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NUTS & BOLTS:14 Tips to Improve Your B2B
Social Media
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LinkedIn keeps growing
As of August 2013 has 238 Million Members.
That’s a 37% increase in the last 12 months
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TIP 1
Your professional headline is the most important part of your LinkedIn profile.
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TIP 2
Get a professional head shot for your LinkedIn profile.
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TIP 3
Add some rich media to make you LinkedIn profile more visually interesting.
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I have had over 250 Northern California business people attend my social media training workshops. My training style is hands-on and my training philosophy is to provide practical strategies and tactics that will help my students achieve their goals. I offer training classes at my office or yours, and I’m available to travel to conferences and conventions.
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TIP 4
Check LinkedIn Search to make sure you rank for your important keywords.
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Advice - Status – Content - Ideas – Clients - Traffic - Opportunities
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• Don’t spam groups• Do Read the rules and observe how other
members interpret them• Enough people flagging your content will make it
difficult for you to post in ANY group
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TIP 5
Don’t Spam your LinkedIn groups.
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List Your Products and ServicesUse a unique graphic for each product and serviceGet RecommendationsLink to a Landing Page
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TIP 6
Recommendations for your Services and Products is the most powerful part of your LinkedIn Company Page.
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How to Grow Your Company Followers• Post interesting content and updates• Leverage your employees• Add Follow Us badge on your website• Target via Advertising
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TIP 7
Try advertising to a targeted audience to extend your reach.
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Benefits of Upgrading Your LinkedIn Account• See Everyone who’s looked at your profile• Research using Advanced Targeting• Send more inmails
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TIP 8
Long Pinterest pins are better than short wide pins.
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• Infographics• Ebooks• Inspiration
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• Show Company Culture• Show Community Involvement• Show Testimonials/Fans• Repurpose content from other social profiles• Drive Traffic Back to Your Website
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TIP 9
Use great titles and include your contact info on every Pinterest board.
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TIP 10
Watermark your photos so people can find you if they want to do business with you.
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TIP 11
Use good descriptions and sometimes your pins can go viral.
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TIP 12
Pinterest is visual, so Using interesting visuals is essential.
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TWITTER B2B
The Media isOn Twitter
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TIP 13
Use Twitter to connect with the Press and community leaders.
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• TV and Twitter
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TWITTER IPO
• Twitter and the NFL
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• Twitter went from 1 million to 12 million users in a 6 month period. Was it the Oprah affect?
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TIP 14
Get Going on Twitter.
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Beginners to Advance, call me for• Social Media Check Up• Corporate Training• Amplify Service• Yelp & other Reputation Management
Issues• SEO• Social Media Strategy
Julie GallaherGet on the Map2572 21st Street
Sacramento, CA 95818916-265-2521
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http://linkd.in/HBQ331http://linkedin.com/in/juliegallaherhttp://pinterest.com/juliemarghttp://pinterest.com/getonthemaphttp://twitter.com/juliegallaherhttp://twitter.com/getonthemap
Let’s Connect
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• Please let me know (good or bad) what you think of this class.
• On Yelp• http://bit.ly/W13eSx
• On LinkedIn• http://linkd.in/GHzZzS
• On Google• http://bit.ly/1cyh7Rw
• Or by email• [email protected]
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• http://jobspapa.com/distance-paper-airplanes.html• http://www.archdaily.com/216844/infographic-wom
en-in-architecture/
• http://www.govloop.com/profiles/blogs/51-2-twitter-best-practices-infographic-twitter-political-hall-of
• http://blog.bazaarvoice.com/2011/12/01/let-them-play-how-twitter-saved-the-nfl-season-2/
• http://powerformula.net• http://blog.linkedin.com/2013/10/03/a-picture-is-wo
rth-a-thousand-words-make-your-linkedin-profile-shine-slideshow/