Unity is strength ... when there is teamwork and collaboration, wonderful things can be achieved. - Mattie Stepanek
2018 - 2019 MEDIA KIT
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Welcome to Canada’s only military lifesty le magazineCOMPANY OVERVIEW
Canadian Military Family Magazine Ltd. began as a concept in 2007. Since the initial “great idea” the company grew to keep military families connected on-line in 2010 and we launched our first print issue the summer of 2012.
From the beginning, our goal has been to keep our community, the Canadian military community, connected with pertinent information and interesting profiles, along with articles on everyday topics. With a small team, spread out across Canada we publish seven issues a year, daily articles on our website and weekly e-zines in our subscriber's in-box.
Canadian Military Family Magazine [PAGE 5-12]Canadian Military Family Magazine is published seven times a year. Our magazine features original Canadian content focused to our readers, members of the military community also to those who support or looking to learn more about the people who are members of the Canadian Armed Forces, and their families.
cmfmag.ca [PAGE 13-15]Our website, cmfmag.ca, features original content daily. From news releases to topics of interest in our community, vlogs and blogs our website keeps our readers connected regarding what is happening in our community.
CMF E-Zine [PAGE 16]Sent out once a week, our e-zine showcases all the articles that have been uploaded on to cmfmag.ca in an easy-to-read format. CMF E-Zine articles are linked directly to our website
Keep Connected
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facebook.com/CanadianMilitaryFamilyMagazine
@CMFMag
@CanadianMilitaryFamilyMagazine
Canadian Military Family Magazine
Canadian Military Family Magazine
Keeping Military Families connected
Visit us at www.cmfmag.ca
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Commitment
Our team is committed to ensuring Canadian Military Family Magazine is visible in our community. Along with publishing the magazines, keeping current articles on our website we are always out and about meeting members of our community. You will find us at barbecues, galas, forums and everything in between.
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ConnectFrom everyday purchases to making once in a lifetime investments, Canadian Armed Forces personnel and their families make a significant contribution to the local, provincial and territorial economies1. With Canadian Military Family Magazine you can connect with military families, extended family members, veterans and defence team members.
> Circulation 15,000
> Frequency 7 times a year
> Distribution 10,000 copies Eastern Ontario 5,000 copies across Canada, Europe, and the United States
Established in 2009
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KEY FACTS
The Canadian Military community is an evolving collective of people from many di�erent backgrounds, cultures, and places. The military community is comprised of many di�erent people, not just the military personnel who serve. Almost everyone knows at least one person in the forces, or is connected to someone who does.
Opportunity
500,000 children are growing up in military and veteran homes
500,000 Canadian military and veteran families
85% live in communities surrounding bases
1 million strong. Our community is large and vast: military personnel, veterans, their families and extended family members
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Our Community
Established in 2009
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Terms and ConditionsAll advertisements must be clearly identifable as such. Advertisements that, in the opinion of the Canadian Military Family Magazine, resemble editorial features in the magazine shall be labelled “Advertisement” at the top of the page.The Canadian Military Family Magazine may at any time refuse to publish an advertisement, regardless of whether this advertisement has been previously accepted or published, without prior notice to the client or advertising agency and without liability
Nati� Ad Content
GUIDELINES
ADVERTORIAL AND SPONSORED CONTENT PRICING
Press-ready pages provided
Half Page
Full Page
2-Page Spread
$755
$1170
$2500
Created with our editorial team
Half Page
Full Page
2-Page Spread
$1080
$1650
$3500
ADVERTORIAL AND SPONOSRED CONTENT SPECS
Word Count
Half Page
Full Page
2-Page Spread
300-400
600-700
Up to 1,400
Page Dimensions with bleeds
Half Page
Full Page
2-Page Spread
8.6in x 5.6in
8.67 x 11.125in
17in x 11.126in
The Canadian Military community is an evolving collective of people from many di�erent backgrounds, cultures, and places. The military community is comprised of many di�erent people, not just the military personnel who serve. Almost everyone knows at least one person in the forces, or is connected to someone who does.
Established in 2009
Introduce your product to our readers with native and sponsored content. You can provide the content, or have our team craft it for you. In order to keep native ad content at the same high-quality level our readers expect from the Canadian Military Family Magazine, all pieces are reviewed by our editorial team. Sponsored content pieces are available on a limited basis, and are positioned among stories from our editors and contributors.
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Win
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Mar
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Sum
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Tran
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FOCUS: Mental Health When the cold and dark winter sets in we have tips to help, you survive. Instead of making new years resolutions forget about new year resolutions; will feature new year resolutions to aspire to. While co-parenting is di�cult, which will be featured in our winter issue, what happens when it is a beloved animal: animal custody.
FOCUS: Family Time/Deployments As the autumn quickly approaches and passes our editorial line-up includes sure �re ways to keep on track this season when it comes to time management, create an o�ce nook in your kitchen, tips to climatize your furry family members, caring for your air conditioner and furnace, and more.
FOCUS: Remembrance Day, Holidays �e holiday time is a busy time for military families as many travel home for the holidays or have family members travel to see them. We will have ideas on gifting experiences, easier to ship, keeping communica-tion lines open this holiday season, VETS Canada founders Deb and Jim Lower will grace our cover.
FOCUS: Moving, March Break While posting messages are on the minds of our military families, so is what to do over the March/spring break. We will have both subjects covered in our March Madness issue. In this issue, we will also what seasoned military spouses would tell their younger self.
FOCUS: Military Children April marks the month of the military child. In our spring issue, we typically pro�le a well known Canadian who grew up in a military home. Past military brats include: Paul Gross, Ron MacLean, and Elizabeth Manley.
FOCUS: Family Activities Summer fun is on the top of our list for this issue. Along with highlighting activities for couples and families to do, we will also have articles on keeping your pet sun safe and healthy, job search techniques and settling in to a new community.
FOCUS: Transitioning in Life Whether military families are transitioning out of the military, location, or maybe updating a room in their home, this is the issue where we feature articles on transitioning. Look for a remarkable pro�le.
Along with featuring our regular articles on etiquette, careers, �nances, home decor,
parenting, relationships, and what is happen-ing in the military community, Canadian
Military Family Magazine strives to tell our community’s stories and share relevant
information to ensure our readers informed about what is going on in our community.
Sprin
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Calendar
Print Ad�rtising Rates
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*Rates include ad creation.
*Taxes are not included in these prices. *Late payments will have service fees of 2% month. Sp ecs.
INSIDE POSITIONDouble page spreadFull pageHalf page spread1/3 page1/4 page
COVER POSITIONBack coverInside front cover
PREMIUM POSITIONPage 3, 7, 9
1 issue $3500 $1700 $1650 $900$1080 $600$900 $495$775 $425
$2700$1900
$1700
National Regional
2-3 issues$3000 $1600 $1420 $780$920 $510$785 $430$660 $365
National Regional
4-7 issues$2500 $1450$1170 $645$755 $420$650 $355$540 $300
National Regional
DOUBLE PAGE SPREAD16.75 x 10.875 trimmed17 x 11.125 bleed15.25 x 10.125 live area(allow 0.5 inch from the spine)
FULL PAGE8.375 x 10.875 trimmed8.625 x 11.125 bleed7.625 x 10.125 live area
HALF PAGE (bleeds)8.375 x 5.4375 trimmed8.625 x 5.687 bleed77.625 x 4.34 live area
HALF PAGE (no bleeds)7.625 x 4.75 trimmed
1/3 PAGE (no bleeds)2.8 x 9.8 trimmed
SHOWCASE (no bleeds)3.8 x 2.1 trimmed
1/4 PAGE (no bleeds)3.75 x 4.75 trimmed
* Prices are based per issue. Contact your sales rep to further discuss premium ad placements.
Magazine DeadlinesISSUE
Fall
Holiday
Winter
March Madness
Spring
Summer
Transition
Fall
Holiday
Winter
March Madness
AD RESERVATION
August 31, 2018
October 26, 2018
December 3, 2018
February 8, 2019
April 1, 2019
May 20, 2019
July 8, 2019
September 2, 2019
November 1, 2019
December 13, 2019
February 7, 2019
MATERIAL DEADLINE
September 14, 2018
November 2, 2018
December 14, 2018
February 15, 2019
April 8, 2019
May 27, 2019
July 15, 2019
September 9, 2019
November 6, 2019
December 20, 2019
February 14, 2018
300-400
600-700
Up to 1,400
8.6in x 5.6in
8.67 x 11.125in
17in x 11.126in
*Ads accepted via email to [email protected] or via a Dropbox link
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Established in 2009
PUBLISHING DATE
Sep
Nov
Jan
March
End April
June
End July
End Sep
Mid Nov
Jan
March
S emding AdsHOW TO SEND IN YOUR ADS:
Ads accepted via email to your sales rep or directly to [email protected] (limit of 10 MB)or via a dropbox link invite sent to [email protected]
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S emding Artwork
CMFMag has the right to approve all advertising
DISCLOSURE:All advertisements must be clearly identifiable as such. Advertisements that, in the opinion of the Canadian Military Family Magazine, resemble editorial features in the magazine shall be labelled “Advertisement” at the top of the page.The Canadian Military Family Magazine may at any time refuse to publish an advertisement, regardless of whether this advertisement has been previously accepted or published, without prior notice to the client or advertising agency and without liability.
Keep connected onlineOur online website keeps the military family community up-to-date and informed with informative and inspiring web articles ranging from Canadian Armed Forces news, training and exercises, to deployments and homecomings, to fundraising and commemorative events. We also feature articles about military families, entrepreneurs, mental health, recipes, and more.
Informedcmfmag.ca is used as a resource tool for military families and military members to keep connected to what’s going on in the community. The website drives regular tra�c, as well as high-tra�c for high-profile and breaking news stories. Our viewers trust CMF mag to deliver important Canadian military news found in one place, with an easy-to-use search tool.
Engaged Here at CMF Mag our team is dedicated to showcasing inspiring stories and events that happen out and about in the community. We are more than just a news outlet. We connect with the community and engage with military personnel and families by attending events all throughout the year. Best of all, if we don’t already know about something great happening, our readers share their stories with us. With CMF Mag everyone keeps connected.
BalancedWe have an almost equal amount of both female and male visitors to our website, with a wide range of ages, with the highest concentration being 25 to 54 years in age.
B
770 x 106 pixels (desktop)
270 x 336 pixels
(desktop)
Established in 2009
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A
Banner (A) $400 770 x 106 pixels Every 6 seconds
Big Box (B) $350 270 x 336 pixels Per click
PRICE SIZE
All princing is based on a one-month commitment to advertising space
ROTATION
1. Online advertisement will appear at www.cmfmag.ca (the “Website”)
2. Top Banner A advertisements may be placed at the top of any page of the Website. Big Box B advertisements may be placed on the right hand side of any page of the Website, with the exception of Community Calendars. Space is available on a first come, first serve basis. Banner A, and Big Box B advertisements on the main pages of the Website are reserved in two-month term increments. Refunds are not available for any cancellations.
3. Online advertisements are not subject to any placements rights and may be rotated with other online advertisements.
4. Any changes must be in writing and are subject to a change fee equivalent to 15% or total advertising contract.
5. Unless otherwise indicated in this Agreement, payment for online advertisements are due upon invoicing.
Ad�rtising Online
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*MONTHLY VISITS
T erms and Conditions1. TOP BANNER AD (rotates every 6 seconds)DESKTOP VIEW: 770 x 106 pixels
2. Big Box ad (static per click)DESKTOP VIEW: 270 x 336 pixels
> we accept JPG, PNG file formats> maximum file size per file is 500KB> 72 DPI (export for web)
*TIME ON SITE *MONTHLY PAGE VIEWS20,000 ~1 minute 30, 060
*based on June 2017 analytics
Sponsored Article $500 Featured on the front page
PRICE
LOCATION
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Digital DeadlinesMONTH
October
November
December
January
February
March
April
May
June
July
August
September
AD RESERVATION
September 26, 2018
October 29, 2018
November 28, 2018
December 20 , 2019
January 29, 2019
February 27, 2019
March 28, 2019
April 25, 2019
May 30, 2019
June 27, 2019
July 30, 2019
August 29, 2019
MATERIAL DEADLINE
September 28, 2019
October 31 2019
November 30, 2018
December 21, 2018
January 30, 2019
February 28, 2019
March 29, 2019
April 26, 2019
May 31, 2019
June 28, 2019
July 31, 2019
August 30, 2019
Ads accepted via email to [email protected] or via a Dropbox link invite sent to [email protected]
Please include company name, publication date, and ad title in all emails.
Ads may also be sent by email to your sales rep.
DISCLOSURE:All advertisements must be clearly identifiable as such. Advertisements that, in the opinion of the Canadian Military Family Magazine, resemble editorial features in the magazine shall be labelled “Advertisement” at the top of the page.The Canadian Military Family Magazine may at any time refuse to publish an advertisement, regardless of whether this advertisement has been previously accepted or published, without prior notice to the client or advertising agency and without liability.
Established in 2009
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E-zine NewsletterOur Ezine is digital email newsletter sent out weekly to all of our digital email subscribers. It provides a summary of all our important web articles featured on our website and social media pages during the week.
Each week the Ezine gets sent out early Saturday morning, so our readers can catch up at their leisure, whether during their morning coffee, watching the kids play at the park, or relaxing later on.
Stats. ● Subscribers: 7354 (July 19th 2017) ● Open rate: 26% (Jan1-July 15) (Constant Contact) * We achieve a higher open rate compared to the industry standard in Media and Publishing - 22.14% open rate. (Source smartinsights.com)
Rates
2018 PublicationsSeptember 8
September 15
September 22
September 29
October 6
October13
October20
October 27
November 3
November 10
November 17
November 24
December 1
December 8
December 15
December 22
December 29
January 5
January 12
January 19
January 26
February 2
February 9
February 23
March 2
March 9
March 16
March 23
March 30
$200 per month($50 per week)
270 x 335 pixels72 DPI (screen resolution)
Each Ezine ad is directed to a web link of your choosing
Sp ecs
$400 per month($100 per week)
Big Box Ad Banner
625 x 125 pixels72 DPI
Big Box Ad Banner
Visit us online at www.cmfmag.ca
Call: 613.687.2106 Email: [email protected]: www.cmfmag.ca/advertise-with-us
HQ: Petawawa, ON
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