Download - New Media & Social Technologies 6 Podcasting
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PodcastingIST 400 | New Media & Social Technologies
iSchoolSyracuse University
Eric Hansen | [email protected]
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Before we begin
This session is focuses primarily on audio podcasts, not video
Most of the session applies to both
Definition of podcast is ambiguous
Media consumption is key
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Outline
Pod-whats?
On an iPod Near You
Adcasting (Audio)
Culling ‘Casters
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Pod-whats?
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Technically SpeakingA Podcast is:
an audio file (“MP3”), or
a movie file (“MP4”),
and distributed/ syndicated online (via RSS)
to computers and usually synched to an iPod or similar device (Zune, Rio, etc.)
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MP3s/podcasts
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Hooray! My favorite podcast!
Yippeee!
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Radio v. Podcast
Nope Kinda LOL! Maybe, if popular
YupFor sure Totally
You bet!
Editors Formats FCC Lic. Sponsors
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The Daily Source Code
• One of the first podcasts
• New episode every weekday (until recently)
• About 45–60 minutes
• Active community of listeners/ contributors
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On an iPod Near You
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iTMS Podcast directory
100k+ podcasts (MarketWatch)
Anyone can submit content (per guidelines)
iTunes integration = major strength
Estimated 50 - 200 million people use iTunes
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Mevio.com | Podshow.com
Music.podshow.com
Integrated social network
Anyone can submit their podcasts
Open to sponsorships, promotions...
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ODEO.com
Podcast directory
Aggregates podcast content
Tool for discovery/evaluation
Doesn’t create original content
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Adcasting
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Sponsorship
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Sponsorship
Collaboration
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Sponsorship
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Integration
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Voicemail
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Promo Codes
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Misfire?
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Official podcast
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Official podcast
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Culling ‘Casters
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Radio content:
Compelling guest
Expert on particular subject
Entertainer
Charismatic advocate
Timeliness or relevant to program
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Remember
Many podcasts...
have interviews or roundtables
usually represent a single person
are a labor of love
are a creative outlet, not just a soapbox
fill niches
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Remember
Contribute to the dialogue, or
Help facilitate dialogue
Add value to the community, or
Add value to the podcast
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Tips: Transparency
Be completely open/honest
Disclose organizational affiliations
Keep it short and to the point
Don’t ask for placement, it’s rude
Some podcasts will not accept PR
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Tips: Personalize
Avoid “e-mail merges” to podcasters
Get to know their program prior
Participate by leaving audio comments
Address by the podcaster’s name
Keep in mind their audience
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Tips: Networking
Listen to podcaster’s favorite podcasts
Learn about those podcasters
Podcasters are likely on social networks
Don’t always start with top shows
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Never:
send an attachment, esp. Word docs
send anything “off-the-record”
ignore/fear criticism or feedback
act incredulous if they ignore you
rely on your press release
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Thank You
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Video/ Photo Credits• http://flickr.com/photos/khalid-almasoud/
• http://flickr.com/photos/boothy/
• http://flickr.com/photos/tpbrown/
• http://flickr.com/photos/keithwj/
• http://flickr.com/photos/emperley3/
• TiVo.com
• http://flickr.com/photos/mr-brown/
• Stephen Eick (acm.org)
• http://flickr.com/photos/victor_sween/
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Video/ Photo Credits
• http://flickr.com/photos/galaygobi/
• http://flickr.com/photos/thadman/
• http://flickr.com/photos/mvillasenor/
• http://www.flickr.com/photos/frascelly/
• http://www.flickr.com/photos/solgrundy/
• http://flickr.com/photos/tartanpodcast/
• http://flickr.com/photos/_fabrizio_/