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Email Marketing
Orbit Media Studios
@orbiteers #wineweb
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1. The Email: Content & Design
2. The List: Growing & Managing
3. Sending: How & When
4. Results: Measure & Improve
Email Marketing
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Content & Design
The Email
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Content & Design: Make a Magazine
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Content & Design: Lots of Links
Source: HubSpot, Science of Email Marketing, February 2011
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Content & Design: Lots of Links
Source: HubSpot, Science of Email Marketing, February 2011
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Content & Design: Link Tracking
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Content & Design: Mobile Friendly
1. Test
2. Left Align Content
3. Landing Page
4. Test
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Content & Design: Subject Lines
Best Subject Lines
1. Posts2. Jobs3. Survey4. Week’s5. E-newsletter6. Issue7. Digest8. Bulletin9. Edition
Worst Subject Lines
1. Confirm2. Features3. Upgrade4. Magic5. Raffle6. Rewards7. Requested8. Follow Up9. Coupon
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Growing & Managing
The List
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Growing & Managing: Get Permission
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Growing & Managing: Keep In Touch
Connect, Reconnect
1. Watch your bounces
2. Reconnect on LinkedIn, Twitter
3. Start a conversation
4. Re-subscribe
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How & When
Sending
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How & When To Send: ESPs
Pick an Email Service Provider
1. Deliverability
2. Reporting
3. Price
4. Service
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How & When To Send: Day of Week
Source: HubSpot, Science of Email Marketing, February 2011
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How & When To Send: Day of Week
Source: HubSpot, Science of Email Marketing, February 2011
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How & When To Send: Time of Day
Source: HubSpot, Science of Email Marketing, February 2011
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How & When To Send: Frequency
Source: HubSpot, Science of Email Marketing, February 2011
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Measure & Improve
Results
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Measure & Improve: Email Metrics
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Measure & Improve: Web Metrics
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Measure & Improve: Iterative Changes
1. Look and the stats
2. Listen for feedback
3. Experiment with topics
4. Experiment with timing
5. Always respect your list
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Thanks!
Andy Crestodina | strategic directorp: 773.353.8301e: [email protected]: @orbiteerswww.orbitmedia.com