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Pharmaceutical and Social Media: Benchmarking
AUTORE: TOMIRI GIUSY
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NOVARTIS TWITTER
Una media di 5 post al giorno
Educare alla salute
Premi e riconosciment
i
Le malattie: cause e
statistiche
Approvazioni UE
Donazioni e attività di
volontariato
Lo stato della ricerca e
supporto alle cause
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NOVARTIS YOU TUBE
Campagna sulla malaria
Corporate responsibility
Storie di pazienti
Innovazione e ricerca
Parola agli esperti
Nuovi farmaci
Educazione alla scienza
59 video nel 2013
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NOVARTIS FLICKR
Company History (fondatori,scienzi
ati,laboratori)
BioCamp
Headquarters: sedi e uffici
Iniziative sulla malaria
Pazienti
Dirigenti e ricercatori
Impegno nella sostenibilità
VacciniR&D
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MERCK S&D
43 video nel 2013
Storie di pazienti
Capire la malattia
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MERCK S&D
Parola ai ricercatori su
malattie e trattamenti
La salute delle donne e delle
mamme
Prevenzione e stile di vita
sano
Iniziative con sponsorship di celebrità
EVENTI e riconoscimenti
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BAYER
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BAYER
Educazione alla scienza e alla malattia
PEOPLE
Iniziative benefiche
Parola agli esperti
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BAYER La storia
dell’azienda EVENTI e
riconoscimenti
Engagement :quiz e gaming
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Pfizer social media strategy
MULTICANALITA’
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Donazioni effettuate
CORPORATE REPUTATION
Riconoscimenti e premi a dipendenti
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Foto storiche dei laboratori e degli istituti di ricerca
CORPORATE IDENTITY
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Opportunità di carriera
ENGAGEMENT
Migliorare assistenza sanitaria nei paesi in via di sviluppo
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Dipendenti impegnati con progetti nel sociale
CORPORATE REPUTATION
Sponsorship
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CRISIS MANAGEMENT
Controlli svolti per scovare produzioni di farmaci illegali. Emergenze
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Giornate dedicate alla scienza e ai bambini
EDUCAZIONE ALLA SCIENZA
Interazione con il Blog corporate
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Innovazioni tecnologiche
INFORMAZIONE DI PRODOTTO
Innovazioni tecnologiche
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Promotion
Engagement
Corporate reputation
Customer Relation
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YOU TUBE
43 video nel 2013
Educazione scientifica
La parola ai pazienti
La mission aziendale
La parola al dottore
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SLIDESHARE
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SLIDESHARE
Comunicazioni finanziarie
Report R&D e Conference
Analisi del business