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Social media best practicesNAFDMA 2014
Colleen NewvineNewvine Growing
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Our agenda
Tips and tricks for Facebook and Twitter An overview of LinkedIn, YouTube,
Pinterest, Instagram, Foursquare, Google+ and Tumblr
Broad suggestions that work regardless of platform
Ideas from fellow NAFDMA members Your suggestions and questions
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#NAFDMA@NewvineGrowing
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First, what do you say?Consider your audience:
o What information do they need?o What information do they want?o What’s the specific next step you want
them to take?o What’s in it for them?
#NAFDMA@NewvineGrowing
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Like a newsletter, but better
#NAFDMA@NewvineGrowing
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Getting started on Facebook
Five basics for marketing on Facebook: Set up a business page
#NAFDMA@NewvineGrowing
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Getting started on Facebook
#NAFDMA@NewvineGrowing
Five basics for marketing on Facebook: Fill in your “about” section Manage your page settings
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Getting started on Facebook
#NAFDMA@NewvineGrowing
Five basics for marketing on Facebook: Post a mix of content
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Getting started on Facebook
#NAFDMA@NewvineGrowing
Five basics for marketing on Facebook: Check your results
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Getting better on Facebook
Five advanced tips for Facebook: You can schedule posts ahead of time
#NAFDMA@NewvineGrowing
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Getting better on Facebook
Five advanced tips for Facebook: Tag other users and businesses
#NAFDMA@NewvineGrowing
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Getting better on Facebook
Five advanced tips for Facebook: Reposition photos
#NAFDMA@NewvineGrowing
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Getting better on Facebook
Five advanced tips for Facebook: Highlight important posts
#NAFDMA@NewvineGrowing
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Getting better on Facebook
Five advanced tips for Facebook: Integrate apps
#NAFDMA@NewvineGrowing
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Getting started on TwitterFive basics for marketing on Twitter : Set up your account
#NAFDMA@NewvineGrowing
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Getting started on TwitterFive basics for marketing on Twitter : Add photos and a description
#NAFDMA@NewvineGrowing
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Getting started on Twitter
#NAFDMA@NewvineGrowing
Five basics for marketing on Twitter : Set up saved searches
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Getting started on Twitter
#NAFDMA@NewvineGrowing
Five basics for marketing on Twitter : Follow people
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Start by following NAFDMA
#NAFDMA@NewvineGrowing
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Getting started on Twitter
#NAFDMA@NewvineGrowing
Five basics for marketing on Twitter : Talk to people
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Getting better on TwitterFive tips for marketing on Twitter as you get more established: Use hashtags but don’t overdo it Tweet regularly Tweet content more than once Retweet and respond to people who
mention you Ask people questions
#NAFDMA@NewvineGrowing
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Photos win Facebook
Photos get the most likes and shares, and do well with comments
#NAFDMA@NewvineGrowing
Likes
Comments
Shares
Photos
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Time of day matters
Late afternoon into night is most active for shares and likes
#NAFDMA@NewvineGrowing
Likes
Shares
6-8 p.m.
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Weekend use spikes
Note the spikes in likes on the weekend – and the dip on Thursdays
#NAFDMA@NewvineGrowing
Likes
Weekends
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Same is true on Twitter
Click through rates are higher later in the week and later in the day
#NAFDMA@NewvineGrowing
Clicks
Thursday, Saturday, Sunday
Clicks
4 a.m. 2 p.m.
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How you say it matters
The length of your tweet and where you put a link affect engagement
#NAFDMA@NewvineGrowing
Clicks
Clicks
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Calls to action work
When you ask for a retweet, people are more likely to retweet
#NAFDMA@NewvineGrowing
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Top 10 social media sites
#NAFDMA@NewvineGrowing
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Pinterest – virtual scrapbooking
#NAFDMA@NewvineGrowing
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Instagram – mobile photos
#NAFDMA@NewvineGrowing
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YouTube – video sharing
#NAFDMA@NewvineGrowing
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LinkedIn – business networking
#NAFDMA@NewvineGrowing
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Foursquare – location x3
#NAFDMA@NewvineGrowing
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Google+ - tied in to search
#NAFDMA@NewvineGrowing
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Tumblr – blog and reblog
#NAFDMA@NewvineGrowing
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Regardless of what toolImprove your engagement on any platform: Focus on what your audience wants and
needs Have a two-way conversation Share photos, graphics and videos Use descriptive words and hashtags Include a call to action You don’t have to do it all
#NAFDMA@NewvineGrowing
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Be responsive
Social media users expect responsiveness: Reply promptly whether it’s positive or
negative Use saved searches to find mentions Set notifications so you don’t miss
mentions Answer complaints but don’t be
defensive Respond publicly, discuss privately
#NAFDMA@NewvineGrowing
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How can I do all of this?
Social media does take time: Schedule it into your day Break it up into bite-sized pieces Use your available time Make tools work for you You don’t have to do it all
#NAFDMA@NewvineGrowing
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Ideas for engagement
#NAFDMA@NewvineGrowing
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Ideas for engagement
#NAFDMA@NewvineGrowing
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Ideas for engagement
#NAFDMA@NewvineGrowing
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Ideas for engagement
#NAFDMA@NewvineGrowing
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Take this talk home
#NAFDMA@NewvineGrowing
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Newvine GrowingMarketing strategy and tactics for farmers, farmers markets and farm-to-table restaurantshttp://[email protected]
#NAFDMA@NewvineGrowing