Download - NS | NMGM 5010 | Final Presentation - TMODA
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
TAXI MEDALLION OWNER-DRIVER ASSOCIATIONADAPTING TO A RAPIDLY CHANGING INDUSTRY.
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 2
PROBLEM STATEMENT
• Issue: Taxi Drivers and Owners must adapt to the rise of ride hailing services.
• Key Stakeholders: Taxi Drivers, Owners, and Customers.
• Environment: Increased competition from ride-hailing services such as Uber and Lyft.
• Challenges: Decreasing market share, outdated regulation, and value of taxi medallion decreasing.
TAXI MEDALLION OWNER-DRIVER ASSOCIATION
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 3
SUMMARY
• The rise of ride-hailing, application based, services are disrupting the established taxicab industry globally.
• In New York City, the New York City Taxi and Limousine Commission (“TLC”) regulates over 50,000 vehicles and 100,000 drivers.
• There are currently 6,000 independent medallion owners.• Came together to form the Taxi Medallion Owner-Driver Association
(“TMODA”).
TAXI MEDALLION OWNER-DRIVER ASSOCIATION
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 4
TAXI MEDALLION OWNER-DRIVER ASSOCIATIONADAPTING TO A RAPIDLY CHANGING INDUSTRY.
ANALYSISSTRUCTURE
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 5
STRUCTURE
1. Formation of the TMODA.• Elimination of surge pricing. • Universal TLC license. • Fines for illegal street pickups.
2. Environmental shifts and technological advances.
OVERVIEW
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 6
TAXI MEDALLION OWNER-DRIVER ASSOCIATIONADAPTING TO A RAPIDLY CHANGING INDUSTRY.
ANALYSISCULTURE
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 7
CULTURE
1. Community and relationships2. Symbols as culture3. Faith and Meaning
OVERVIEW
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 8
TAXI MEDALLION OWNER-DRIVER ASSOCIATIONADAPTING TO A RAPIDLY CHANGING INDUSTRY.
ANALYSISHUMAN RESOURCES
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 9
HUMAN RESOURCES
1. Human Resource Needs vs. Human Needs• Insurance Benefits • NY States of Appeals• Protesting and lobbying
2. Uber Drivers3. Problem
• Maslow’s Hierarchy Needs: Safety and Security • Misalignment of Organization and Human Needs
OVERVIEW
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 10
TAXI MEDALLION OWNER-DRIVER ASSOCIATIONADAPTING TO A RAPIDLY CHANGING INDUSTRY.
ANALYSISPOLITICS
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 11
POLITICS
POLITICS AND POWER
Political Arena and Political Agents
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 12
TAXI MEDALLION OWNER-DRIVER ASSOCIATIONADAPTING TO A RAPIDLY CHANGING INDUSTRY.
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 13
TAXI MEDALLION OWNER-DRIVER ASSOCIATIONADAPTING TO A RAPIDLY CHANGING INDUSTRY.
SYSTEM MAP&
FINAL RECOMMENDATIONS
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Team Case AnalysisNMGM 5010 - Brunell, Echeverri, Holder, Jorgensen, Lewis, MoralesNovember 30, 2016
Slide 14
SYSTEM MAP & RECOMMENDATIONS
RECOMMENDATIONS1. Revise Medallion
System to apply to Mobile Application Providers and Drivers.
2. Avoid lawsuits and negotiate directly with TLC.
3. Capitalize on symbolism through media campaign.
4. Further support and integrate with Yellow Cab based mobile application providers.