29 September 29th -> October 1st 2017
Saturday September 30th
ALL NIGHT “SAKE PARTY”
September
30 1September October
2017
THE “JAPANESE DRINKING” EVENT
29
September 29th -> October 1st 2017
30 1September September October
[MILANO SAKE FESTIVAL 2017] CELEBRATING JAPANESE DRINKING CULTURE
Milano Sake Festival 2017 is at its 4th edition and it’s a Festival to
celebrate japanese drinking culture: from Sake to Shochu from
Ochoko to Omotenashi, from Japanese Whisky to Japanese Beer!
Everyone is welcome, as long as you come with the Kanpai spirit.
http://sakuramagazine.com/etimologia-kanji-alle-origini-dei-kanji-parte-4/
The japanese ideogram “Nomu” (Transl.: “to drink”) and its roots.
飲Milano Sake Festival 2016 edition: over 1.000 visitors in 2 days.
[MILANO SAKE FESTIVAL 2017] FRIDAY: “SAKE DINNERS & APERITIFS”
On friday september 29th Milano restaurants will organise
“sake theme dinners” who will be promoted on our
website nd included in the program and through our media
promotion package (only sponsor dinners).
The media promotion package includes: - La Via del Sake facebook fans - La Via del Sake newsletter (3 times) - Special facebook advertising - Special media & business invitation (food & restaurant industry, sake
industry)
The dinner is a perfect occasion to establish or
consolidate relationships with restaurateurs, chef,
sommeliers, media and beverage industry.
Sponsor Sake Dinners will be in the most exclusive restaurants of Milano (japanese and not only). According
to the sponsorship level you will have a certain amount of free seats. You can always buy more. The menu will
be inspired on your sake and only your sake will be served. The special menu will be offered also to visitors of
the restaurant for that night.
We will take care of organization, booking, tables, menu, materials, sake delivery/pick up, promotion etc etc in
agreement with you. Please contact us for a list of restaurants and further details.
September
29Milano
[MILANO SAKE FESTIVAL 2017] SATURDAY: “SAKE FOR THE PEOPLE”
On saturday september 30th from 14:00 hrs to 24:00 hrs people can
come and try many different type of sake in a big space with a
open air terrace. We want to spread sake among cool milanese
people.
Entrance includes a glass (free to take home as omiyage) and 5 coins
(1€ each) to purchase sake. Each exhibitor can sell sake, by the
glass or bottle. You decide the price, you sell at your desk! Sales
will be only in exchange for “sake coins” (no cash or cards
transactions).
The objective is to celebrate sake and spread it among young
people and japan/food lovers. At midnight we will make a
KANPAI for the World Sake Day (Oct 1st)
September
30Cascina
Cuccagna
[MILANO SAKE FESTIVAL 2017] SUNDAY: “SHARING THE CULTURE OF SAKE”
Sunday october 1st will be dedicated to education and private tastings.
Such as:
- Sake Intro class (45’) with tasting - WSET Sake professional class (1 day course) - Sake & Cheese: in partnership with ONAF - Sake & Meat: in partnership with WAGYU Company & Consorzio del Prosciutto di Parma
- Workshop: Aperitivo al Sake with “GEKKEIKAN” SAKE MAESTRO 2016 Gian Nicola Libardi
- Sponsored Tasting / Food matching #1 - Sponsored Tasting / Food matching #2 - Sponsored Tasting / Food matching #3
October
1Cascina
Cuccagna
(Premiamo il talento italiano al servizio del sake) イタリアの唎酒賞
SAKE MAESTRO 2017
The award is meant to acknowledge and award:
• the knowledge and understanding of sake
• proficiency in sake service
• originality and creativity
• local adaptation skills
The objective of the award is to promote sake culture in Europe and to
create a meaningful collaboration between sake producers and the most
talented beverage industry operators.
The award will take place once per year, starting from autumn 2016 and
the winner will travel 5 days in Japan visiting sake breweries and
learning how to make and use sake.
2016 SAKE MAESTRO Jury, Finalist and Winner Gian Nicola Libardi.
SAKE MAESTRO 2017: THE CHALLENGE
“The perfect sake food” - Choose a sake - Create a dish to match - Send us the recipe and a photo - Present it at the finals (if selected) - Fly to Japan for a 5 days sake trainmen (if you win!)
PARTICIPANTS AND PARTNERS
Any food professional (chef, sommelier, buyer, caterer...) living or working in Italy (one of the following is required: italian nationality, italian residence or proof of work in Italy) can take part to the competition. Registrations close on November 15th 2017.
The 3 finalist’s challenge and award ceremony will take place in Milano on december 2017.
A prestigious jury made of international sake experts, chefs and sake industry people will select a shortlist of 3 candidates based on the subscriptions (recipe, pictures, questions, curriculum). The 3 finalists will be invited to prepare their dish.
The jury will nominate 1 winner who will receive:
- a supply of sake from our partners • a winning certificate • a personalised Maekake (japanese traditional apron) • a dedicated page on the “Hall of Fame”
and...
• A TRAINING TRIP OF 5 DAYS IN JAPAN TO MASTER THE ART OF SAKE!!!
Partners 2018
Partnership and budget
[MILANO SAKE FESTIVAL 2017] PARTNERS AND EXHIBITORS OFFER.SAKE DINNERS (Friday september 29th) COST (+ 22% VAT) Free seats Mention on website Mention on
programInvite to LA VIA DEL SAKE Newsletter
Invite to LA VIA DEL SAKE Facebook fans
Facebook ADV Business/Media mailing list
Sponsored Sake dinner €500 + sake 2 (extra seats depending on menu price)
Yes Yes Yes (3) Yes Yes Yes
Sake dinner organised by you. Free NO Yes Yes NO NO NO NO
TABLES (Saturday september 30th) COST Table size Roll up and other posters Ice & towels Possibility to sell (Only “Sake coins”)
Access to storage room
Display food & crafts
Sell crafts
Normal table €300,00 90x90cm NO Yes Yes NO NO NO
“Double” table €500,00 90x180cm Yes (1) Yes Yes NO NO NO
“King” table €1.500,00 90x270cm Yes (2) Yes Yes Yes Yes NO
“Emperor” table €5.000,00 90x450cm Yes (Umlinited) Yes Yes Yes Yes Yes
Tasting and courses (Sunday october 1st) COST Required items Optional items Presence of a spokesperson
Leave a Omiyage Leave a Certificate - -
Sponsor the ochoko (3.000 pezzi) €1.000,00 3.000 ochoko - - Yes NO - -
Sponsor WSET class with your sake €500,00 4/5 different types of sake 3 bottles each
Use of sponsored / traditional vessels
Yes Yes NO - -
Sponsor intro class with your sake €500 + sake 2 different types of sake 3 bottles each Use of sponsored / traditional vessels
Yes Yes Yes - -
Sponsor Sake & Cheese class with your sake €500,00 3 different types of sake 3 bottles each Use of sponsored / traditional vessels
Yes Yes NO - -
Sponsor Sake & Meat class with your sake €500,00 3 different types of sake 3 bottles each Use of sponsored / traditional vessels
Yes Yes NO - -
Sponsored sake tasting €500,00 The sake you want to present Use of sponsored / traditional vessels
Yes Yes Yes - -
PARTNERSHIP LEVEL COST Services Communication Promotion* Ecommerce* Presence at press conference
- -
Partner €2.500,00 Choose from menu LOGO on website, newsletter, press release, program, event site materials
NO NO NO - -
Main partner €7.500,00 Sake dinner with 4 free seats + Emperor table for saturday + 2 class sponsorship on sunday
LOGO in prime position on website, newsletter, press release, program, event site materials
Yes Yes Yes - -
SAKE MAESTRO (DECEMBER 2017) COST Communication Visibility at finals* Use your sake during the finals
Give your name to the award
Visit your “kura” in Japan
Presence at press conference
Partner media coverage
Supporter €1.000,00 Mention on site and press release NO Yes NO NO NO NO
Partner €2.500,00 LOGO on website, newsletter, press release, program, event site materials
Yes (acknoledgement) Yes NO Yes (1 day) Yes Yes (mention)
Title partner €5.000,00 LOGO in prime position on website, newsletter, press release, program, event site materials
Yes with speech and table Yes Yes Yes (2 days) Yes Yes (full article)
*=every partner will be invited, but you will appear on stage only according to partnership level
*=deidcated posting plan and adv for partner presence
*=introduce on La Via del Sake Ecommerce up to 3 products (sake or crafts) with a minimum 12 bottles stock
MILANO SAKE FESTIVAL 2017. ENTRANCE FEE, SAKE COINS & EXCHANGE RATE
Visitors Pay 15€ entrance and receive: 1 free ochoko + 5 coins
1 extra coin = 1€
Exhibitors and partners Bring back 1 coin = 70cents (30% fee is for tax and management)
BOOK YORU TABLE
http://www.milanosakefestival.it
For references, further info and project status please contact:
Mr Marco Massarotto (English, Italian,日本語)
Location and credentials
LOCATION MILANO SAKE FESTIVAL -> “CASCINA CUCCAGNA”
Garden
Hall
Terrace
Chi siamo / Who we are“La Via del Sake” is an NPO cultural association that promotes Japanese
Sake, drinking culture and food culture among italian gourmet
community and people. The association operates through:
- Website http://www.laviadelsake.it and social networks to spread
history and information about sake and japanese food traditions - E-commerce, starting in june 2015, selling first quality, selected
Washoku products
- Events and meetings (“degustazioni”) where people can taste nihonshu
and traditional foods
- Courses and classes (“seminari”) where people learn about sake history,
production, service and japanese food traditions.
- Tours in Japan where selected groups of italian people travel through
Japan discovering all aspects of “Shoku Bunka” through daily gourmet
experiences (Tea Ceremony, Kaiseki, Sake Kura visit...)
Kanpai
La Via del Sake Associazione culturale No Profit
Degustazioni, formazione, viaggi
enogastronomici in GIappone e Italia.
http://www.laviadelsake.it
Twitter: @LaViadelSake