Download - Paul Snyder: IHG
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Corporate Responsibility at IHG 28th June 2010
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4,476 PROPERTIES (Global)
3,830 “FRANCHISED”
640 “MANAGED”
3,509 PROPERTIES (Americas)
3,278 “FRANCHISED”
231 “MANAGED”
Who is IHG?
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Two Years Ago …
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What have we learned in two years …
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Corporate Responsibility Business Drivers
Customers
&
Employees
Corporate
&
Government business
Government
regulations
Carbon
Cost protection
&
Value creation
Competitive threat
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Corporate Responsibility Messagesin Media
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Corporate Responsibility MessagesIn Polit ics
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Corporate Responsibility MessagesFrom Clients
ISO 14001 & UN Global Compact with external certification
Ecomagination
Reduce CO2 emissions by 40%
Reduce CO2 emissions by 10%
Reduce facility emissions by 10% per vehicle
Reduce total global emissions by 7%
Reduce GHG intensity by 30%
Reduced facility emissions by 6.7% since 2002
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Corporate Responsibility MessagesFrom Employees
Am interviewing poss emplye who we like for ###. Is asking really detailed ?s about IHG CSR. Can u call me? Can only wait a couple of mins. Tx.
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Green Business DriversOur Guests
Turbo-Advocates
Blocked Believers
Traditional Advocates
Unapologetic Eco-Skeptics
37%
40%
11%
12%
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2008 - 2009
Building the Foundation
• Policy
• Measurement
• Management
• Standards
• Technical Understanding
• Consumer Insight
Now
Innovation & Collaboration
• Introduce products to
market
• Community strategy
• Pilot management
systems
• Decide brand–specific
CR plans
• Add value partnerships
How IHG is responding
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IHG and Xerox
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Measure
• Site
• Water
• Products & Materials
• Waste
• Envelope
• Mechanical
• Electrical
• Operations
Manage Report
• Energy
• Water
• Waste
• Carbon
• Benchmarks
• Property Goals
• Brand Targets
• Corporate Performance
• Hotel 360°°°°• Google Earth
IHG’s Green Engage
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15-25 % Energy
Savings
IHG green measure, manage & reporting benefits
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Recognition for IHG’s CSR
• National Business Travel Association (NBTA) awarded its CSR award to IHG in 2009
• 2009 Hotel Visionary Award from Hospitality Technology Magazine for Green Engage
• 2009 CSR Innovation Award from Hotel Magazine
• Eco-lodging Award at the China Hotel Investment Summit (CHIS)
• ‘Best Corporate Responsibility Report in sector’ 2009
• Worldwide Hospitality Award for best initiative in sustainable development 2009
• Most admired leisure and hospitality company for the third year running at Management Today's Britain's Most Admired Companies Awards 2009
• Condé Nast Traveller 2009 World Savers Award for Willard InterContinental Washington DC
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The Potential of Sustainability
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The Potential of Sustainability – Really
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New Value Creation – new products
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It’s not just CR in building design …
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The Stages of Grief … The Stages of “Green”
Denial
Anger
Bargaining
Depression
Acceptance
… it’s really just about enduring change …
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The Stages of Grief … The Stages of “Green”
Denial
Anger
Bargaining
Depression
Acceptance
“Al Gore is wrong/lying/has an agenda”
“I don’t believe this will significantly change how
we do business.”
“Stupid Al Gore!”“I have enough to worry
about without this!”
“Well, I’ll be green, but I am not listening to Al Gore.”
“I’ll be green, but I have limited resources … what
can I stop doing?”
“I have to buy a #@#$ hybrid.”
“How do I “green”______?”
“I want to buy a #@#$ hybrid.”
“Green” = table stakes
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The Stages of “Green”
Denial
Anger
Bargaining
Depression
Acceptance
Three Observations• Downturn: “Green” became a “go to” area• After: What will stick?• … and …
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Measure
• Site
• Water
• Products & Materials
• Waste
• Envelope
• Mechanical
• Electrical
• Operations
Manage Report
• Energy
• Water
• Waste
• Carbon
• Benchmarks
• Property Goals
• Brand Targets
• Corporate Performance
• Hotel 360°°°°• Google Earth
IHG’s Green Engage – who needs a pilot?
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Words that come back to haunt …
“CSR initiatives aren’t any different than finance initiatives, brand initiatives, development initiatives, etc. …”
-Paul Snyder1,000s of occasions
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The Stages of “Green”
Denial
Anger
Bargaining
Depression
Acceptance
Three Observations• Downturn: “Green” became a “go to” area• After: What will stick?• … and …
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The Stages of “Green” … Final Observation
Denial
Anger
Bargaining
Depression
AcceptanceParadigm Shift
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Paradigm Shift
Denial
Anger
Bargaining
Depression
AcceptanceParadigm Shift
• Non-linear progress
• New approaches to understanding not considered valid before
• Can’t be in/understand two paradigms at once
CSR
Brand/Marketing
HR
CSR
Strategy Finance
Operations
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Want to Learn More?www.ihg.com/responsibilit y
WWW.ihg.com/innovation
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Questions?