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Oh No They Didn’t, Oh Yes They Did!
Golden Nugget Take-A-ways for Better Tradeshow Returns
Rachel Snell, Statewide HUB Marketing CoordinatorTexas Comptroller of Public Accounts& Velina Willis, HUB Program Coordinator Tarrant County
Alliance TexasJune 29, 2010
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First Impressions….
…….Can Be Lasting Impressions.
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• Find and know your niche• Make your “net-worth” your “net-work”• Have your “elevator speech” ready• No pets unless they are to be used for
aide with disabilities
Golden Nugget Take-A-ways
for Better Tradeshow Returns
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• Make sure you are dressed appropriately – wear business/professional attire
• Be cognizant of your personal hygiene• Be professional in your attitude and dress –
you are a walking commercial and/or advertisement for your business – first impressions are lasting impressions
Golden Nugget Take-A-ways
for Better Tradeshow Returns
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• Ensure your business card has current contact information and includes a summary of business related services
• Make sure your contact information is professional – i.e., e-mail address, telephone greeting, etc.
Golden Nugget Take-A-ways
for Better Tradeshow Returns
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• Give a firm handshake• Be sure to say what makes your company
unique – what makes you stand out• Don’t monopolize time – use your time
wisely – time is money and money is time
for Better Tradeshow Returns
Golden Nugget Take-A-ways
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• Be prepared. If you have limited materials – i.e. business cards, brochure, product line sheets, etc. only target the Top Ten or Fabulous Five exhibitors at tradeshows
• Say thank you
Golden Nugget Take-A-ways
for Better Tradeshow Returns
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• Follow-up with your leads – make appointments for introductions
• When leaving telephone messages, talk slow and be clear in your speech. Repeat your name and telephone number slow for clarity.
Golden Nugget Take-A-ways
for Better Tradeshow Returns
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• Be on time for meetings with potential clients. Contact someone if you are running late.
• Don’t be a pest but be persistent• Remain professional and courteous• It is not a sin to ask for business
Golden Nugget Take-A-ways
for Better Tradeshow Returns
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Golden Nugget Take-A-Ways for Better Tradeshow Returns
Questions????Thanks for your attention and participation
…now let’s go make some