Download - Org design aesthetics - design thinking
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Aesthetics &
Origination Design&
Design Thinking
Gregg Gullickson
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Aesthetics
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Can organizations be beautiful?
More specifically can organizational designs be beautiful?
Tim Brown - IDEO
http://designthinking.ideo.com/?p=451
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We shape our buildings
and then
Our buildings shape us
Winston Churchill
organizations
organizations them
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Organizations are living things.
This isn’t a metaphor.
It is the way it is.
Richard Tanner Pascale
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For millennia, humans have tried to comprehend the wing by examining its parts and from different points of view.
But the whole wing is much more than the sum of its elements and structures: It is in the whole that beauty and grace emerge
alongside breathtaking performance.
Paul Clements and Others – Documenting Software Architecture
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Aesthetics is a branch of philosophy dealing with the nature of beauty, art, and taste, and with the creation and appreciation of beauty.
Aesthetics studies new ways of seeing and of perceiving the world.
See
Do Think
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In organization design, aesthetic considerations include clarity and simplicity, recognizable repeating
patterns, and graceful harmony among design elements.
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Aesthetics happen.
Porter Arneill
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Organization
Design
Hasa
AffectsPeople+Employees+Customers
+Stakeholders
Aesthetic
Affects
Hasa
Des
ign
Th
inki
ng
DesignerMakes
HasaFunction
Hasa
Affects
Takesinto
account
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Organization
Design
Hasa
AffectsPeople+Employees+Customers
+Stakeholders
Aesthetics
Affect
Many companies have been embracing a whole-systems approach to service and product design built on a user experience foundation.
Could this work for org design also – user/human/people -centered org design?
Hasa
Des
ign
Th
inki
ng
DesignerMakes
Hasa
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Engineering Nature
Architecture – Design Thinking
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Design Thinking
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19DT
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You cannot think your way into a new way of acting, you have to act your way into a new way of thinking – the late Jerry Sternin
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But like art and qualitative inquiry, design thinking can be viewed much less as something that you do, but rather a way of positioning oneself relative to the topic of interest.
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Self – Team – Organization – Society – Fad/TBU?
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Mindset
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Empathy
Integrative thinking
Optimism
Experimentation
Collaboration
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May I have an empathy grande – no make it a venti?
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EHF
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28Thanks to Dan Heath for the idea – Read Switch
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I am an optimist. It does not seem too much use being
anything else.
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William ShakespeareHenry Wadsworth LongfellowA. A. MilneLaura Ingalls WilderHelen KellerCarl RogersFred RogersDick ClarkDonna ReedJacqueline Kennedy OnassisNeil DiamondTom BrokawJames HerriotAnnie Dillard James TaylorJulia RobertsScott BakulaTerri GrossAmy TanJohn F. Kennedy, Jr.Lisa Kudrow
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Beware of the Big Fix
Experimentation
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New Collaboration The Stanford Graduate School of Business is developing new multidisciplinary programs with the seven other schools at Stanford University and serving as a resource in preparing leaders for the 21st century.
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Doing
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35Any
questions?Tim Brown’s – Change by Design
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Where do you find good ideas?Do you often find ideas that change everything in a windowless conference room, with bottled water on the side table and a circle of critics and skeptics wearing suits looking at you as the clock ticks down to the 60 minutes allocated for this meeting? If not, then why do you keep looking for them there? The best ideas come out of the corner of our eye, the edge of our consciousness, in a flash. They are the result of misdirection and random collisions, not a grinding corporate onslaught. And yet we waste billions of dollars in time looking for them where they're not.
A practical tip: buy a big box of real wooden blocks. Write a key factor/asset/strategy on each block in big letters. Play with the blocks. Build concrete things out of non-concrete concepts. Uninvite the devil's advocate, since the devil doesn't need one, he's doing fine.Have fun. Why not? It works.
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It’s not about tools, it’s about ideas (but there are a lot of neat tools – a few in the back-up slides)
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Org design
Strategic planning
Team building
Communications
Stakeholder management
Culture change
Leadership coaching
Problem solving
IT
…
DTDT
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Let’s let go of “resistance to change”
and “burning platforms”
What Change Will We Help Design?
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References
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For more on DT
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50http://sloanreview.mit.edu/the-magazine/files/saleable-pdfs/50410.pdf
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51http://usacac.army.mil/CAC2/MilitaryReview/Archives/English/MilitaryReview_20090430_art016.pdf
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Tools
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HearHear CreateCreate DeliverDeliver
IDEO – Thanks for sharing
(shouldn’t we?)
http://www.ideo.com/work/item/human-centered-design-toolkit/
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