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PARTNERSHIP OPPORTUNITIES
SAS CHAMPIONSHIPPRESENTED BY FORBES
OCTOBER 2 – 8, 2006
Hale Irwin2005 Champion
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Tom KiteWorld Golf Hall of Fame LegendCourse Record Holder (63 in 2003)
TOURNAMENT FACTS• WHO: 78 Champions Tour Professionals• WHAT: Official Champions Tour Event• WHEN: October 2 – October 8, 2006• WHERE: Prestonwood Country Club, Cary, NC• WHY: Tournament proceeds benefit area
charities through the Triangle Community Foundation
• HOW: 54 holes, stroke play, Friday – Sunday• BROADCAST: The Golf Channel – live coverage
Friday – Sunday, 1:30 – 4 p.m.• PURSE: $2,000,000; Champion’s Share $300,000• PATRONS: 60,000+ in 2004• CHAMPIONS: 2005 – Hale Irwin
2004 – Craig Stadler2003 – D.A. Weibring2001 & 2002 – Bruce Lietzke
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OVERVIEW
CHAMPIONS TOUR• 26th Anniversary
– 28 events with prize money over $50 millionGet Inside The Game
– Fan features provide “inside the ropes” platform for players, fans and sponsors to interact
• Giving Back – The Heart of the PGA TOUR– All three Tours (PGA TOUR, Champions Tour & Nationwide Tour)
now exceed $900 million in donations since the TOUR’s inception – Should exceed Billion Dollar mark in late 2005/early 2006– In 2004, more than $80 million donated
Arnold PalmerWorld Golf Hall of Fame Legend2003 Participant
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OVERVIEWSAS CHAMPIONSHIP• 6th Annual
– Excellent annual growth in attendance and community participation• One of the Top Fields of the Year
– Past players include Arnold Palmer, Gary Player, Lee Trevino, Tom Watson, Fuzzy Zoeller, Tom Kite, Hale Irwin, and Craig Stadler
• $2 million Purse – Champion’s Share $300,000– 2nd largest purse on Champions Tour, outside the Majors
• The Golf Channel– Live coverage, Friday, Saturday and Sunday
• Diverse, Week-long Event Calendar– Pro-Ams, Special Events, and Championship Competition
Bruce Lietzke2001 & 2002 Champion
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OVERVIEWCHARITY• Triangle Community Foundation
– TCF is the host organization for the SAS Championship, donating net proceeds to area charities
– TCF is a careful steward of more than 550 donor-inspired funds with the mission to expand private philanthropy
• Communities In Schools of Wake County– Tournament’s signature project– With Tournament proceeds, CISWC has
built the SAS Community Learning Center in Kentwood
– The Center is a gathering place for children to access tools needed to supplement their education
• CISWC recognized as ‘2003 Charity of the Year’ by the Champions Tour
Gary PlayerWorld Golf Hall of Fame Legend2003 Participant
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WHY THE SAS CHAMPIONSHIP?COMMUNITY RESPONSIBILITY• Support local charity• Give back to the Triangle Community
RELATIONSHIP DEVELOPMENT• Entertain current clients, customers and employees• Spend quality time with best prospects
AWARENESS & VISIBILITY• Exposure to thousands of patrons• Exposure to an influential demographic
D.A. Weibring2003 Champion
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EXECUTIVE ENTERTAINMENT• Rub elbows with the game’s legends• A Pro-Am is an unbeatable way to
impress with a day that will be remembered forever
• Each Pro-Am Participant receives:– Official Pro-Am Gift Package– Invitation to the Tournament Reception
on Tuesday– Money Clip Credential and Guest
Credential– Awards Banquet
• Entertainment Opportunities:– Prestonwood Pro-Am (Mon./Tues.)– SAS Pro-Am (Weds./Thurs.)– Grand Champions Pro-Am (Fri.)
Fuzzy ZoellerTwo-Time Major Champion2003 & 2004 Participant
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CORPORATE HOSPITALITY• Put your company on the green• This high-prestige environment is
uniquely suited for the client who wants to watch the action from the best vantage point – a bird’s eye view of the pivotal 18th Green
• Hospitality Opportunities:– 18th Green Suite
• Private, two-story, climate controlled deluxe suite
– Champions Club• Semi-private, two-story,
climate controlled deluxe suite– Tent
• Private structure, built to suit
Hale IrwinWorld Golf Hall of Fame Legend2004 Charles Schwab Cup Winner
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Tom WatsonWorld Golf Hall of Fame Legend2002 Participant
ENTITLEMENT PROGRAMS• Own a part of the excitement• Entitlement Programs provide unique promotional
opportunities, in addition to providing an experiential marketing encounter with the thousands of patrons
• Each Entitlement Program will be custom tailored, including brand exposure through signage and full integration with the Tournament’s overall Marketing and Promotional Plan
• Entitlement Opportunities:– Special Events:
• Skins Game, Walking Clinic, Youth Clinic, and Short Game Clinic– Promotional Events:
• Giveaway Items to Patrons on Competition Days (Friday, Saturday,and/or Sunday)
– Experience:• Pavilion, Putting Green, and Driving Range
– Signage:• Caddie Bibs and Quiet Paddles
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BRAND EXPOSURE• Go for the pin• Build brand awareness within upscale
demographic audience• Brand Exposure Opportunities:
– Exhibition Space• Exhibit Tent in the extremely high traffic
area near the Putting Green and the Main Tournament Entrance
– Hole Sponsorship• Corporate logo placed on Tee Sign and
on Hole Description in Spectator Guide, adjacent to your Spectator Guide Ad
– Advertising• Spectator Guide
– Official Tournament Publication, includes hole-by-hole analysis of the Championship 18 at Prestonwood
• Pairings Sheet– Daily schedule of tee times– Includes foldout map
Raymond FloydWorld Golf Hall of Fame LegendFayetteville, NC Native
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PARTICIPATION OPPORTUNITIES
Peter Jacobsen2004 U.S. Senior Open Champion
• Don’t miss any of the action• Participation Opportunities:
– Tickets & Packages• Tickets
– One-Day Ticket – One-Day Tournament Admission– Grounds Badge – Week-long Tournament Admission
• Father’s Day Package– Two Grounds Badges and Six Rounds of Golf at Triangle Area Golf Courses,
including Prestonwood Country Club
• Corporate Package– Patron Gold, Silver or Custom Package with discount
– Volunteers• Nearly 1,000 Community Volunteers are needed to assist in producing this
first-class event
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Curtis StrangeTwo-Time U.S. Open Champion2005 Champions Tour Rookie
TOURNAMENT SCHEDULE
Saturday, October 7• 2nd Round Championship Play• 1:30 – 4 p.m. The Golf Channel
Sunday, October 8• Final Round Championship Play• 1:30 – 4 p.m. The Golf Channel
Wednesday, October 4• SAS Pro-Am – Day 1
Friday, October 6• 1st Round Championship Play• WakeMed Health Day• 1:30 – 4 p.m. The Golf Channel• Grand Champions Pro-Am
Tuesday, October 3• Prestonwood Pro-Am – Day 2• Champions Tour Practice• Sports Council Tee-Off Luncheon• Walking Clinic• Short Game Clinic• Skins Game• Youth Clinic• Tournament Reception
Thursday, October 5• SAS Pro-Am – Day 2• SAS Pro-Am Awards Reception
Monday, October 2• Prestonwood Pro-Am – Day 1• Champions Tour Practice
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CONTACT INFORMATION
• Tournament Director – Jeff Kleiber– [email protected]– (919) 531-0240
• Sales Director – Paul Campion– [email protected]– (919) 531-0200
• Tournament Coordinator – Michelle Berish– [email protected]– (919) 531-0233
Lee TrevinoWorld Golf Hall of Fame Legend2001, 2002, 2003, 2005 Participant