Download - Paris 2.0 : " THE CREATORS PROJECT " Benjamin Lassale, DG de VICE France et Laurent Vernat, INTEL
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2009 : les besoins d’INTEL
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VICE : spécialiste 18-35 ans
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Une volonté éditoriale
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4 piliers
SITE CHAINE YT
EVENTS STUDIO
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SITE
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CHAINE YOUTUBE
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EVENEMENTS
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STUDIO
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...
375 millionVIDEO VIEWS
720,000PAX AUX EVENEMENTS
30 MILLIONMONTHLY SOCIAL REACH 418,000
YOUTUBE SUBSCRIBERS
1.1 MILLIONSOCIAL FOLLOWERS
6 000 TITRES DE PRESSE ONT PARLÉ DU PROJETDONT 1 000 TITRES QUI PARLAIENT D’INTEL POUR LA PREMIERE FOIS
AWARDS
PRESSE
CHIFFRES
PRESSE PRESSE
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mosaïque de tous les créateurs ?
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Des questions ?