Download - NMDL: Product red By: Lisa Stewart
Lisa StewartMarch 30, 2011
New Social Media Drivers License Course
July 1, 2012RED DAY
Contest
Tell US….
Promoting Video Contest
The contest winner with the best video will
be posted on the homepage of Starbucks,
Apple, American Express, Dell, Windows, and
Gap for the month of July.
Red logos on July 1, 2011 for each website
Time Line: 2011
• August: Social Media Campaign for Product Red Awareness• September: Introduce Red Day/ Red Bands • October: Introduce Youtube Contest
2012 • January: Second push for video contest • Month of July: Video on Web sites• July 1, 2012: Product Red Day this includes
“Red sites”, Video Contest, Product Launches • August: Evaluation
Budget:• 2 Full Time Social Media Experts $60,000 • Advertising: $100,000 (Online banner ads
on Comcast, Google, and Facebok)• Red Bands- Each Company will sell for a
minimum of $1 dollar- $10,000• Website to raise awareness about Product
Red and campaign- $20,000
Total = $190,000
Asking each company for $20,000 each. Apple, Starbucks, American Express, Gap, and Dell.
