Download - Online Reputation Management - Why-What-How
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ORM (Online Reputation Management)
Why ?What ?
How ?
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A Negative Perception is BAD for Business !!!
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What to DO ???
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Reputation Management pre Internet Era ( -1989 )
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With the Advent of Time
The Internet and the WORLD WIDE WEB are formed
Search Engines are Born
1990 -
1998 -
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Reputation Management
transforms
OnlineReputation
Management
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Online Reputation Management
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ORM is the Art of• Creating• Maintaining• & Promoting
Positivity Online!!
For any Company/ Individual or Brand
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But Where; Online ?
Positivity !!
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Positivity on SERPs (Search Engine Results)
Brand Perception is Enhanced & Maintained
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Positivity on Social Platforms
Brand Visibility Grows
Positivity on Social Platforms
Brand Engagement is Promoted
Using Slideshare
Tweeting on Twitter
Liking on Facebook Sharing on LinkedIn
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Positivity on Social PlatformsPositivity on News Platforms
All Offline Mainstream News is also Present Online
Constructive News Online Positive Perception
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Positivity on Industry Niche Websites
Niche Market Focus enhances Brand Recognition
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Positivity on Local Listings / Profile Websites
Local Listings help Enhance Brand Awareness + Boost Sales + Reach out to Local Customers easily
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Positivity on Wikipedia and Associates
Brand Presence on Wikipedia
Adds Trust to Consumer Perception
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Positivity within Google Auto-Suggest
Positive Suggestions funnel out Negative Perceptions
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How
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CONTROL
ENGAGE
LISTENAnalysis & Monitoring
Contributing Positive Content
Promoting Positive Content
ORM : What the World Thinks !
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ORM : What it Actually Is !!
Creating & Interlinking all these Positive Destinations
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Why to Create & Interlink Destinations ?
Influence the Influencer
And Positivity Will Spread
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Who are the Influencers ?
People who are willing to speak online about me, our company and our brand
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How to Influence the Influencer ?
Create, Curate and Disseminate
Vivid
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Influence the Influencer ! Create Content !
…But How ???
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Be Socially Active !!! – At Least Online
Create Social
Profiles
MySpaceYouTube
SlideShare
Optimize All “Profile” Pages with Content+
Use A Custom SEXY Background
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Share Domain Knowledge –> Through Various Blogs
…..and Many More
Increases Online Visibility
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Create and Publish Lucid Content –> In the Niche
Share Domain Expertise
In the form of Articles, Blog Posts, Research Reports, Videos, Images, Infographics etc.
On Industry Niche Platforms
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Create Business Listings -> Online
Business Listings with a bit of SEO in it greatly promotes Online Visibility
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Final Step: Integration -> Linking
Interlinking all existing and created profiles, websites, online content, listings, Wiki pages
etc.
Leads to perfect Reputation Management: ONLINE
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Summary
BuildsPerception
Builds Image
Positive Reputation = Revenue = Growth
Perception + Image Builds
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Thank You