Download - Online Guru Social Media Workshop
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WELCOME TO ONLINE GURUWEBSITE WORKSHOP
LEFT BANK BRASSERIE
3RD NOVEMBER 2011
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WHAT WE COVER
Website tips Google etc
Social Media Marketing Email marketing
Extras
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HOW IS A WEBSITE MADE?
HTML, which stands for HyperText Markup Language, is the predominant markup language for web pages
We use ‘PURE HTML CODING’. Right click on page-’View source’. Dreamweaver etc use ‘clunky code’. Google read the code, not the pages. Text should be text, not images.
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WEBSITE CONTENT Make sure your content is unique –
your clients will often just copy and paste text from their competitors.
Check the text in the same way by copying and pasting to see if its been copied – or use the http://www.copyscape.com/ website.
Duplicate content will result in poor ranking.
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WEBSITE STUFF Make sure you have a “Call to action”. Keep content fresh Don’t have out of date news etc Integrate your logo/branding Easy navigation Social media integration Imagery must be legal! Contact forms for data capture
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ONLINE GURU OFFERS
New website design Upgrade of current websites
E-commerce website Booking online features
Micro sites (specific brands/services SEO rich)
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HOW DO YOU GET PEOPLE TO VISIT YOUR WEBSITE?
?
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SEARCH ENGINE OPTIMISATION
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SO, WHAT IS GOOGLE LOOKING
FOR?
So, what is Google, Bing and Yahoo looking for?
AGE
AUTHORITY (PAGE RANK)http://www.prchecker.info
RELEVANCE
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ARTICLE WRITING
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SO WHAT CAN YOU DO YOURSELF?
Submit your website to national directories (freeindex.com,
hotfrog.co.uk)
Get links from websites in your industry that include your keywords
Find out how many people are searching for your products…
TYPE : ‘KEYWORD TOOL’ into GOOGLE
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ONLINE GURU OFFERS....
SEO management PPC management
Copywriting Website updates/upgrades
7 days a week support Regular tips
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YEARS TO REACH 50 MILLION USERS
T.V.
Internet
iPod
13 years
4 years
3 years100 million in
9 months
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“THE FASTEST GROWING SEGMENT ON IS 55 - 65 YEAR OLD FEMALES”
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78%
14%
Of Consumers TrustPeer Recommendations
Trust Traditional Ads
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25% OF THE SEARCH RESULTS FROM THE WORLDS TOP 20 BRANDS ARE FROM USER GENERATED CONTENT.
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THE VIRAL EFFECT
Its not just the people you have direct contact with that you reach . . .
Its THEIR entire networks that you reach as well!
Information that you post on the “wall” of a person’s profile can be seen by all of that persons “friends”
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WHAT’S SOCIAL ABOUT SOCIAL MEDIA?
“The aim is to get trustedreferrals . . . from people who
authentically evangelise your
product or service for you.”
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UNDERSTANDING SOCIAL MEDIA FOR BUSINESS
“Would you ask someone to marry you
on the first date?”
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“Behave within
your Social platforms as you would in a Cocktail
Party”
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W.I.I.F.Mhat’s n t or e?
“What will taking part in Social Media Give to me as a
Business?”
W I I F M
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SOCIAL MEDIA TARGETS Increase sales of products or services Improve customer service Create outposts for customers to
converse Raise business profile/brand
awareness Tap into new markets Build a database/list of prospects
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CUSTOMER ENGAGEMENT“ How long would you wait at a busy counter without being acknowledged ? ”
“ How many messages would you leave on a businesses answer phone before you never called again ? ”
“ How long would you stay on ‘hold’ without a person updating you on the status of your enquiry”
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WHICH PLATFORM???
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WHERE TO BEGIN?
Facebook Now Surpasses For
Weekly Traffic !!!
of the entire Mobile Internet Traffic for UK is
Facebook! Imagine what that can do for bad or Good customer service.
of people are more likely to buy on
A positive Facebook friend referral.
50%
68%
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WHERE DO YOU START??
Profiles??
Pages??
Groups??
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FAN PAGESFan Pages are very similar to groups but
they have some distinct advantages.
People have to like the page
Quality rather than quantity
Indexed by Google
Mini websites
Enables you to follow competitors!!!!
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WHAT IS IT?& BEST PRACTICES
Twitter is a BROADCAST medium. . .
Asking “What’s Happening Right Now? ”
then spreads the answer to millions!
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THE LINGO
Tweet-post an updateFollow-to receive updates from ?Follower-Someone who follows you@reply-a public direct messageDirect Message (DM)-to their inboxHashtag#-Aggregate of themeRetweet-Repeat/pass on a tweetLists-Create any list to followTrending-Popular words/phrases
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1. Develop and promote your brand 2. Interact with your customer base 3. Track what people are saying about your company and brand 4. Create buzz around upcoming events 5. Help individual employees act as liaisons to the public 6. Promote other content you‘ve created, including webinars, blog posts or podcasts 7. Develop direct relationships with bloggers and journalists for potential PR placement 8. Generate sales leads for your business
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FACEBOOK FOR GROWN UPS
• Facebook for grown ups!!
• Business to business
• Be recommended by someone you know
• Testimonials• Jobs search and CV upload
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7. Share news – “LinkedIn Headlines”8. FIVE links to drive traffic to your site 3 Websites: Use KEYWORDS linked to EVIDENCE of your USPs (Landing pages) 1 Status Line: Use LINKS you can TRACK 1 (or more): Twitter accounts
6. Five reasons to USE your status: Connects with other social streams Brings your profile up to date Appears on the Home Page of your contacts Appears in Your Network Updates email Links provide a doorway to your website
4. Answer Questions Go to more>answers and give expert advice5. Publicise your Profile: www.linkedin.com/yourname
1.Good current photo2.Bait the hook 120 characters to appear in profile thumbnail3.Join groups
LINKED IN TIPS
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A VIDEO ANALOGY http://
www.youtube.com/watch?v=GA8z7f7a2Pk
Sasquatch Party
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ONLINE GURU OFFERS
SET UP OF PROFILES ON ANY PLATFORMS
TRAINING SESSIONS ON ALL ASPECTS OF SOCIAL MEDIA
FULL MANAGEMENT SERVICE OF ANY PLATFORM
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EMAIL MARKETING Have you a database? If not why not? Start collecting today
Fantastic way to directly market to current customers.
Ensure they have subscribed to receive mail
Use our own online guru email tool Populate by using form on your website
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GOOGLE ANALYTICS
See where people arrive from How long they spend on your
site Which page they leave your site Where in the world they are What time of day they visit
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GOOGLE ALERTS
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GOOGLE INSIGHTS
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GOOGLE KEYWORD TOOL
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ONLINE GURU
Phil Gee 07865-399127 [email protected] www.online-guru.co.uk
Websites Search Engine Optimisation Social Media Graphic Design & Print