Download - Nokia Rangers
Nokia Rangers – Empowering your Fan base Objective:
- Facilitate direct engagement with Nokia fans on forums- Empower vocal Nokia fans through providing support and
access to individuals within the Nokia organisation
Strategic Approach:- A listening period was carried out to determine the most
vocal and positive Nokia fans on the forums - Seeded Nokia Rangers with the new Nokia N8 to generate
conversations on the forums about the device and excite other community members
- Rangers were provided with direct access to Nokia executives and product managers
- It was communicated to the Nokia Rangers they were not expected to evangelise Nokia event as a Ranger, to make their voice more credible
Results:- Buzz and conversations about the brand increased drastically,
while the sentiment of the posts on the forums also became more positive
- Nokia was perceived as being more open to feedback, and was praised by many forum members
June/Jul Oct/Nov Dec/Jan0
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Buzz Analysis and Comparison
HWZ - Mobile Com-munication TechologyHWZ - Nokia Users GroupHWZ - Nokia N SeriesHWZ - Nokia E Series
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Nokia Rangers - Results
June/Jul Oct/Nov Dec/Jan0
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Buzz Analysis and Comparison
HWZ - Mobile Communi-cation TechologyHWZ - Nokia Users GroupHWZ - Nokia N SeriesHWZ - Nokia E Series
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June/Jul Oct/Nov Dec/Jan0
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Sentiment Analysis and Comparison
HWZ - Mobile Communication TechologyHWZ - Nokia Users GroupHWZ - Nokia E SeriesHWZ - Nokia N Series
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