Download - Nordstrom powerpoint
By: Kaylee Koepfer
“Fashion changes. Shopping changes. Our commitment to happy customers
doesn’t.”-Nordstrom
What Does Nordstrom Have To Offer?
• High fashion clothing, shoes, and accessories for women, men and children at any price.
• Mobile Shopping.
• Credit Card service through Nordstrom & Visa.
• Amazing reward bonus’ aka “Nordstrom Note.”
• Free shipping both ways.
• Amazing Retail Partnerships
Where can you find Nordstrom?
• 36 different states.
• 117 full-line stores.
• 148 Nordstrom Rack stores.
• Over a 100 year company.
Target Audience?
• Anyone in their 20’s.
• But also anyone who enjoys fashion.
Marketing & Budgeting• Set Budget of 4 million.
• Majority: Mailings, card handouts in stores, Facebook Ad’s, Nordstrom app for card users.
• Money is going towards 2 things:
• Promotion of store.
• Promotion of Nordstrom Card.
Instagram:• 390,118 followers.
• Promote new, popular, exciting items.
• Simple pictures of products.
• Show what makes us a high fashion store at good prices.
Twitter:• Promote sales and
promotions.
• Contest for retweets.
• Use the hashtag power in every tweet.
• 421k followers.
• 2,631,370 likes
• Promote Nordstrom Card.
• Info Pages on Nordstrom card.
• Link to Twitter and Instagram.
Google AdWords• “Nordstrom”
• “Shopping”
• “Nordstrom Card”
• “Nordstrom Note”
• “High Fashion”
Follow and Shop at Nordstroms!
• http://shop.nordstrom.com
• https://www.facebook.com/Nordstrom
• https://twitter.com/Nordstrom
• http://instagram.com/nordstrom