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NTT DOCOMO FACTBOOK July 27, 2017
About NTT DOCOMO
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NTT DOCOMO, INC. is one of the world’s leading mobile communications company with over 75.1 Mil
customers, as of end-Jun. 2017.
DOCOMO launched the world’s first 3G mobile service based on W-CDMA in 2001, followed by LTE service in 2010.
DOCOMO launched its “PREMIUM 4G” service in March 2015, using LTE-Advanced technology. DOCOMO’s net income in FY2017 (as of 1Q, end Jun. 2017) stood at JPY 189.9 Bln (USD 1.69 Bln) on
operating revenue of JPY 1,136.7 Bln (USD 10.14 Bln) (JPY112.00= USD1.00; Jun. 30, 2017)
HQ located at Tokyo, Japan, employees number 26,129 (consolidated, as of Mar. 2017), listed on Tokyo (9437) and New York (DCM) stock exchanges.
2006-2010 2000-2005 1991-1999
NTT Mobile Communications Planning established (Aug. 1991)
Corporate Name changed to NTT DOCOMO (Apr. 1992)
Launched “i-mode” mobile Internet service (Feb. 1999)
Commercialized world’s first WCDMA-based 3G service (Oct. 2001)
Listed on NYSE (Mar. 2002)
Launched NFC-based mobile wallet service (July. 2004)
Launched mobile credit card service (Apr. 2005)
Achieved 100% population coverage for 3G service (Dec. 2008)
Commercialized LTE service (Dec. 2010)
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2015-2020
Commercialized LTE-Advanced service (Mar. 2015)
Planning commercialization of 5G service (2020)
President & CEO ・ Assumed the posts of President & CEO in June 2016 ・ Management Policy: “Ever-Improving Value”
■ Management Policy
Kazuhiro Yoshizawa was named President and CEO of NTT DOCOMO, INC. in June 2016. Concurrently, he retains his position as a Member of the Board of Directors, which he assumed in June 2011.
■ Biography
Mr. Yoshizawa was a Senior Executive Vice President, Chief Information Officer, Chief Information Security Officer, and Chief Privacy Officer, and was responsible for technology, devices and information strategy from June 2014. He became General Manager of the Structural Reform Office in July 2013, while concurrently serving as an Executive Vice President and General Manager of the Corporate Strategy and Planning Department, and was responsible for the Mobile Society Research Institute from June 2012. Mr. Yoshizawa entered NTT Public Corporation in April 1979. 4
Subscriber Market Share ・ Japan’s mobile phone market reached a penetration rate of 100% in 2012 and surpassed 160 Mil subscriptions in 2016.
DOCOMO au SoftBank
Source: Telecommunications Carriers Association (TCA)
■ Subscriber Share Snapshot ■ Subscriber Growth in 3G & LTE
46.1%
30.1%
23.8%
(Mil)
(FY)
(75.1Mil)
(38.9Mil)
(49.1Mil)
Subscribers as of
end-Jun. 2017
0
20
40
60
80
100
120
140
160
180
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
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FY2014 FY2015 FY2016(Forecast)
Mobilecommunicationsservices revenues
Equipment salesrevenues
Other operatingrevenues
・ Operating revenue in FY2017 is targeted to reach JPY4,750 Bln (approx. USD42.4 Bln).
・ DOCOMO aims to expand “Smart ARPU” to achieve sustainable growth of business.
Revenues & ARPU
4,527.1
【40.4Bln】
4,584.6
【40.9Bln】 Aggregate ARPU: JPY4,600 (≒USD41.07)
Voice ARPU: JPY1,330 (≒USD11.87)
Packet ARPU: JPY2,970 (≒USD26.51)
“docomo Hikari” ARPU: JPY300 (≒USD2.67)
(Billions of yen)
【 】= USD
(USD1.00 = JPY112.00)
■ ARPU ■ Growth of Revenues
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*
* as of Jun. 30, 2017
Aggregate ARPU = Voice ARPU + Packet ARPU + “docomo Hikari” ARPU Voice ARPU: Voice ARPU Related Revenues (basic monthly charges voice communication charges) / No. of active users Packet ARPU : Packet ARPU Related Revenues (basic monthly charges, packet communication charges) / No. of active users “docomo Hikari” ARPU : A part of other operating revenues (basic monthly charges, voice communication charges) / No. of active users In addition, the sum of Packet ARPU and “docomo Hikari” ARPU is referred to as Data ARPU.
4,750
【42.4Bln】
FY2015 FY2016 FY2017 (Forecast)
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・ Operating income of Smart Life Business and other businesses is growing steadily.
Smart Life Business & Other Businesses
FY16/1Q FY17/1Q FY17 full year
28.9 36.9
(Planned)
130
Up 28%
(Billions of yen) Principal services
Content/Commerce
Finance/Payment
Lifestyle
Enterprise solutions Support services for customers’ peace of mind
Smart life business
Other businesses
・ Diverse range of sophisticated smartphones and tablets, enhanced with value-added features and original, innovative services from DOCOMO
Product Lineup
docomo Smartphone
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docomo Tablet
P-smart Keitai P-01J
docomo Feature Phone
docomo Raku-Raku PHONE
Others
Wi-Fi STATION N-01J
Xperia™ XZs SO-03J
GALAXY S8 SC-02J
GALAXY S8+ SC-03J
arrows Be F-05J
AQUOS Keitai SH-01J
Raku-Raku PHONE F-02J
Raku-Raku SMART PHONE 4
F-04J
dtab d-01H
dtab d-01J
Xperia™ XZ Premium SO-04J
AQUOS R SH-03J
Total Subscriptions & Smartphone/Tablet Users
■ Mobile telecommunications services subscriptions
■ Total smartphone/tablet users
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Smartphones sold:
13.78
(Million subs)
(Million subs)
・ Handset sales recorded a year-on-year increase.
FY16/1Q FY17/1Q
75.11 71.61
Up 5% 33.44
FY16/1Q FY17/1Q
36.53
Up 9%
“docomo Hikari”
More affordable
rates
New services
DOCOMO’s mobile
services
“docomo Hikari”
One-stop service
Affordable, Easy and Convenient! docomo Hikari
・New services combining mobile and fiber ・Service launch: Mar. 1, 2015 ・“docomo Hikari” subs topped 3 million on Jan. 14, 2017.
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■ “docomo Hikari” optical-fiber broadband subs
(Million subs)
FY16/1Q FY17/1Q
3.84
2.07 1.9-fold
Promotion of
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・Address social issues and invent new solutions for regional revitalization & 2020 ・Create new added value in collaboration with a wide range of external partners
No. of partners growing steadily
FY16/1Q 2Q 3Q 4Q FY17/1Q
136
291
* No. of “+d” partners: The number of partners that have jointly created new value by integrating DOCOMO’s business assets with their own assets
Network Expansion
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・ Achieved 100% population coverage for 3G in 2008 ・ Commercialized LTE in 2010 ・ 2G services terminated on Mar. 31, 2012 after more than 99% of the total subscriber base migrated to 3G/LTE ・ Launched “PREMIUM 4G” service in March 2015, using LTE-Advanced technology
NW Coverage & Subscriber Migration
■ Subscriber Segment by NW
3G 75.1 Mil subscribers (end Jun. 2017)
100% population coverage for 3G
(incl. HSDPA)
DOCOMO subscribers are able to enjoy 3G, LTE, and LTE-Advanced service even on Mt. Fuji. During the official climbing season, DOCOMO prepares for boosters to respond to higher traffic expected.
【Expanding Coverage in Mountainous Areas】
Coverage survey of mountainous area (Bandai Asahi National Park)
■ Service Coverage
LTE
( Incl. communication module service subscriptions )
(39.2%) (60.8%)
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LTE Network: Planned Advancements
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2015 2020 2014 2016
* A technique that realizes simultaneous transmission and reception of different signals from multiple antennas
5G
PREMIUM 4G Service launch
225Mbps 300Mbps 375Mbps
370Mbps
3-carrier aggregation New combination of frequencies
3.5GHz band TDD+FDD
4X4 MIMO*
Up to 1Gbps Further
sophistication
Bringing the next stage of evolution to “speed” and “comfort”
682Mbps
4X4 MIMO
The World Envisaged by 5G
15 Remote medical
services
4K/8K video streaming
Autonomous driving
Agricultural ICT
High speed/ large capacity
Low latency Connection with numerous devices
・ Peak rate: Over 10 Gbps
Transmission latency in Radio Access Network (RAN): 1ms or less
No. of simultaneously connected devices: 100 times*
*: Targets compared to the 2010 level. (When compared to 2015, target system capacity is 100 times, and target no. of simultaneously connected devices is 10 times.)
・ System capacity: 1,000 times*
Smart city, smart home
AR/VR
5G
Stadium solution
5G Trial Sites
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Building an environment to experience new services employing 5G
Distribution of VR-based high-quality
experience type content
Advanced security service leveraging
state-of-the-art technologies
Multimedia services that utilize next-generation
display techniques
No. of partner companies continue to grow
Tokyo Waterfront City area
Areas near TOKYO SKYTREE TOWN® May 2017 or beyond
Trial Sites Trial launch date (planned)
Tourist guide service using VR/AR, etc.
Full-Scale Development of Low Power Consumption IoT
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Low price Low power consumption (10 years operation on a single battery)
Low speed/ low data volume
LPWA network/solutions for various IoT devices to be rolled out from spring 2017
Cellular IoT
Cat.M / NB-IoT eDRX
Cat.1 (currently in service) LoRa®
+
Agriculture Industrial machines Public infrastructure
…
Security Vending machines
…
◆Please refer to the Appendices for glossary. ◆ Cat.M, eDRX and LoRa services are currently provided on a trial basis for verification.
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New Initiatives Toward Delivery of Medium-Term Targets
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From “Competition” to “Co-Creation” Transition from customer acquisition competition
to the age of added value co-creation
• With the introduction of the new billing plan and “docomo Hikari” optic-fiber broadband service, DOCOMO induced a phase change in the competitive landscape, breaking away from the conventional competition focused on customer acquisition to start offering value to customers based on the length of their use of service.
• Going forward, to accommodate the diversifying needs of customers, we will undertake initiatives for “co-creation”, creating new added value in collaboration with a wide range of external partners.
• Through co-creation with partners, we will aim to generate new services and
businesses, bring more abundance to our lives, and contribute to revitalizing industries and solving various social issues.
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Initiatives for Delivery of Medium-Term Targets
●iPhone release
●”docomo Hikari”
●New billing plan
●Expand service domains by adding home offerings
●Accelerate “dmarket” initiatives
Early recovery of
telecommunications business
Roll-out by DOCOMO Co-creation with partners
Recover competitiveness
Reinforce competitiveness
●Roll-out of “+d”
Value generation through
“co-creation”
●Co-creation of social values
Medium-Term Targets
Solid steps toward delivery of Medium-Term Targets
New initiatives toward delivery of Medium-Term Targets
Telecommunications business
Smart Life domain
●Promote subscription to new billing plan and “docomo Hikari”
●Encourage migration to larger data plans
●More efficient use of CAPEX
●Ongoing cost efficiency improvement
●NW speed enhancement (LTE-Advanced)
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Transformation into a “Value Co-Creation Company” Through Collaboration
●”+d”
●Regional revitalization
●2020
●Loyalty point/iD linkage
●IoT
●Solution of social issues
●Point distribution ●Point card
●dmarket ●dmenu
●DCMX/iD ● Home domain ●docomo Hikari
●5G ●LTE-Advanced ●LTE ●New billing plan ●Smartphone ●iPhone
Value co-creation company
Value creation company
Smart life partner
Integrated services provider
Mobile communications
operator
Evolution of offerings
Expansion of added value
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Generating Value Through “Co-Creation” Social value
“+d”
・ IoT ・ Solution of social issues ・ Regional revitalization ・ 2020
Co-creation of social value
Co-creation
DOCOMO
Business asset
Partner
Business asset
New value creation in collaboration with partners
Value creation
DOCOMO Partner
Value creation
Co-creation
DOCOMO Partner
Value creation
Co-creation
DOCOMO Partner
Value creation
Co-creation
Roll-out of “ ”
Global Business
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NTT DOCOMO Brasil (São Paulo)
NTT DOCOMO Asia (Singapore)
NTT DOCOMO China (Shanghai)
Europe Representative Office (London)
DOCOMO Innovations (Palo Alto)
NTT DOCOMO USA (New York)
Philippines Branch (Manila)
DOCOMO Beijing Communications Laboratories (Beijing)
Overseas Offices
DOCOMO Communications Laboratories Europe(Munich)
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DOCOMO Digital (London)
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Global Investments ■Mobile Operators
S. Korea
KT Corporation (5.8%)
■Platform Business/ Other Businesses
Philippines
PLDT Inc. (8.6%)
( ): % of voting shares *
Hutchison Telephone Company Limited
(24.1%)
Hong Kong/Macau
Taiwan
Far Eastone Tele-communications Co., Ltd.
(4.7%)
Guam/Mariana
DOCOMO PACIFIC, INC. (100.0%)
Bangladesh
Robi Axiata Limited (6.4%)
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VMG Media Joint Stock Company
(24.5%)
Vietnam
Mobile Innovation Co., Ltd.
(72.6%)
Thailand
Evernote Corporation
United States
RSUPPORT Co.,Ltd. (15.7%)
S. Korea
PacketVideo Corporation (81.8%)
United States
DOCOMO Digital Limited (100.0%)
United Kingdom
Mobile Alliance Partners
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Alliance partner Investee
KT (Korea)
FET (Taiwan)
PLDT (Philippines)
China Mobile (China)
Indosat (Indonesia) StarHub (Singapore)
VNPT (Vietnam)
True (Thailand)
HTCL (Hong Kong)
CONEXUS (DOCOMO + 8 operators)
SCFA (DOCOMO + 2 operators)
• One of the largest carrier alliances in
Asia with 9 participating companies • Business collaboration primarily in
the fields of international roaming and enterprise services
Conexus
• Business cooperation committee
with China Mobile (China) and KT (Korea)
• Cooperation in the areas of international roaming, network technologies, etc.
SCFA*
*Strategic Cooperation Framework Agreement
International Roaming Services
Provision of a new service to foreign travelers in Japan in collaboration with overseas carriers and partner shops in Japan
No. of outbound roaming service areas
Voice / SMS Data
No. of countries/regions 229 218
3G 171 172
LTE 7 (VoLTE) 78
※As of June 30, 2017
Outbound Roaming Inbound Roaming
Expansion of int’l roaming areas incl. LTE / VoLTE roaming
Providing coupons to travelers in Japan
Send coupons when attached to DOCOMO NW
Shopping with coupons
etc.
Travelers in Japan
Partner Shops
DOCOMO
Laox (tax free shop)
shopping malls
drug stores 27
The new of today, the norm of tomorrow
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