New Pouch For North America
Tom Martin
V.P. New Business Development
T.H.E.M.
Presented by
• The Snapsil Packaging Technology
Disruptive innovation & proven machinery
• Path to market and related synergies
Validated model and suppliers
• Potential market impact now and downstream
Consumers like it
Key Takeaways
Scalable
Page 3
• Snapsil initially introduced in North America several
years ago
• Unique injection-molded formats
• Generated significant “interest”
• Complex supply chain with limitations
• No commercial results
Background Summary
Page 4
• Snapsil management team simplified the business
model and supply chain
• Initiated 3 years of complex, technical due diligence
• Resulted in global agreement with Multivac
• Form/fill/seal on (Multivac) platform with
comprehensive capabilities and global scale
• T.H.E.M. formally entered the venture to coordinate
and assist in the development of the NA market
Current Situation
Commercial Application- Australia
Validating Easy Open or Ease of Use
Premier research facility in this field is Georgia Tech Research Institute (GTRI).
Snapsil has engaged GTRI in early stages of development and passed the
criteria set out for “approved ease of opening” qualifications.
This leads onto endorsement from other professional associations such as “The
Arthritis Foundation” which require a GTRI “pass”. Each new product would
require individual certification.
Consumer Need
Why?
Aging population, reduced mobility or just
giving a better customer product satisfaction
Packaging sounds contribute to the overall product experience.
Packages with auditory cues around opening and closing are a reassuring indicator of freshness.
Portion Control Premeasured packs provide portion
control and single serving solutions
Auditory Cues The snapping sound cues that the product
is opening for the first and only time
Freshness Single use can provide sterile
and fresh dosed products
You can feel the innovation.
I can really see this working for
powders like Crystal Light or in
hospitals for really sterile things.
– Ann Arbor
Snapsil Key Attributes
Auditory Packaging Cues
Tubes
6mL - 40mL
Squeeze
6mL - 40mL
Dispense
6mL - 40mL
Crush
10mL - 50mL
Single Bottle
50mL - 250mL
4 Pack Bottle
25mL -100 mL
Core Packaging Formats
Page 9
Target Range
Metal Cans/Shots Hotel Amenities
Yogurt Condiments
Personal Care
Page 10
Target Range
Gum Nutritional
Dressing
Water Enhancers Beverage Enhancers Pet Treats
Snapsil Focus Segments
Market Focus
Segment
BEVERAGES • Coffee
• Additives
• Water
• Fruit
FOOD LIQUID • Sauces
• Dressings
• Cooking
Sauces
FOOD DRY • Spices
• Baby Formula
DAIRY • Cheese
• Yogurt
CONFECTIONARY • Gum
INDUSTRIAL • Refill
®
Toothbrush Concept Syringe Concept
Custom Snapsil design applications can be developed for customers
on a design fee basis for high value projects
Refill Concept
Snapsil Custom Designs ®
• Supporting 7 core patents in multiple territories
• Expanding IP portfolio
• Progressing in core technical and
commercial territories
• Summary – USA, Europe, Japan, China,
India, Australia/New Zealand, Brazil, Korea
• Latest update – Patent 6 – “P4 Snapsule
allowance in the US” – March 2013
IP Updates
• Consumers noted that Snapsil products are best used for powders and liquids
– Future market segment opportunities beyond food include medicine,
single use durable and industrial use
• Opportunities for improving Snapsil included added a reseal function, having a fully clear
package, added firmness and increased squeezability
Likes
Packaging Deep Dive: Snapsil ®
• Single use
• Easy to open
• Fun/interactive
• Active “snapping”
Snapsil Consumer Response
Video Excerpts
1 minute 55 seconds
Optimize and simplify Snapsil
‘path to market’
Disruptive technology/not
supply chain
Work with Multivac to support
development
Conduct trials including for
consumption
T.H.E.M. Role in Snapsil Launch
FDA-Registered
Contract Packaging
Very similar to Sanko stick pack role
and Zipbox®
Multivac Technical Partnership
• Technical introduction in December 2010
• Initial testing completed in Australia with Multivac using gas flush lidding system
with premade shell units and coffee products
• 2x multiple test cavities located at Multivac Wolfertschenden Test Application Centre
• 15 different base web formulation and structures tested across application machines
• 7 product shelf life production test runs completed
• Multiple tool and product refinements determined with testing program
Manufacturing Production Technology
Thermoformed Shells
• The break function is created by stress concentrations and material properties
• The break zone is a full thickness section of the wall which ruptures when stressed and folded
Advantages
• Can be premade as base shells or produced with Inline Form Fill Seal Systems
• Barrier level of package is not effected by the snap feature
• Can be made permeable though to ultra high barrier
• Clear options are available
• Low cost
• Gas Flush MAP processes possible
on FFS systems
• Materials development process is ongoing –
new materials and structures
Manufacturing techniques for Base Shells
Entry Level System – R245
High Performance Thermo-former.
Modular design
Durable stainless steel construction
Patented hygienic chain guide design
Industry-leading hygienic design
Full wash-down (IP 65)
CIP compatible
Comprehensive safety systems
Open architecture IPC control system
Touch screen control panel
Production data acquisition and storage
Cut-off length up to 640mm
State-of-the-art lifting system
Unlimited flexibility in use of materials,
cutting systems and formats
Maximum flexibility in defining product loading area
Easily accessible machine frame
Nominal machine width: 320, 355, 420, 459, 560mm
Special machine, nominal width: From 220mm to 560mm in intervals of
5mm possible
Maximum cut-off lengths: Die, with preheating: up to 400mm
Die, without preheating: up to 640mm
Machine lengths: 5500mm - 13500mm
Maximum forming depth: Maximum 150mm, depending on equipment
Multivac Technology
100 ways to skin a cat
Standardization – Key to supply efficiency. Customization is possible.
“WE CAN DO ANYTHING – IT’S JUST A MATTER OF COST!”
Multivac Technical Sales Manager
Machine widths - 420mm is the common frame size
Index length – Tooling length- set on the system (vacuum forming assembly, vacuum/gas flush chamber – distance between the two)
Forming – Preheating (upper and lower is required for Snapsil forming) – single station not suitable
Plug assist – Required for most formats
Filling – Open format area – static or fill during index
Indexing – Full servo speed control and profiling
Print registration – Film stretching system- all printed to webs are printed with a +0 - #mm repeat to allow for this
– Heavier film require heavy duty registration systems
– Base web print registration possible (pre-distortion print and or low draw depth)
Sealing – Long slow seal cycle – high pressure silicon support platens
Vacuum Gas Flush – Standard feature
Dual Forming Dual Sealing Systems – Tandem machines
Cutting Options-
Long cutting – Generally pressure knives - straight/ perforation / strip cutting (vacuum scrap removal or mechanical winding)
Cross cut – Crush knife (star corners), servo profile cutters (static or servo carriage), shape cutting (punch and die)
Laser cutting – No longer offered
Multivac Technology Basics Summary
Additional
• Web printers – date coders
• Rapid tool change draws
• Labellers
• Custom software
• Jumbo unwinds
• Robot loaders
• Robot unloaders
• Top web formers
• Eco options
Multivac Technology Basics Summary
Optimum Configuration
2 X 16 (or 20) 14ml index length for machine set up – preheat plug assist
3 x 16 (or 20) 6ml
Squeeze knife long cutting
STS - ## (servo carriage – cross cut -3mm strip punched out of web)
Manual forming and sealing die change – 1-2 hour (TBC) setup change for
a tooling set at most
Filler will not require changing
Multivac Technology Snap Open System
Manufacturing Production Technology .
Inline Form Fill Seal
• Production & Lidding Solution
• Validated partner Multivac
Manufacturing Production Technology
Snapsil Technology Review ®
A patented, easy open design feature for injection moulded or thermoformed packs.
While the feature may give some degree of reclose, it is not a reseal system.
What is Snapsil Opening Technology? ®
Stress concentration Opening propagation
The core of Snapsil® technology is a snap opening feature in the base of a rim sealed container.
The opening is created material created by stress concentrations and material properties.
Finite element modelling
Snapsil Technology? ®
The Snapsil opening system can be created in two separate patented methods
producing the same result in differing ways
• Tensile frangible break – Injection moulded materials
• Tensile fracture break – Thermoformed base materials
Snapsil Technology ®
Reduce – Thin-wall, lightweight structures reduces source materials needs
Portion control packaging reduces food wastage and landfill
Snapsil® has a high supply chain efficiency that reduces freight and storage impacts
Snapsil Sustainability Benefits - Environment ®
Scups
20mL - 150mL
Coming soon to Snapsil core range ®
• The Snapsil Packaging Technology
Disruptive innovation & proven machinery
• Path to market and related synergies
Validated model and suppliers
• Potential market impact now and downstream
Consumers like it
Key Takeaways
Scalable
Machinery
Packaging Materials
Technology
Total System Approach
Manufacturing materials for Snapsil Thermoformed Packaging
• Base web materials are based on Styrene structures
• Current barrier materials tested are based on EVOH laminates
• Both extrusion and adhesive laminates have been used successfully
• Barrier levels down to 0.1cc/m2/24hrs have been successfully tested
• Squeezable / crushable structures available
• Independent validation process being developed for suppliers to test base shell materials.
• Materials are available globally
Manufacturing Techniques for Base Shells
Page 33
Packaging Material Providers Base and Lidding
E.G. Bemis/Curwood
Snapsil® / T.H.E.M. Pack (cavity) design
FDA facility
Scale-up & Packaging
Multivac Machine solution
Comprehensive design and development support
Machine sale
Machine change parts
Service and support
Customer
Commercial
Transaction
Start to finish support and capabilities from
initial concept to mass scale-up
Design and project fees
Licence fee
Exclusivity fee by exception
Contract packaging
Preparation costs
Material sales
Expand material
choices
Co-
Packers
Snapsil Business Modal ®
Thank you!
Presented by
Tom Martin
V.P. New Business Development
T.H.E.M.