Download - Pic2go Photo Marketing Solution Overview
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Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
pic2go
Social Media PhotoMarketing
Consumer Engagement Solution
Social Media
PhotoMarketing
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
Consumer Engagement Solution
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Establish and
maintain a direct
relationship with
your fans
pic2go
Create a
memorable
experience for
your attendees
Maximize
event/brand
exposure and
boost marketing
effectiveness
Personal Facebook Albums for your Event
Attendees
Social Media
PhotoMarketing
Integrate Social Media into your Experiential Marketing
Events and Trade Shows
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
Attendees are photographed
during the event, with a
unique picTag barcode
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Each attendee enters the
picTag unique code at the
event website or at pic2go.com
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Social Media
PhotoMarketing
A personal Facebook album is generated automatically in the attendee’s Facebook page 3
What are the benefits for you and your brand/clients?
Maximize event exposure and boost marketing effectiveness,
through thousands of your attendees Facebook friends
Generate and maintain a direct relationship with your
attendees – becoming your Facebook Fans
Enjoy a turn-key solution to manage your Event Social
Median Integration (including attendees data collection)
How Does it Work?
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
Attendees are photographed holding a picTag card (Auto-Tagging 2D Barcode)
System identified the picTag
(2D barcode) in the photo Photos added directly into personal
Facebook account
On-Site Activation Social Media
PhotoMarketing
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
pic2go
Enter Picture-Code
Opt-in Pic2go Facebook Apps Branded Photos are Shared on the Attendees’ Facebook Wall
Facebook window opens
Attendee/Consumer User Flow
“Like” the Brand’s Facebook Page
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
Activity Performance Tracking
Number of users who have downloaded
activity pictures i.e. Opted-in & “Liked” the brand’s Facebook Page
Total number of combined users’ Facebook friends
(Potentially exposed to the activity)
Links to users’ Facebook profiles (Ability to review participation and friends reactions)
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
4.3 cm
4.8 cm 10 cm
7.5 cm PicTag Card Printing Specs
Social Media
PhotoMarketing
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
pic2go
Case Studies
Social Media
PhotoMarketing
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
Super-Pharm Beauty City
Results
People Photographed: 4,000
Opt-ins & FB Likes: 1,900 (48%)
Potential FB Exposures: 870,000
Objective Amplify participants’ brand engagement during the beauty industry event , using social media. Photo-activation was driving participants to share their event-experience with their Facebook friends.
Activation Event attendees were photographed on the official Beauty City step-n-repeat utilizing Pic2go’s technology. Consumers easily download their photos directly into their personal Facebook accounts, sharing their experience with all their Facebook friends.
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
Lady Speed Stick Teen Spirit Campaign
Results
People Photographed: 900
Opt-ins & FB Likes: 360 (40%)
Potential FB Exposures: 200,000
Objective Achieve maximum and most effective brand engagement for new Teen Spirit deodorant.
Activation 10 hours of experiential marketing activity for teenage girls – sampling the product while photographed as “The Lady of Lady Speed Stick”. The activity was amplified by Pic2go’s Social Media PhotoMarketing solution – Each girl could create and share a personal Facebook album with her activity photos.
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
Veet - Villa Veet Summer Pics
Objective Strengthen online brand engagement by providing personal Facebook experience-album.
Activation During Veet’s summer activity for teenage girls (Villa Veet) – each girl wore a branded badge with Pic2go’s special barcode. The girls where photographed for personal summer-pics albums at the pool, at a special studio and during the day – and could download a personal album once the day is over.
Results
People photographed: 790
Opt-ins & FB Likes: 575 (73%)
Potential FB Exposures: 310,000
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
Materna Infants Nutrition Family Festival
Results
People photographed: 850
Opt-ins & FB Likes: 515 (60%)
Potential FB Exposures: 180,000
Objective Amplify events’ brand engagement through social media by photo-activation – driving participants to share their event-experience with their Facebook friends.
Activation During a family festival, moms and kids where photographed with the “event Panda”. Using Pic2go’s solution – they easily downloaded their photos directly into their personal Facebook accounts, sharing it (and the branded event) with all their Facebook friends.
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
Com.Vention Conference
Results
People photographed: 800
Opt-ins & FB Likes: 320 (40%)
Potential FB Exposures: 120,000
Objective Provide Com.Vention 2011 conference attendees with a unique give-away while achieving social media exposure, demonstrating innovation and collecting new fans.
Activation Photographing attendees of the leading Israeli B2B internet conference, while Pic2go’s 2D barcode is printed on all attendees badges. Using Pic2go’s Social Media PhotoMarketing solution – Each attendee could create and share a personal Facebook album with his or her event photos.
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
Case Study Summary
Solution Key Value Propositions (Rounded figures):
40%-75% (Consumer engagement) Become fans, i.e. “Like” the brand’s FB page
40%-75% (Consumer engagement) Share experience with Facebook friends
Magnifies brand and activity exposure X 150 => X 400
Participants’ Age
Exposure Magnitude
Exposures % Shared Shared Photographed Event
18-50 X 217 870,000 48% 1,900 4,000 Beauty City
14-18 X 220 200,000 40% 360 900 Lady Speed Stick
12-15 X 390 310,000 73% 575 790 Veet
25-35 X 210 180,000 60% 515 850 Materna
25-45 X 150 120,000 40% 320 800 Com.Vention
Social Media
PhotoMarketing
pic2go
Copyright © 2011 Pic2go Ltd. www.pic2go.com [email protected]
pic2go
Contact Ray Dennis
(310) 663-7078
http://pic2go.com
http://facebook.com/Pic2gocom
http://twitter.com/pic2go
ONE MEDIA Marketing is the Lead U.S. Partner of Pic2go
Social Media
PhotoMarketing