Download - Offers. OFFERS Major Leverage Points within an Offer Size of upfront giveaway Price Commitment
Constructing Offers-Basic Guidelines• Give away as much as you can afford- the
more you give, the greater the response.
• Charge as much as you can get away with- but the less you charge, the greater the response.
• Commit the member to buy enough units to make your offer profitable-- but the lower the commitment, the higher the response.
Ideal offer: Advertiser’s Viewpoint
Take 1 CD at list price plus shipping and handling with commitment of one
a month for life.
Twelve Most Popular Offers
1. Free trial
2. Money-back guarantee
3. Free gift
4. Yes/no offers
5. Sweepstakes offers
6. Your choice
Twelve Most Popular Offers
7. Limited time offers
8. Sample offers
9. Short-term introductory offers
10. Positive and negative options
11. Discount offers
12. Free information