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Our Town Centre
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The National Picture
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Government Response
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Trends
• Retailers rationalising
• Multi channelling
• Internet
• Supermarkets
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The Local Picture
• Footfall survey
• Public consultation on indoor market
• Visitor / shopper survey (Oct 2011)
• Business survey (Oct 2011)
• Information on premises ownership and availability
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Our Town Centre
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Source: CACI 2008
The wider drive time again shows strong representation of Wealthy Achievers highlighting the need for Wrexham’s retail centre to attract shoppers from a wide catchment
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Town Centre Strategy
• 2008 – 2012
• Delivering Retail Led Renaissance
• (CEDO/26/08)
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The 5 C’s – Competition
• Differentiation from our competition
• Attracting investment
• New offer
• Unique Selling Point
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The 5 C’s – Character
• Public realm
• Heritage/buildings
• Public works of art
• Improvements
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The 5 C’s – Catchment
• Branding
• Place marketing
• Destination management
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The 5 C’s – Choice
• Independents
• Multiples
• Key attractors
• Markets
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The 5 C’s – Convenience
• Accessibility within the town
• Accessibility to the town
• Car
• Bike
• Bus
• Rail
• Walking
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Strengths
• Good mix of retail (independent / national)
• Wide catchment area
• Car parking
• Compact town centre
• Active Town Centre Forum
• Active Nightsafe
• Radio partnership
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Strengths
• Bus station
• Disabled access
• Good return for investors
• Eagles Meadow
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Weaknesses
• Signage
• Railway station – not in ‘town’
• Building stock is not purpose built retail
• Anti social behaviour
• Central Railway station poor environment
• High rents / rates
• Remote landlords / fragmented ownership
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Opportunities
• Leisure growth in town centre (low cost) • Increased events programme • Hippodrome site • Markets – growth • Increase diversity of evening economy –
restaurants • Coach Towns • Train local workforce
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Threats
• Recession – under economy • Internet • Barriers to borrowing • Negative perception • Increase in retail outside town centre
footprint • Competition elsewhere • Offices move to out of town locations
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Next Steps
• The existing Town Centre Strategy and Action Plan (Retail Renaissance)
• The Review = September 2012 to March 2013
• The priority areas that Scrutiny Committee could focus on
• The process of choosing which areas Scrutiny Committee actually focuses on
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Simple Assessment Tool
Clear Vision for Wrexham Town Centre
Which issues should be scrutiny committee focus or ?
How important are the issues?
What are the issues?
What are the evaluation criteria we should use to test the relative importance/issues
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EVALUATION CRITERIA
EWOULD HELP TO ATTRACT SHOPPERS (INCREASE FOOTFALL)
4
3
2
1
AIMPROVE THE APPEARANCE OF THE TOWN
BIMPROVES THE PERCEPTION AND/OR REALITY OF COMMUNITY SAFETY
CIMPROVES ACCESSIBILITY
DWOULD HELP ATTRACT NEW BUSINESSES TO INVEST (REDUCE VOIDS)
SCORINGVery High = 4High = 3Low = 2Very Low = 1
FWOULD HELP TO CREATE JOBS
GINCREASE THE RANGE OF ACTIVITY IN THE TOWN CENTRE
HIMPROVES THE RETAIL RANKING OF THE TOWN CENTRE
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EXAMPLEISSUES TEST AGAINST EVALUATION CRITERIA
(A-H) SCORE
Stop ‘boy racers’ A = 2B = 4C = 1D = 2E = 2F = 1G = 1H = 1_____ 14
*Do this for each issue (add weighing to evaluation criteria if desired) and see which issues have the biggest impact – focus on these)