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New Leaders Session
Collaborative leadership - the way to trust
Svetlana Stavreva CMO, IBM South East Europe
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IBM delivery tricyclein front of the IBM officein Johannesburg
Year: 1965
About IBM
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Founded in 1911
#3 in 2014 BrandZ Top 100 ranking for Most Valuable Global Brands
≈ 380 000 employees worldwide
Yearly revenues in the range of $100 billion
Leading IT services & innovation company
$6+ billion/year R&D investments
5 Nobel Prize winners
Patent leader 22 years in a row 7534 registered patents in 2014.
IBM Watson – the next chapter….
About IBM
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What Does IBM Watson Say About Me
Watson Analysis
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We Live in a Moment of Enormous Transformation
New opportunities for growth enabled by the new ways we interact with each other and with data
People-centric
EngagementThe power of the individual
Datathe new basis of
competitive advantage
Social Media & Mobile
24x7 communications without borders
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Data is the new basis of competitive advantage
From 2006 to 2020 the volume of data will have increased 300 x to reach 40 zettabytes (40 trillion GB)
By 2020 there will be over 29.5 billion connected devices globally – 4 x world’s population
We create 2.5 quintillion bytes (2.3 trillion gigabytes) of data every day
400 million tweets daily by about 200 million active users. worldwide
Today 6 billion people have a mobile phone
30 billion pieces of content shared on Facebook monthly
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Social Media & Mobile: 24x7 Communications Without Borders
84%
of millennials and 70% of boomers say social and user-generated content hasan influence on what they buy
of individuals are willing to exchange personal information for a personalized offering
80%
of executives believe new business models will profoundly impact their industries
64%of smartphone users check an app as soon as they wake up
84%
of executives believe consumers will demand more complete experiences
71%of sales will be conducted without F2F interaction by 2020*.
80%
* Non IBM source
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People-Centric Engagement – the Power of One Person
Meet Lily
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How Does This Affect Leadership?
Are Leaders Ready?
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When physical meets digital…
• Collaboration among people changes
• New ecosystems of influence emerge
• Collaborative leadership based on trust drives new business outcomes
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Collaborative Leadership Based on Trust: Engaging people & Networks Systematically With Integrity
“Be the change you wish to see in the world.” Mahatma Gandhi
“Leadership is the art of getting someone else to do something because he wants to do it.”Dwight D. Eisenhower
“People will not follow what you say. They will follow what you do.” Thomas J. Watson
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Leading by Example
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“What counts in life is not the mere fact that we have lived.
It is what difference we have made to the lives of others that will determine the significance of the life we lead.”
Nelson Mandela
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How Does This Affect PR &
Communications?
Are we Ready?
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PR & Communications – the New Mandate
From Message Critical to Business Critical
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