Download - New York Times VR - Claudia Articek
![Page 1: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/1.jpg)
New York Times VR
Claudia Articek 10/24/2016
![Page 2: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/2.jpg)
NYT’s Revenue drops
Source: https://www.statista.com/statistics/192907/advertising-revenue-of-the-new-york-times-company-since-2006/And https://www.statista.com/statistics/192848/revenue-of-the-new-york-times-company-since-2006/
2
![Page 3: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/3.jpg)
VR Revenue will increase
Source: https://www.statista.com/statistics/426276/virtual-realiy-revenue-forecast-worldwide/
3
![Page 4: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/4.jpg)
History
September 18, 1851First New York Times was published
4
164 years and 117 Pulitzer Prizes later
November 5, 2015NYT launches NYT VR
![Page 5: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/5.jpg)
What is NYT VR?
“ See for yourself! Put yourself at the center of our stories in an immersive virtual-reality experience.”
5
![Page 6: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/6.jpg)
What is NYT VR?
● Storytelling in VR● App available IOs and Android● For free● Sponsored by IBM
6
![Page 7: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/7.jpg)
App Content
7
Big Stories VR films Transportive Content
![Page 8: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/8.jpg)
8
![Page 9: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/9.jpg)
9
![Page 10: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/10.jpg)
10
![Page 11: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/11.jpg)
11
![Page 13: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/13.jpg)
Assessment of Experience
Technical
● In early videos the font is elliptic● Calibrating problems -> dizzy feeling ● Professionell stitching
Aesthetic
● Simple to use● Interesting stories● Short videos
13
![Page 14: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/14.jpg)
Overview of Team
New York Times Magazine editor in chief Jake Silverstein:
“The company’s VR team “operates like a startup inside the New York Times”
14
![Page 15: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/15.jpg)
Competition and Money
● Other news organizations will join (USA TODAY, ABC News…)
● They want to diss banner ads● Branded videos shall bring money
15
![Page 16: New York Times VR - Claudia Articek](https://reader034.vdocuments.mx/reader034/viewer/2022042908/58f1123e1a28ab68108b45a9/html5/thumbnails/16.jpg)
Thank you!
16