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Nucleon Case Study
GROUP 3Naveed PGP/19/150
Ramkumar D PGP/19/219
Sohom Karmakar PGP/19/21
Sumanra! " PGP/19/22
Prakash R PGP/19/15#
Economics of Strategy
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SWOT
Stren$ths
R%D &o'erhouse
Stron$ &atent
&os(t(on o) CRP*1+eader (n ,(o-ech
.eaknesses
+o' (nanc(als
+o' arket(n$&otent(al
&&ortun(t(es
ammal(an host
research
or'ard (nte$rat(on
-(e &s
-hreats
ncerta(nty due toPatent +a'
Com&et(tors
a(lure o) Dru$
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Phase 3 and
33
Phase 333
Options
What are the options?
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Option 1
3nternal P(lot 4Phase 1%2 and 3nternal Commerc(al anu)actur(n$ 4Phase
6ssum&t(on
.6CC 7 108Year
Total Cost
Incurred Revenue
1991 3350
1992 1840
1993 6204
1994 4000
1995 4000
1996 4000
1997 5000
1998 26480
1999 39800
2000 50000
2001 52000
2002 60000NPV $66,586.20
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Option 2
3nternal P(lot 4Phase 1%2 and +(cens(n$ 4Phase
6ssum&t(on
.6CC 7 108Year
Total Cost
Incurred Revenue
1991 3350
1992 1840
1993 2204
1994 0
1995 0
1996 0
1997 0
1998 12370
1999 9950
2000 12500
2001 13000
2002 15000NPV $17,923.63
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Option 4
Contract 4Phase 1%2 and +(cens(n$ 4Phase
6ssum&t(on
.6CC 7 108Year
Total Cost
Incurred Revenue
1991 250
1992 1995
1993 2550
1994
1995
1996
1997
1998 12370
1999 9950
2000 12500
2001 13000
2002 15000NPV $20,353.76
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Option 5
+(cens(n$ 4Phase 12%
6ssum&t(on
.6CC 7 108Year
Total Cost
Incurred Revenue
1991 3000
1992
1993
1994
1995
1996
1997
1998 2685
1999 4975
2000 6250
2001 6500
2002 7500NPV $13,167.32
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onc!"sion
"ven thou$h the return on (nvestment (s very h($h )or o&t(on 1 the total(nvestment '(ll :e a sunk cost () e(ther o) the &hase )a(ls or () there (s a ne'
develo&ment (n the &rocess; S(nce r(sk (s very h($h (t (s not (deal to $o )or
o&t(on 1
Return on (nvestment (s very lo' )or o&t(on 5 (;e; l(cens(n$ o) all the &hases
3) Nucleon o&ts )or contract/l(cens(n$ (n &hase 1 and 2 then (t should not
choose (nternal commerc(al manu)actur(n$ )or &hase s(nce they lackca&a:(l(t(es to carry out ma(ntenance &rocurement
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