Download - One lake. Two markets. One goal
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Lake Tahoe
Presented by Carol Chaplin, Executive Director - LTVA Andy Chapman, Chief Marketing Officer - NLTRA
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UK Partnerships Nevada Commission on Tourism (NCOT)
Visit California’s Dream Big Commercial ( :60)
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Australia Partnerships Nevada Commission on Tourism (NCOT)
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France Partnerships Nevada Commission on Tourism (NCOT)
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Chicago
San Diego
Los Angeles
The Regional Marketing Committee's (RMC) goal is to assist the RTIA in maintaining and growing air service and to promote the region as a year-round travel destination.
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169 million total impressions
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Summer Commercial :30 (Golf)
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Winter Commercial :30 (Gadgets)
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• Target market: Young at heart, adventurous, passionate about recreation
• Drive destination awareness and visitation
• Build Tahoe South “Wild Side” brand
• Engage people at points of passion
Strategic Platform
• Maintain awareness
• Boost event support
• Continue strong digital presence
• Public relations
Media Strategies & Tactics
• TV
• Radio
• Outdoor
• Digital
Creative Execution
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• TV & digital video
• Outdoor
• Radio & online radio
• Public relations
Awareness
• Rich media
• Social
• E-newsletters (e.g. Weekend Sherpa)
Engagement
• Display + mobile
• Search
Site Traffic
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Presented by Carol Chaplin, Executive Director - LTVA Andy Chapman, Chief Marketing Officer - NLTRA