Blue Digital Media Pvt. Ltd.

Self Knowledge - Internet Marketing

Blue Digital Media Pvt. Ltd.

Understanding Search platform

Organic results

Paid advertising , inorganic

Paid advertising

Blue Digital Media Pvt. Ltd.

Search on Yahoo

Blue Digital Media Pvt. Ltd.

Right Keywords (India)

Google Keyword tool which tells us which are the most & least searched keywords

Here ‘bariatric surgery’ is the most searched. We should considerranking high on top keywords

Blue Digital Media Pvt. Ltd.

Blue Digital Media Pvt. Ltd.

Ad Title (25 character limit)Description line 1 (35 character limit)

Description line 2 (35 character limit)

Display URL (35 character limit)

CPC – Cost Per Click

Blue Digital Media Pvt. Ltd.

Basic Definition: CPC

• Click: The action a user takes to select your ad and be taken to your website.

• Google charges the advertiser when a user clicks on your ad

The Destination WebsiteA sample AdWords ad

Blue Digital Media Pvt. Ltd.

Basic Definition: CTR

Impression: The appearance of your ad on Google

Or one of it’s partner sites

Clicks

Impressions

= CTR (expressed as %)

CTR: clickthrough rate

Blue Digital Media Pvt. Ltd.

CTR Examples

20 clicks

1000 impressions= 0.02 = 2%Example Advertiser A:

3 clicks

100 impressions= 0.03 = 3%Example Advertiser B:

Blue Digital Media Pvt. Ltd.

Ad Title (25 character limit)Description line 1 (35 character limit)

Description line 2 (35 character limit)

Display URL (35 character limit)

CPC – Cost Per Click

CTR – Click Through Rate

CPM – Cost Per thousand Impression

Quality Score = Max. CPC + CTR + Age of Ad + …..

Blue Digital Media Pvt. Ltd.

Text Ad

Image Ad

Mobile Ad

(Site Targeting)

Blue Digital Media Pvt. Ltd.

Our StrategyOur Strategy

To attract most relevant traffic & Highest Conversion

• Broader, high-volume terms are acceptable

• Consider related areas to reach users from different angles

For Traffic or Brand Enhancement

• Start with specific product names

• Include higher-level or related terms if they perform

• Append words like “buy” or “sale” to further qualify

For Sales or Leads

Branding ROI

Blue Digital Media Pvt. Ltd.

Let’s Play with Adwords system….