Download - Online PR Presentation March 2012
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Ignition Workshop: Online PRInform. Educate. Inspire.
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Online PR
Welcome• Introductions
• What is online PR?
• Why does it matter in 2012?
• How has the communications landscape changed?
• What does it all mean?
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Online PR
So, what is online PR?
In PR, we’ll always:
• Engage in two way communication
• Believe that building relationships is key
• Be the guardians of our company’s reputation
Principles of PR remain whether online or offline
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Online PR
The two C’s
Active & engaged participants talking & sharing
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Online PR
9 million Australians use social networking
4 in 5 online Australians sent or shared a photo in the past year
1 in 4 online Australians read tweets
Source: Nielsen
Source: Nielsen
Why does it matter?
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Online PR
I’ll Facebook you
Source: Social Media News
1. Facebook - 10,703,160 Australian users 2. YouTube – 11,000,000 UAVs3. Blogspot – 3,500,0004. LinkedIn – 2,200,0005. Twitter – 1,800,0006. WordPress.com – 1,600,0007. Google Plus – 1,200,000 users*8. Tumblr – 1,100,0009. Flickr – 920,00010. MySpace – 520,00011. Instagram – 250,00012. Pinterest - 160,000
Source: Social Media Statistics, Feb 2012
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Online PR
The business case
9 in 10 Australian internet users look to fellow internet users for opinions and information about products,services and brands
Source: Nielsen
Source: Nielsen
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Online PR
The business caseSource: 2012 Edelman Trust Barometer
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Online PR
Trust
Source: 2012 Edelman Trust Barometer
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Online PR
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Online PR
Journalism has gone social
Plus, rise of citizen journalism
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Online PR
Read all about it
We are news gatherers and sharers
Source: Nielsen
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Online PR
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Online PR
Communities
Share and support
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Online PR
Communities
Critique and share
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Online PR
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Online PR
Mobilise and publicise
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Online PR
Mobilise and pressurise
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Online PR
Disseminate information quickly
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Online PR
More places, more information sources, more networks, more
conversations…
WHAT DOES THIS MEAN?
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Online PR
Macro to micro comms
It’s all about ME!!
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Online PR
The press release is DEAD!*
* No it’s not but it is changing
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Online PR
Open & Honest
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Online PR
How can we help you?
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Online PR
Content is KING
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Online PR
Storytellers
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Online PR
Don’t be scared….Listen
EngageRespond
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Ignition Workshop: Online PR
Inform. Educate. Inspire.