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NEW MEDIA ICA 2Topic: Female Apparels

By MK0804 - MD:Donovan LimKeith Koh

Effort in Maintenance

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Construction Stage: Blog

Effort in Maintenance

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Construction Stage: Facebook

Effort in Maintenance

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Construction Stage: Twitter

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Problem Faced

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Resolution: Sneak Preview

Effort in Maintenance

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Release of Collection

Promotional Effort

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Christmas Promotion

Promotional Effort

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3rd Party Promotion(Spotted us)

Promotional Effort

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Strategic Alliance: Classmate’s Fashion Tips

Promotional Effort

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Strategic Alliance: Male Apparel Blogshop (2,500 customer base)

Promotional Effort

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Word-of-mouth from friends

Statistic - Facebook

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Facebook’s demographics

Statistic - Blog

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Blog’s Demographics