14TH - 16TH DECEMBER 2016 - NAIROBI, KENYA15TH - 17TH FEBRUARY 2017 - NAIROBI, KENYA
20TH - 22ND FEBRUARY 2017 - DAR ES SALAAM, TANZANIA19TH - 21ST APRIL 2017 - MARINA, DUBAI
Certified by: www.GAFM.comThe global American Academy of Project Management - AAPM under the International Board of Standards & Global Academy of Finance Management IBS GAFM ® which is A TUV Accredited Body on ISO Certified 9001 & ISO 29990 for Certification Standards and Training - Going Global Every Day ©.
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Course Overview
The Chartered Digital Marketing Certification course is taught by award winning marketing guru Michael Leander. The 3 day course will provide attendees with the insight, tools and tips needed to succeed in digital marketing and mobile marketing.
Increase your marketing efficiency to create better results>
and higher ROI
Learn new skills that will help you succeed in digital and>
mobile marketing
Ensure you are on top of the latest digital and mobile>
marketing developments
Get world class inspiration from a highly experienced,>
award winning marketing professional
Take an active part in the digital and mobile revolution>
in Africa
Attend this highly rated Chartered Digital
Marketing Course to:
Who should attend?This program will add tremendous value to anyone aiming to further their marketing career including: CEO's, CMO's, marketing managers, marketing assistants and marketing coordinators, internet marketing experts, branding experts, brand managers, market assistants, market analysts, Sales and Promotions Manager responsible for services marketing and others working or aiming to work in roles that require knowledge about marketing and markets.
Membership opportunities with:
Michael Leander
He has trained professionals in over 40 countries on 6 continents. He has been endorsed by over 400 attendees. Delivered in a fast paced, highly engaging way, the course will open your eyes to the possibilities offered by digital marketing and mobile marketing. You will see world class marketing examples, learn proven techniques and better understand how to create a compelling digital and mobile presence that gets results.
Taught By Award Winning Marketing Guru:
All attendees will be required to pass the test to receive
The Chartered Digital Marketer Certificate issued jointly by
international training institute Markedu and ABMC
ACCREDITED BY THE NATIONAL INDUSTRIAL
TRAINING AUTHORITY
NITA/TRN/870 www.NITA.go.ke
Contact us:Access Business Management Conferencing
(ABMC) International,
Head Office: Nairobi, Kenya,
Reliance Center, 3rd floor, Woodvale groove
Tel No.: +254 20 51 40 700,
+254 772 22 2004 / 2005 /2007
Email: [email protected],
Web: www.intl-abmc.com
CHARTERED DIGITAL MARKETING CERTIFICATION COURSE
THE FIRST 5 DELEGATES TO BOOK WILL GET A FREE TABLE PC BOOK & PAY NOW !
Taught By Award Winning Marketing Guru:
Michael Leander
CHARTERED DIGITAL MARKETING CERTIFICATION COURSE
He has trained professionals in over 40 countries on 6 continents. He has been endorsed by over 400 attendees.
The Most Promising Marketer Award
One attendee from each course cohort will be
recognized with the Most Promising Marketer Award.
To be eligible for the award, attendees must deliver
a short essay of no more than 1.000 words answering
the question:“This is how my approach to marketing
will change in the next 3 years”
In addition attendees will be evaluated based on the
ability to demonstrate “good-to-great marketing
thinking and approach” and above average, but
considerate, participation throughout the course.
“Michael Leander gave us clear and
practical tips at the University of
New York MBA Course in International
Marketing” Sales manager Martin Vitek, Czech Republic.
“The digital marketing master class
changed my life Marketing Manager, Nancy Rizkallah,
Soliman Travel, Egypt
“So many people think they've got
social media cracked, but Michael
really does have the secret of
how to do it right.Cleantech Entreprenur Denis Thornton,
United Kingdom
“Very entertaining, one of the best
with excellent content and delivery”Head of Brand, Aimee Prendergast,
Betway Group, Ireland
“I recommend his seminar to all who
need a strategic approach to digital
and content marketing”Professor Zozeta Miliopoulou,
American College of Greece
08:00 – 09:00 Registration, tea/coffee and snacks
09:00 Welcome and practical details
09:15 Your Digital Marketing Ecosystem: How to
improve it and how to fit it in a winning
mobility strategy
- What does an effective digital marketing ecosystem look
like; what are the challenges marketer's faces and how to
overcome them.
- What are the key components for successfully bringing
your message to your audience through digital channels.
- How do you integrate your digital marketing presence
with the rest of your marketing mix.
- What is the role you can expect mobility (mobile across all
devices) to play in the coming years.
11:15- Mobile marketing crash-course; from location
based marketing to sticky apps
Mobile marketing offers a plethora of opportunities for the
savvy marketer. In this session, you will hear about;
> the 6 senses you need to know in order to successfully
engage a mobile centric audience.
> how to create a strategy for effectively engaging the
mobile audience.
> what is location based marketing and how can you
leverage these opportunities.
> how to create apps that attracts a large audience and
makes your audience engage with the app frequently.
> winning case studies from around the world.
12:15 Group exercise – creating mobility engagement for
the mobile native
Groups will work on an exciting and challenging project which
aims to engage a mobile native audience.
CHARTERED DIGITAL MARKETING CERTIFICATION COURSE ProgrammeDay 1
10:45 - Break with refreshments
13:00 Lunch
14:30 How to build a compelling online presence:
What you need to know to create a top
performing website
This session covers the key components to establishing a
high performing website. A website that attracts visitors
and converts them to customers.
- Setting objectives for your website and how to measure
your goals
- Structuring your website and deciding content for your
website
- Best practices for designing your website with the funnel
principle
- Learn how to implement MWR's Most Wanted Responses
- 7 easy tips anyone can implement now for increased
performance
16:00 End of day 1
14:00 Group presentations
Groups will present the results of the group exercise.
Optional:
18:30 – 21:00 Consumer behavior insight talk –
This informal conversation about the change in consumer
behavior takes place over dinner at a nice Nairobian restaurant.
Add this option to your booking for USD 50Day 2:
08:00 – 09:00 Registration, tea/coffee and snacks
09:15 Review of your company website – fun exercise
In this session Michael Leander will review 5 websites and
provide his input on what is good and bad. Attendees
will learn a lot from this exercise.
10:00 Make Google your friend ! SEO for anyone:
The 5 key components that can help you attract
more traffic from search engines
Best practices for getting more free traffic from Google and other search engines.
10:30 Break
11:00 How to attract and retain an audience with
content marketing
In this super engaging session, you will get to do exercises
and learn about all types of content. This session is
guaranteed to leave you with at least 5 new, fresh ideas.
- How to get started with content marketing
- How to create your content concept and make it work
- Quick tip: What is OPC and how do you apply it
- How to increase shares and interactions through content
rich marketing
- How to approach content, repurposing of content in
social media and other channels
- Best practices for branded content
12:15 Group exercise – content marketing.
13:00 Lunch
14:00 Group exercise presentations
14:30 Email marketing promotions and email marketing
newsletters – a proven methodology for success
You will learn how to make email marketing and simple
marketing automation work for you.
- how to design an email value proposition
- how to acquire email subscribers effectively
- how to use your content strategy in relation to your email
marketing and marketing automation efforts
- the top 15 best tips for success with email marketing and
email newsletters
16:00 End of day 2
CHARTERED DIGITAL MARKETING CERTIFICATION COURSE Day 3
08:45 – 09:30 Registration, tea/coffee and snacks
09:30 Introduction to the RACE model
The RACE model is a planning model for digital and mobile
marketing. In this morning session you will be introduced
to the model, which will help you better plan and manage
your digital marketing activities and campaigns.
09:45 Words and landing pages: Make words and
language your friend - A simple guide to building
effective texts for any digital channel: online, social,
mobile
- Understand how people read, scan and filter online and
in mobile
- The ABOA (Attribute, Benefit, Objective, Answer) model
and how to use it
- Case studies using words to make a difference in social
media channels
- Building winning headlines for any digital marketing assets
- Exercise that will show you how you can quickly hone
your writing skills, even if you are not a copywriter
11:15 Break
11:30 REACH: How to plan effective campaigns for
branding, acquisition and just about anything else.
- how to plan any type of marketing campaign
- how to reach your audience online and on mobile devices
- case studies that will wow you and inspire you
12:30 Lunch
13:30 Social media marketing best practices:
The 10 Golden Rules for Successful Social Media
Presence for branding, customer acquisition and
customer care
- planning your social media efforts
- setting goals for your social media activities and how you
measure
- how to use social media for effective customer service:
create service experiences that sell.
- how to listen online and use sentiment analysis
- world class examples and case studies for your inspiration
15:00 Tea/coffee break
15:30 Social media best practices, continued
16:15 Certificate Ceremony: Get your certificate and
photo opportunity
17:00 End of course
About Michael Leander
A digital marketing pioneer, Michael
Leander is an award winning marketer
and speaker. Hailing from Denmark, Mr. Leander
has been actively involved in all aspects of digital
marketing since 1996. Prior to his involvement in
internet marketing, he was considered a leader in
the CRM and direct marketing space.
He has worked with many global brands, trained
tens of thousands and shared his knowledge with
audiences in over 40 countries on 6 continents.
Michael Leander has also judged marketing award
shows in over 15 countries.
http://www.michaelleander.me or Google “Michael Leander”
More about Michael Leander here
Contact us:
Access Business Management Conferencing
(ABMC) International,
Head Office: Nairobi, Kenya,
Reliance Center, 3rd floor, Woodvale groove
Tel No.: +254 20 51 40 700,
+254 772 22 2004 / 2005 /2007
Email: [email protected],
Web: www.intl-abmc.com