Download - Philip Fumolo (ViewAR), Simon Silva (Bang & Olufsen) Mixed Reality - The Missing Link in E-Commerce
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eCommerce as we know it
In-Store sales are still marketleading
Online sales are steadily increasingopening borderless sales
the digital portion of salescontinues to expand rapidly, with a 23.7% growth rate forecast for2016.
Growing from 8% to 15% ofworldwide retail
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Challenges
clients want to see the productlive(30% of all customers)
Configurations of productsbecome more accesible
Vendor‘s are facing high returncosts
Pricing becomes more complex
Etc.
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Solution
MIXED REALITYREALITY
a market that is growing at a forecasted CAGR of 181%
AUGMENTED REALITY
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Solution
AUGMENTED REALITY
eCommercePLUS
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Solution
aCommerceIS
SAM 2020$ 24 billion in
aCommerce
20%Of the entire
AR market
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aCommerce
1. Closes the imagination gap
2. Drives emotional attachment toproducts
3. Speeds up purchasing decisions
4. Reduces return rates
5. Is capable of complex pricing
LIVE
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DEMOBang & OlufsenSimon Silva - Global Customer Experience Manager
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Learnings
1. Improves customer experience
2. Reduces decision making time
3. Increased add on sales
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aCommerce
Sympathy / Image Increase
Clients perceive your brand as leading
in your sector by betting on future
technology, enabling additional
services.
75%
Sales Increase
Since the use of augmented reality
features within our customers’
applications and web-portals sales
have been increased notably.
33%
Feedback
Clients receive 40% more positive
feedback on the services provided
when using AR/VR applications.
40%
Fewer returns
Customers who used our applications
have 50% fewer returns than
customers who don’t.
50%
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The future
Virtual Tours w/ brand feeling
AR experience w/ LIVE product
Virtual furnishing
HMD placements
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The future
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