, they don’t go away -- 76% of people have never un-liked a brandSource: Chadwick Martin Bailey
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know•Your cover photo is the first thing people see when they visit your Page
•You cannot include purchase information such as “30% off” or “Download at our website”
•You cannot include contact information
•You cannot include calls-to-action
•Dimensions for cover photo are 850px X 310px
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Key Things to Know•Your profile picture can be your logo or some other image that represents your Page
•Think of it as an asterisk that telegraphs the visitor what your page is about
•Dimensions are 180px X 180px
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know•Photos, Likes and Apps are now at the top of your Page
•Photos show in the first spot, but you can change the order of everything else so people see what matters most
•You can show a maximum number of 12 apps, so make sure you put your most important first
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know•Your Page timeline is where a lot of people will spend most of their time
•Hover over a story and click on the star to make it wider
•Or, click on the pencil to pin it to the top of your Page
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Key Things to Know•Manage Facebook from your Admin panel
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
Action Steps for Facebook•Don’t be afraid of the new changes
•Visit the New York Times, Starbucks and Coldplay for examples of early adopters
•Visit your competitor’s pages•Dive in and update your page to reflect your brand
•Engage customers on Facebook the way you always have
Free Social Media ROI download at 60SecondMarketer.com/SocialMediaROI
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