Download - New Venture Opportunity
NEW VENTURE OPPORTUNITY
"Let him that would move the world, first move himself”
SocratesIan Hardcastle - Zhang Guo – Daniel Caballeros –
Nicole Camacho – Kimberly Cafarelli
Recognizing Opportunity: The Key factors that turn a novel Idea into a booming business
Good Opportunities address important market needs.
Any Big Problem is a Big Opportunity: No Problem, no solution, no company.
Find a “Long wave”, immutable trend that will last .
Important to match capabilities and interests
Mobilize Resources
Emerging Markets Innovations in Energy
Information Technology
Bio-Engineering
Successful New Ventures
Venture Capitalists Standpoint
Financing a New Venture
New Venture Risk Not all risk can be removable
Entrepreneurs are people that are willing to take risk
Focus on managing risk instead of taking risk
Two types of risk in a new venture: The risk of the uncertainty surrounding
the business The Market Risk Operational Model Risk Financial Model Risk
The risk of what is at stake if the business fail Opportunity Risk Financial Risk
Two Types of Risk External
Risk The risk
surrounding the business
Internal Risk The risk inside
the business
External Risk The Market risk
A large enough market to support the business Whether the market is growing What trend exist in the industry How competition is structure Distribution of products/services
Operational Model Risk A business’s internal operation to deliver goods and services
to customers effectively Financial Model Risk
The “number” issue that determines if a business can work or not
Internal Risk Opportunity Risk
A risk that comes if the business fails and it allows you to do something else with your time and money
Financial Risk The tangible value that you and the investor
lose if the business fails
Marketing a New Venture Strategic Planning Rely on subjective
assumptions & qualitative marketing research Interview potential
clients & relevant business partners
Information to be collected in order to decrease level of “uncertainty” Macro environment Competitive trends Consumer
behavior trend Partial SWOT
Marketing To-Do’s Business Model
Branding
Business Website or Webpage
Communication
Public Relations
Business Model Mission statement
Target audiences
Branding Develop a logo or
company name
Business Websites “About us”
section highlighting the business’s mission statement
Keywords for search optimization
Communication Send emails or
letters to clients, influential third-parties, or customers
Public Relations Social Media
Strategy
Managing a Ventures Growth