Download - “New volleybal concepts, made in Holland”
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“New volleybal concepts, made in Holland”
Information presentationBy Wilco NijlandProductmanager
Dutch Volleyball Federation (NeVoBo)
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Volleyball in Holland
• 16.000.000 inhabitants in Holland
• 600.000 people playing volleyball every week• 130.000 people playing volleyball by NeVoBo
• 26.000 6 – 12 year-olds• 23.000 12 – 18 year-olds
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Dutch Volleyball Federation
• 9 offices– 1 headquarter 42 employees– 8 regional offices 35 employees– al lot of volunteers
• Dutch Volleyball Federation = NeVoBo
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Youth products
• Circulation- and Mini Volleyball (CMV)– 6-12 year-olds– practical demonstration
• Ultimate Volley Xperience (UVX)– 14-18 year-olds– lecture presentation
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DVD
For an impression we will watch the:
Promo DVD, first UVX-event June 9, 2006
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UVX History
Problem: less members 14-18 year-olds
Nov 2004: exploration by students
Jan 2005: first results
Oct 2005: start with project team “Teenspirit”
June 2006: first UVX-event city of Groningen
June 2007: completed UVX-tour (10 events)
June 2007: UVX starts in 5 other towns
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Ultimate Volley Xperience
• Last developed product NeVoBo• NeVoBo only federation in Holland
with such an innovative concept• Thinking of youth is important• Development of new life-style and
community• Sport and internet together in one concept• “I’m just chilling-out with my friends”
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What is UVX?
• Volleyball events on special locations
• For 14 – 18 year-olds
• Every 6 weeks an UVX-event
• Spectaculair side-events
• New sport trends
• Website www.uvx.nl
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Goals
• Improving the image of volleyball in Holland• Extra motivation for the NeVoBo-members• Quitting NeVoBo-members can be catched up in
UVX• Allowing non-athletes to sport
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Locations UVX (1)
• Old buildings:
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Locations UVX (2)
• Market squares:
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Locations UVX (3)
• Roofs:
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Locations UVX (4)
• Indoor speed skating hall:
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Side-events
For example
• DJ’s
• Bossaball
• Loungecorners
• Beachparty
• BBQ
• New sport trends
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Competitors UVX
• Everybody between 14 - 18 year
• Members NeVoBo
• Non members NeVoBo
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WWW.UVX.NL
• Information about the UVX-events
• Personal webpages
• Photo’s en video's
• Chatbox
• Discussion boards
• Games
• It’s all about community!
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Members and visitors
• 1300 UVX-members on www.uvx.nl• 2009: 35.000 UVX-members
• Daily average 400 visits www.uvx.nl• 2009: daily 3000 visits
• Reaching 5000 youth people• 2009: reaching 40.000 youth people
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DVD
For an impression we will watch the:
Promo DVD, fourth UVX-event Oct 13, 2006
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UVX
• UVX-tour– 10 events in a year in 1 city– 5 big events and 5 small events
• UV-Xclusivesingle events for: – schools– volleyball clubs
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UVX-tour
• At least 5 big events – unique locations– min. 400 competitors– more side-events / budget
• 5 small events– standard locations– 100 – 200 competitors– standard small side-events
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UVX at school
• Each tour starts with an UVX school tour • UVX event on a Friday night at school
• Cooperate with physical educators• UVX Volleyball introducing into their school
programme (practice for the event)
• Volleyball is getting popular• 90% of competitors will be coming back
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Results
• 1300 UVX-members in the city of Groningen • Totaly 1700 competitors• 40% boys, 60% girls• 25% of youth at the middle school in Groningen
knows UVX• 67% members NeVoBo, 33% non-members• 77% sportathletes, 23% non-sportathletes• Till June 63.000 unique visitors www.uvx.nl• 400 visits per day
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UVX for the new generation, with new demands