Download - Non profit leadership assignment - final
The Initial Purpose
Collecting funds for local charities
Coordinating relief services
Counseling and referring clients to cooperating agencies
Making emergency assistance grants in non-referable cases
Throughout the Years
Partnered with reputable agencies
National Football League (NFL) in 1973
Increased public awareness of social service issues facing the country
Partnerships and Affiliations
United States Postal Service
The Atlanta Committee for the Olympic Games
Bank of America
Bill and Melinda Gates
China Charity Foundation
CNN & CNN International
And more
Economic Collapse
2008 Economic Recession
Difficult times for average Americans
Charitable institutions felt impact
Decrease in donations
Decrease in membership and volunteers
Their Challenges
They depend on us
Our time, money, and heart
They cannot “give” anything in return (except a tax deduction)
They need to:
Increase membership and donations
My Plan of Action
Utilize leadership skills to
Rebuild membership levels
Increase support and donations
Get the word out!
Leadership Skills
Utilize skills learned in MGMT 321
Know-how
Determination
Hone my skills and apply them
Apply the Know-How
Current Aspects of Help
Weekly donations
Charity Events
Awareness Events
Room for Improvement
Get everyone involved!
The Problems
“What’s in it for me?”
People wanted to know what they would get out of donating
Under the impression it was wasteful
Motivation
Explain the programs that the United Way sponsors and created
Gifts of the Season
Stuff the Bus
Free Tax Preparation
Educating the Uninformed
Where does my donation go?
How does it help me and my community?
Who are we helping?
Free Tax Preparation Helps Everyone!
Many cannot afford to have taxes professionally prepared
Losing out on monetary returns
Could put money back into local community
Results
100 % support!
All members of staff in the community got on board with the program
Some agreed to participate in upcoming events (Stuff the Bus in August)
Strategies
Education
The best way to get more participation
Distributed flyers, Emails, etc.
Interaction
Used oral interaction to address questions, concerns, and ideas with potential volunteers/donations
Suggestions
More aggressive, less passive campaigning
Do not rely on candidate’s initiative- take the initiative!
Engage with candidates; address their concerns
Get the word out
Hand out more flyers targeting every “market”
Current advertising is very general
Modify different ads for different groups