74,6 %
12,2 %
7,7 %
3,6 %1,8 %
0,2 %
Gaming locations 579,4
RAY arcades 94,6
Digital channels 59,5
Casino Helsinki 27,7
Casino games in restaurants 13,5
Sales and rent 1,7
TOTAL 776,4
Gaming revenueIN 2014 (MEUR)
2
STATE OF FINLAND ORDERED NATIONAL ONLINE CASINO • Best possible responsible gaming tools and methods = safe form of online
gaming
• Consumption to abroad needed to be minimalized -> domestic solution available in order to channel players losses back to Finland
• RAY.fi – 24 / 7 / 365 Finnish online gaming service for Finnish consumers
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WWW.RAY.FI• Opened 29th of November 2010
• More than 150 games• Slots• Table games• Poker
• Operates 24 / 7
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IDENTIFICATION, VERIFICATION, AUTHENTICATION
• Customer Identification• Registration only by using personal e-banking credentials (TUPAS)• One gaming account / Finnish banking account / one customer = GUARENTEED!
• Customer Verification• Up-to-date and real-time data from National Public Register with (TUPAS) • Verification of age, home address and status of custody
• Customer Authentication• Weekly update / checking = all changes in addresses, custody and other reqs’ set to the
customership
• The Supervising authority has direct access to Gaming and Drawing data• f. eg. responsible gaming related data & statistics is an issue every third month when RAY
and regulator hold monthly meeting
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MANDATORY FEATURES SET BY THE REGULATOR
1. Daily loss limit
2. Monthly loss limit
3. Max. amount of euros at gaming account 5 000 €
4. Maximum daily loss, both slots machines –category and table games against house –category, is 500 € / category
5. Transfers from bank account to gaming account cannot be made between midnight and 6 am
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RESPONSIBLE GAMING AND PREVENTING PROBLEM GAMBLING - UNIQUE SOLUTIONS• No registration bonuses, no deposit bonuses, no activation bonuses
• No rewarding based on gaming volume
• During registration process player needs to set both daily and monthly loss limits – limits covers all gaming at www.ray.fi
• Co-operation with national helpline for problem gamblers, Peluuri, after player activates self exclusion
• In every game possibility to activate short gaming ban covering all gaming = panic button
• Payments using credit cards forbidden
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GAMES & STANDARD SOLUTIONSGAMES
• No autoplay• Player can not adjust speed of the
game• Maximum stakes are lower level than
other online casinos.• Time is visible all the time = server
time hardcoded in every game screen• Following themes forbidden: violence,
alcohol and sex
STANDARD SOLUTIONS
• Self exclusions• Session timer (voluntary tool -> only 1,3
% of registered customers has now activated tool)
• Comprehensive information about games
• Updated info about responsible gaming and treatment possibilities
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TECHNOLOGICAL INNOVATION #1= PANIC BUTTON = INSTANT SHORT SELF-EXCLUSION
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INNOVATION #2WHEN PLAYER ACTIVATES ANY SELFEXCLUSION…
• End of March 2012 RAY launched a new voluntary tool. After activation of any selfexclusion, RAY offers automatically:
• Player can request a phone call. Call is made as soon as possible by national problem gambling helpline, Peluuri
• Player can request a material package to players email. Content created in co-operation between RAY and Peluuri
= help & self help material exactly when needed
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