Download - News of the week 7.3.13 abp ananda
Quick Snapshot
Wk 9 -2013
MCCS
ABP ANANDAPeriod – Wk 9’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bengali News genre # 2 genre
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
38
9
41
% Genre Sh.
Source : TAM Period : Wk 9 2013
Vs. last week Bangla Movies & Music showing increase of 17% & 12% respectively
Bengali news genre showing a growth of almost 29% Vs. last
year
0.0
2.0
4.0
6.0
8.0
10.0
12.0
7.7
9.9
% Genre Share
Wk 2-9'12 Wk 2-9'13
Source : TAM Period : Wk 2-9 Year : 2012 & 2013
Vs. last year the time spent on the genre has increased
ABP Ananda: Undisputed leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
29%
23%
20%
14% 13%
% Mkt. Share
% Mkt. Share
Source : TAM Period : Wk 2 – 9’2013
ABP Ananda leading in reach
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
6 5 5 4
2
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
5 5 4 4
2
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 2-9 2013
ABP Ananda leading in all TAM reported markets
% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 18 38 40 23 23 23ABP Ananda 25 38 36 28 28 28Kolkata TV 24 12 8 21 21 21News Time Bangla 16 11 15 15 15 15RPLUS 17 1 2 13 13 13
Source : TAM Period : Wk 2-9 2013
Kolkata TV showing jump in News bulletin & film based shows.
Kolkata TV scored on News Bulletin ,cartoons animations,News headlines & Film based magazines
News Time Bangla with Sports Magazines .
ABP Ananda scoring high on
interviews/Portraits/ Discussions/Talk
shows/Chat shows
Source : TAM Period : Wk 9’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre24
GHANTAABP
AnandaKolkata
TV
News Time
Bangla RPLUSGrand Total
News Bulletin 20% 19% (22%) 21% 19% 180Interviews/Portraits/Discussions 16% (43%) 9% 19% 14% 34Cartoons/Animation 0% 3% (49%) 48% 0% 32News Headlines 1% 0% (99%) 0% 0% 18Sports Magazines 16% 18% 17% (35%) 14% 13Reviews/Reports (45%) 13% 14% 1% 27% 8Film Based Magazines 0% 12% (45%) 43% 0% 8Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 6Live Telecast/Sports 0% 0% 0% (95%) 5% 6
Thank You