Download - No More Fluffy Marketing
Transcript
NO MOREFLUFFYMARKETING
WHERE THE PUCK IS GOING:
www.TrackMaven.com
MARKETING IS TRANSITIONING FROM A SOFT SKILL TO A HARD SKILL
Marketer of 2011
Transition from Analog to Digital
5%5%
90%
Mediocre GreatBad
THOUGHT DIGITAL MEANT
WHAT DIGITAL ACTUALLY MEANT:
Marketer of 2014
Data & ROI Driven
SHOW METHE NUMBERS
IT’S ALL ABOUT TOOLS
AUTOMATION &
ANALYTICS
HOW IS MARKETINGDRIVING REVENUE?
Answering the question:
MARKETING AUTOMATION
& more
Power and track the lifecycle of marketing from first contact to sale.
MARKETING AUTOMATION
AUTOMATED CAMPAIGNS HAVE A
200% HIGHERCONVERSION RATE
Source: Eloqua
MARKETING IS NO LONGER FLUFF.
IT’S DATA DRIVEN FLUFF
LEARN THE SYSTEMS
PROFIT.