Download - Neha Kedia
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A
REPORT ON
ADVERTISEMENT IN HEALTH CARE(MAGAZINE, DAINIK BHASAKR, JAIPUR)
BYNEHA KEDIA
(JAIPURIA INSTITUTE OF MANAGEMENT JAIPUR)
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PREFACE
The PGDM programmed is well structured and integrated course of business studies. The main objective of practical training at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The PGDM programmed provides students with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management.In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field.Training is an integral part of PGDM and each and every student has to undergo the training of for 2 months in a company and then prepare a project report on the same after the completion of training.During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life.In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in his/her carrier activities and it is true that “Experience is best teacher”.
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ACKNOWLEDGEMENT
I would like to express my sincere gratitude to my Mentor, Mrs. Chitra Singh, Manager-Special Project, Dainik Bhaskar, Jaipur. For his constant support and mentorship throughout the project despite of his busy schedule.
The unrelenting advice from all the seniors in office, especially Mr. Rajeev , Marketing Manager,and Mr. Siddharth Singh(asst,manager-Ad) played a pivotal role in the completion of my project.
Last but not the least; I would like to record my deepest sense of gratitude to all marketing team working in this project and my friends for their support and constant encouragement.
Thank YouNeha Kedia
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Table of Contents
CHAPTER PAGE NO.
1. PREFACE 3
2. ACKNOWLEDGEMENT 4
3. ABSTRACT 7
4. ABOUT COMPANY
History of D.B Corp
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5. BCG MODEL 12
6. HISTORY OF DAINIK
BHASKAR
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7. COMPANY PROFILE 18
8. OBJECTIVE OF THE TRAINING 22
9. RESEARCH METHODOLGY 23
10. MAJOR FINDINGS 28
11. CONCLUSIONS 39
12. ANNEXURE 40
13. BIBLIOGRAPHY 42
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INDEX OF FIGURES
TABLE NO. DESCRIPTION PAGE NO.
9.1 Frequency Distribution of target
customers in Jaipur.
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10.1 % OF Drs from different zonal 2810.2 No. of Drs. Give and don’t give 2910.3 %OF Drs. Give and don’t give in
east zone30
10.4 %OF Drs. Give and don’t give in west zone
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10.5 %OF Drs. Give and don’t give in north zone
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10.6 %OF Drs. Give and don’t give in south zone
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10.7 % of Drs give listing, add , and both
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Abstract
Advertisement is one of the most important tool of marketing. For this project our main
purpose of the study is to get the as much listing as possible with advertisements. For this
I visited the doctors and hospitals of the city. Later on we also identify and analyze the
perception of doctors towards the health care magazine.
Purpose of this project is to understand the doctors perception towards Health care
magazine and to know their opinion about the determinants of image of Dainik Bhaskar.
Today India is standing on the threshold of revolution and witnessing a great change in
its health care industry.
Although health industry has existed in our country for centuries but it is only the recent
past that it is witnessing such a tremendous growth .This has become possible due to
large number of global players flocking to Indian shores for business expansion as India
is the second fastest growing economy in the world and third largest economy in terms of
GDP. Western markets are suffering from saturation point. So they are Recognizing
potential Indian market to serve. Combination of many factors has made India the top
destination for many global business players. It is a dire need of an hour to understand the
consumer behavior and knowing its opinion about the Determinants of image of a Dainik
Bhaskar which can lead to their success.
At todays time there is so many hospitals and doctors at Jaipur city. And there is so many
directories like yellow pages and other directories but there is no special directory or
magazine that give proper information about the doctors and hospitals according to zonal
or area. Dainik bahskar now introducing a new health care magazine that is fully health
care based and it is devided in 4 zonal to Jaipur.
So this project has its worth this time.
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History of D B Corp.
D B Corp Ltd. is engaged in printing and publication of Newspaper in three languages across 11 states, in Radio Business with "My FM" Radio station in 7 states and 17 cities along with strong web presence in India. Only media house to enjoy leadership at multiple states, in multiple languages and with well diversified readership. 'Dainik Bhaskar', the flagship Newspaper brand is established since 1958.
DB Corp Ltd firmly believes in this growth and have been working along with it and focusing on all such markets which we call as "The Real Indian".
D B Corp Ltd. is present in 8 states in Hindi Market and 1 Union Territory. Besides we are also present in 2 states in Gujarati language in Gujarat and Maharashtra.
D B Corp is the only Newspaper Group which has presence in 10 states and 1 Union territory, in 3 different languages namely Hindi, Gujarati and English.
D B Corp Ltd. is one of the leading print media companies in India, publishing 7 newspapers, 48 newspaper editions and 128 sub-editions in three languages (Hindi, Gujarati and English) in 11 states in India.
Flagship newspapers of D B Corp is , Dainik Bhaskar (in hindi), Divya Bhaskar and Saureahtra Samachar(in Gujarati), have a combined average daily readership of 15.5 million readers, making us one of the most widely read newspaper groups in India with presence in Madhya Pradesh, Chattisgarh, Rajasthan, Haryana, Punjab, Chandigarh, Himachal Pradesh, Uttrakhand, Delhi, Gujarat and Maharashtra.
Due to unique launch ability, it has become no.1 from the date of our Launch in almost all places.
Flag Ship Hindi Paper "Dainik Bhaskar" is present in 9 states with 27 editions as per the following list
Dainik Bhaskar
S.N. State NameEditions name
S.N. State NameEditions name
1Madhya Pradesh
Bhopal 14 Udaipur
2 Indore 15 Kota
3 Ujjain 16 Nagour
4 Sagar 17 Pali
5 Ratlam 18 Chandigarh Chandigarh
6 Chattisgarh Raipur 19 Himachal Shimla
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Pradesh
7 Jagdalpur 20 Uttrakhand Dehradun
8 Bhiali 21 Haryana Panipat
9 Bilaspur 22 Hissar
10 Rajasthan Jaipur 23 Faridabad
11 Ajmer 24 New DelhiNational Ed. Delhi
12 Jodhpur 25 Punjab Amritsar
13 Bikaner 26 Jalandhar
27 Ludhiana
Gujarati News paper "Divya Bhaskar" is largest Circulated Newspaper of Gujarat and is present in 2 states with 8 editions; as per the following chart:
Divya Bhaskar
S.N. State Name Editions name
1 Gujarat Ahmedabad
2 Rajkot
3 Jamnagar
4 Surat
5 Baroda
6 Bhavnagar
7 Bhuj
8 Maharashtra Mumbai
Our other News Paper Brands are Business Bhaskar which is present in 5 states with 7 Editions as per the below chart:
Business Bhaskar
S.N. State Name Editions name
1 Madhya Pradesh Bhopal
2 Indore
3 Chattisgarh Raipur
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4 Haryana Panipat
5 Punjab Jalandhar
6 Ludhiana
7 New Delhi Delhi
D B Corp Ltd. also Publishes English Newspaper "DNA" on a Franchisee basis from Ahmedabad, Surat and Jaipur .
It also Publishes Compact Newspaper "DB Star" from Bhopal, Indore and Jodhpur.
D B Corp Ltd. also publishes Largest Daily Newspaper of Saurashtra " Saurashtra Samachar".
D B Corp Ltd. also publishes Compact Newspaper "D B Gold" from Surat city.
D B Corp Ltd. also publishes Magazines , which are as below:
Aha Zindag Bal Bhaskar Lakshya
Young Bhaskar
The group has a strong presence in the Radio segment, with 17 stations across 7 states of India under the Brand Name - MYFM. IMCL a group company- controls all the portals-
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Coverage :
24% of Indian urban Population resides.
11 states with 48 editions and 128 district editions.
Hindi daily ‘Dainik Bhaskar’ is present in 9 states with 27 editions.
Gujarati Newspaper ‘Divya Bhaskar’ is present in Gujarat and Maharashtra with 7
editions.
Business daily ‘Business Bhaskar’ is present in 5 states with 7 editions. And
franchisee edition of DNA in English is present in 2 states with 2 editions.
Consistency & Growth
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REVENUE GROWTH(Rs In Mns)
The BCG Model:-
The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long term value creation, a company should have a portfolio of products that contains both high growth products in need of cash inputs and low growth products that generate lot of cash. It has two dimensions: market share and market growth. The basic idea behind it is that bigger the market share a product has or the faster the product’s market grows the better it is for the company.
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Placing products in the BCG matrix result in four categories in a portfolio of a company:
Question Mark : (high growth, low market share) - Have worst cash characteristics of all, because of high demand and low
returns due to low market share.Eg:- Business Bhaskar, IMCL, DNA
Star: (high growth, high market share)-use large amount of cash and are leaders in the business.-frequently roughly in balance on net cash flows.Eg:- My FM, Sanskar Valley, City Bhaskar
. Cash Cows: (low growth, high market share)-if the corporate generates stable/constant income and their market share is high then it comes under Cash Cows.
For Dainik Bhaskar =, Dainik Bhaskar(in hindi), Divya Bhaskar and Saureahtra Samachar(in Gujarati)
. Dogs: (low growth, low market share)-deliver cash, otherwise liquidate
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-those corporate/company who can write off easily without regard to competitive consequence of pulling out of a market are known as Dog.Eg:- Market buzz, she magazine
Milestones in journey to the top
• 1983 - Launch of Dainik Bhaskar Indore.
• 1993 - Diversification into Oil Extraction and Refining.
• 1996 - Launch Dainik Bhaskar in Jaipur.
• 1996 - Diversification into Textiles.
• 1998 - Launch of Bhaskar TV.
• 2000 - Dainik Bhaskar Chandigarh and Haryana.
• 2003 - Divya Bhaskar Launched in Ahmedabad , Gujarat.
• 2004 - Divya Bhaskar Surat & Baroda , Mumbai & Rajkot.
• 2004 – Launch of Sun City.
• 2004 - Divya Bhaskar New York and Toronto edition launched
• 2005 - Launch of DNA in Mumbai.
• 2006 - Aha! Zindagi Gujarat Launched.
• 2006 - MY FM Launch in Jaipur.
• 2006 - Launch in Punjab
• 2007 – Launch of “ Young Bhaskar Magazine”
• 2008 – A financial hindi news paper has launched in Bhopal and Indore.
• 2009 – Education Plus
• 2010 – Business Bhaskar has launched in Jaipur
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HISTORY OF DAINIK BHASKAR
Dainik Bhaskar is a Hindi-language daily newspaper of India published by D B Corp Ltd.
Dainik Bhaskar was first published in Bhopal and Gwalior of the central province in 1956
to fulfill the need for a Hindi language daily, by the name Subah
Savere in Bhopal and Good Morning India in Gwalior in year 1957, and later it was
renamed as Bhaskar Samachar . In 1958, it was renamed as Dainik Bhaskar.
EXPANSION OF BHASKAR
After a great success in Madhya Pradesh as Naiduniya, in 1995, Dainik Bhaskar decide
to expand outside MP, and identified Jaipur as there new market for higher potential.
Dainik Bhaskar's target was to enter Jaipur as No. 2 newspaper (in terms of circulation)
on Day 1, with 50,000 copies. . When Dainik Bhaskar's first launch outside MP in Jaipur
on 19 December 1996, it entered the market as No. 1 newspaper with 172,347 copies.
Rajasthan Patrika, the former No. 1, had a circulation of just 100,000 copies at that time.
Dainik Bhaskar's second launch outside MP happened in Chandigarh in May 2000: it
entered the market as No. 1 with 69,000 copies. At that time, theEnglish
language newspapers in Chandigarh outsold the Hindi newspapers by six times, with The
Tribune as the leader (50,000 copies). Dainik Bhaskar's survey found that people in
Chandigarh preferred English newspapers because of better quality. As a result, the
newspaper concentrated on design, and incorporated the local Chandigarh dialect in the
design, mixing Hindi and English.
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In June 2000, Dainik Bhaskar entered Haryana, again as No. 1 on first day, with 271,000
copies.
For its fourth launch outside MP, Dainik Bhaskar identified Ahmedabad, Gujarat as the
city with highest potential. It surveyed 12,00,000 households, with a team of 1050
surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers. The surveyors
were gathered largely through posters at colleges and word-of-mouth publicity, instead of
expensive print and TV advertisements. Nearly 40-50% of the surveyors were later
absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of
appreciation. The team was trained to reach out to 8 lakh households in Ahmedabad and
4 lakh households in adjoining districts, in a time span of 40 days. The newspaper was
launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with
452,000 copies (a world record). Within 15 months, it entered two more cities of
Gujarat: Surat and Vadodara .To counter the Bhaskar's group's threat, the leading
Gujarati newspapers came up with color pages, price reductions and several high-value
customer offers. However, by 2009, Divya Bhaskar became the largest circulated
Gujarati daily with 11.5 copies.
In 1996, Dainik Bhaskar had a circulation of 350,000 copies in Madhya Pradesh (MP).
By 2004, this figure rose by more than 1000% to become 3.5 million in six states
(including 2.5 million in Hindi and 1.2 million copies of Divya Bhaskar in Gujarati). In
2006, it was launched at Amritsar and Jalandhar simultaneously, with 178,000 copies.
Delhi, Madhya-Pradesh, Rajasthan, Chattisgarh, Himachal-Pradesh
Pradesh Punjab, Haryana, Chandigarh, Uttar Pradesh, Maharashtra and Gujarat.
The company launched English newspaper DNA in Mumbai in 2004 in partnership with
the Zee Group.
DNA is today published from Mumbai, Bangalore, Pune, Ahmedabad and Jaipur. DNA
is the second largest broadsheet newspaper of Mumbai, as per Indian Readership survey
( IRS R2 09).
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Some of the step taken by the company for promotion:
Use direct marketing to establish a leadership position from day one. Mind the gap
Dainik Bhaskar group use this for all there projects. There is a gap between the entrepreneur's perception of the market requirements and the actual market needs. This gap may actually be quite minor and inconsequential from the management's view-point but it can make a huge difference in the way customers perceive the product. Bridging this gap then becomes essential to win customer trust.
They belive that instead of designing the newspaper and then hoping to generate sales, we involve the customers, collect their requirements, their suggestions and then design the project accordingly. This strategy has made the difference between success and failure in many instances
Pricing against the market
Pricing is ultimately the entrepreneur's decision based on the market affordability and the
nature of his product. In the newspaper industry, pricing plays a huge role, but we have
realised that pricing is not a standalone element. Quality is as important in deter-mining
success. Customers will never accept average quality; they want value addition in their
product. They expect their rupee to go the extra mile and give them the best quality.
Flexibility is key
Systems and plans are essential but they should be flexible enough to undergo a last
minute change. Otherwise they become a bottleneck. This was done during the
Ahmedabad launch. They had initially planned two city supplements for Ahmedabad as
Ahmedabad is a city of 5mn readers. One edition would cover eastern Ahmedabad and
the other the west, thereby providing more local news. So they planned processes to
accommodate two editions. But a reader survey revealed that though readers residing in
the eastern suburb may not frequently travel to the west, they like to be up-to-date on
happenings in the western part of the city and stay connected with their social circle
residing there. Acceding to market demands we they to combine the editions and make
the necessary changes in systems.
Nothing comes cheap
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For facing the competition in new market , if necessary they set new plant. The extra
investment was made because market demanded that. Now they contemplating investing
in the latest printing process where editorial material transfers straight from the computer
to the plate, without going for positives. This saves about fifteen minutes time. For any
success there is some cost.
Customer feedback
Company first conduct a survey, get customer feedback, and get advertisers' feedback,
then works. And they incorporated customer needs in their plan. Recently in two markets
the competition started a price war by slashing prices. In one market they reduced the
cover price and doubled numbers but in the other one they grew the numbers without the
price slash. This is what company done after survey the market.
COMPANY PROFILE
Headquarters Delhi Area, India
Industry Newspapers
Type Privately Held
Status Operating
Company Size 2,500 employees
Founded 1957
Website http://www.bhaskar.com
Common Job Titles
Manager 10%Reporter 9%Sub Editor 7%Journalist 5%Subeditor 4%
Top Schools Unknown 35%Kendriya Vidyalaya 5%Barkatullah Vishwavidyalaya
4%
Devi Ahilya Vishwavidyalaya
4%
Univ. of Rajasthan 4%
Median Age 30 years
Median Tenure 2 years
Gender Male 87%
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Female 13%
• .
DAINIK BHASKAR OFFICES
Ahmedabad office
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Indore office
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Jaipuroffice
Sirhind office
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Hamira
OBJECTIVES OF THE TRAINING
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1. To help create such a tool to in Healthcare industry that will benefit both the provider as well as the one who seeks the service at any given time.
2. To get as much listings as possible with advertisements.
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RESEARCH METHODOLOGY
RESEARCH PROBLEM
To identify and access the factors which influence doctors towards the
advertisement.
RESEARCH DESIGN
Descriptive in nature as variables are known to us.
Variables of the Research
Magazine distributed free of cost
Brand image of Bhaskar Group
Wide range of Advertisement
Location
Form fill by doctors
• Dear Sir/Madam, Date: ______________
• Dainik Bhaskar invites your participation in ‘Healthcare’ magazine cum a handy directory.
• To be a part of the listing, kindly fill the following:
• Name of the Doctor/Proprietor
• __________________________________________________
• Name of the Firm
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• Category under listing of- choose from the following:
– Hospitals & Nursing Homes
– Labs & Diagnostic Centres
– Specialists and Specialty Clinics
– 24 hour medical stores
– Blood Banks
– Emergency services
– Alternate Medicine: Homeopathic, Ayurvedic, Biochemic, etc. treatment centres
• Full Address
• __________________________________________________
• __________________________________________________
• Tel. Nos.
• Landline: __________________________________________
• Mobile: ____________________________________________
• Fax: __________________________________________
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• Email: ________________________________________
• Authorized Signatory: ____________________
SAMPLING TECHNIQUE
Convenience sampling with probability
SAMPLE SIZE
300
DATA TYPE
Secondary data.
Secondary data has been collected from the Medical directory, Internet, articles published
in magazines, newspapers, by personal contact and by the guidance from senior officials
etc.
INSTRUMENT OF DATA COLLECTION
Questionnaire
Telephonic calling
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RESEARCH PROCESS
Forward Linkage:- As in this project early stages of the project had influence
design of the later stages. As in this project selection of the sample size and the
process through which data has collected paved the way for the findings of the
later stage/objectives and this has been done by calling the doctors and take prior
appointment. And then collection is done and form was filled.
Editing Once the field work has been completed then data processing generally
done through editing. In this project editing involves checking the data collection
forms for omission, legibility and consistency in classification. And then these
data were transfer in excel sheet.
Sampling Method:-
Firstly Jaipur was divided in four zonal ( east, west, north and south). And
then the doctors were picked according to data of doctors which we have.
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Frequency Percent
Valid East 69 23 West 72 24 North 81 27 South 78 26 Total 300 100.0
Fig 9.1 FREQUENCY DISTRIBUTION OF TARGETED CUSTOMERS OF
JAIPUR
Sample Size: Samples of 300 doctors were visited .The general sample consisted of
doctors who give appointment when call was made.
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Time frame: Study was conducted in the month of May- June 2010 from 8.00 am to
9.00 pm for meeting the doctors.
City: - Jaipur
METHOD USE FOR COLLECTING DATA
1. Calls was made to all doctors taking there contact number for Medical
Directory.
2. Prior appointment was taken from those who are interested.
3. Doctors were visited as per the given time.
4. I have visited 300 doctors and convence them for the listing and
advertisement.
5. Doctors were not willing to meet between 2 p.m to 4 p.m. so I have to meet
them either in morning or evening at there home, clinic or hospital.
6. Questionaire was filled by those who had given listing or Advertisement.
LIMITATIONS OF THE RESEARCH:
The study was restricted to Jaipur city only.
The research was based only on secondary collection of data.
The research was dependant on the information provided by the respondents who
were very reluctant in providing right information and often provides carelessly
and results are drawn out by only these information. So, sometimes all effort
might fail to find the right result.
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As associated with every project, time and money were the major limitations with
project.
MAJOR FINDINGS
1 Number of customers from different areas in Jaipur
As I already told that Jaipur was divided in four zonal.
Frequency Percent
Valid East 69 23 West 72 24 North 81 27 South 78 26 Total 300 100.0
Number of doctors from different zonal in Jaipur
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Chart 10.1 % OF Drs from different zonal
NUMBER OF DOCTORS GIVE AND DON’T GIVE
give Don’t give
East 32 37 West 40 32 North 47 34 South 44 34 Total 163 137
Table 10.2 no. of Drs give and don’t give
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23%
24%27%
26%
east
west
north
south
Chart 10.2 No. of Drs. Give and don’t give
2. ZONAL WISE DIVISION OF DOCTORS
EAST ZONE
Total doctorsGive listing
or add.Dnt give listing or
add
6932
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TABLE 10.3 NO. OF Drs. Give and don’t give in east zone
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Chart 10.3 %OF Drs. Give and don’t give in east zone
WEST ZONE
Total doctorsGive listing
or add.Dnt give listing or
add
72 40 32
TABLE 10.4 NO. OF Drs. Give and don’t give in west zone
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Chart 10.4 %OF Drs. Give and don’t give in west zone
NORTH ZONE
Total doctorsGive listing
or add.Dnt give listing or
add
81 47 34
TABLE 10.5 NO. OF Drs. Give and don’t give in north zone
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Chart 10.5 %OF Drs. Give and don’t give in north zone
SOUTH ZONE
Total doctorsGive listing
or add.Dnt give listing or
add
78 44 34
TABLE 10.6 NO. OF Drs. Give and don’t give in south zone
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Chart 10.6 %OF Drs. Give and don’t give in south zone
NUMBER OF CUSTOMER GIVE ADVERTISEMENT, LISTING AND BOTH
LISTING advertise
mentBoth listing and add Total
160 24 163 21
Table 10.7 No. of Drs give listing, add , and both
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Chart 10.7 % of Drs give listing, add , and both
LIST OF THE DOCTORS WHO GIVE LISTING
s no name of the doctor name of the firm
1 Vipin verma T P Health Center ( fat reduction)
2 R B Goyel giraj goyal Eye hospital and research sansthan
3 Vivek Pareek A H pharmaceuticals
4 rajaram agarwal neuroligist
5 Dr, arun sharma thar hospital
6 Kaisalh chandr choudhary Triveni medicals & provision store
7 Omender Ratnu ratnu Ent hospital
8 Dr, manisha ratnu ratnu Ent hospital
9 Dr.neeti ratnu ratnu Ent hospital
10 Dr. ashok kumar khatri EAR lobe clinic
11 Dr.sandeep arora Preeti maternity and general hospital
12 Dr.devender jain sexual medicine and skin diesese
13 dr.devender jain hypno theraphy, reiki, spiratual
14 Dr. S P bhargava Anuj chamsa ghar and clinic
15 Shree pharma retail pvt.ltd medi trust pharmecy
16 Shree pharma retail pvt.ltd medi trust pharmecy
17 yogesh khandelwal18 Dr. naveen saini Naveen fracture and general hospital
19 Dr.naveen sharma Superior diagnostic center
20 Dr. A K jalewa Mittal hospital and research center
21 dr.A k jalewa Mittal hospital and research center
22 Dr.sharmeela jalewa Mittal hospital and research center
23 Dr. arvind sharma Global head and general hospital
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24 Dr.rimmi skekhawat marudhar implant and lazer dentistry center
25 dr. shivraj singh rathore marudhar implant and lazer dentistry center
26 dr.rohit sharswat rajasthan dental and cosmetic centre
27 Dr.MK Gupta Allergy asthama & chest hospital
28 Dr. deepender Mehta magnum diagnstics & research center
29 Dr.amandeep Singh Apex dental hospital
30 Dr.deepak chauhan shri nadaan hospital & hope fertility center
31 Dr.Sudhir khunteta shubh hospital
32 Dr.surgical world and body fitness medical equipment, instruments, wheel chair
33 Dr.seema munjal K C munjal memorial diagnostic centre
34 Dr.praveen manglunia saket hospital
35 Dr.atal soni pragati orthopadic hospital
36 Dr.shubash singhmaharao shekhaji aurvedic central research institute, jaipur
37 Dr.Rashni saraswat sharda homeophetic clinic and research centre
38 Dr.jolly arorajollu hospital, appolo information centre and appolo telemedicine
39 Dr.ashok dingra holistic fitness centre
40 Dr,rahul jainpanchamrit (aurvedic, naturopathy, accupressure & yoga centre)
41 Dr. bhawana agarwal clinique & rejuvenation
42 Dr.chaturvedi chandra shekhar S K soni & soni hospital
43 Dr.chandresh arora (pt.) bhatia hospital
44 Dr. mukesh sharma EYE
45 Dr. nitin sharma VCL dental clinic
46 Dr. zafar M rafique meditech peathy lab & sonography centre
47 Dr.Ashok agarwal aadarsh hospital and clinic
48 Dr. supriya ghiya ghiya hospital
49 Mr. C.k.ggupta komal medical & provision store
50 Dr, sanjay arya Dr. arya's dental hospital
51 Dr.chandra shakher sharma Rajasthan hospital & Gastroenterology
52 Dr. Guru prasad gupta gutpa fractures clinic & spine centre
53 Dr. rakesh kedawat star women & general hospital
54 Dr. sandeep vijay puru eye hospital
55 Dr.narendra guglaniDr. guglani centre for advance dental treatment dental clinic
56 Dr.jawahar bakhru prakash mother and child hospital
57 Dr.gopal khandelwal shree hospital
58 Dr.ajay kabra shree child care clinic
59 Dr.O S solomon Solomon hospital
60 Dr.suresh gupta SDM hospital.
61 Saket patodia Yes Diagnostics
62 Dr.Anamika Papriwal phychological counseller centre
63 Dr.Ajay kumar gupta sexual heatth care and research centre
64 Dr.Upendra Singh Nirvan Nirvan's Dental Clinic
65 Dr.G L sharma Jaipur Heart Institute
66 Dr.Ajay sharma fortis escorts hospital jaipur
67 Dr. Renu Ratnu Ummed singh sushila devi memorial
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68 Dr.Ravinder Kumar Sharma69 Biju Samuel health line diagnostic centre
70 Dr.Pooja Saboo, Dr, rakesh Saboo Pooja hospital
71 Dr.Prabhu singh sahara Sahara Child hospital
72 Vickram GadoraNGHC(pilates power yoga, aerobic fitness centre)
73 sunil sharma play on health club GYM & Cardio section
74 Dr. Puneet goyal Renova skin & lazer clinic
75 Dr.sunil Dhand Dhand Diabetic centre
76 Dr.Atul kashliwal fortis escorts hospital jaipur
77 Dr.lovelish jain Head- neck cancer specialist
78 Dr.abhishek dutt mathur abhishek dental care
79 dr trushar jagawat councelling, urologist concern centre
80 Dr.savita jagawat child phycology guidance
81 Dr.vijay kapoor kapoor hospital & diabetes centre
82 Dr.shivraj singh rathore marudhar hospital
83 Dr.Sanjay bhala Bhala dental implants
84 Dr .jagdish ram sharma ayurveda care centre
85 Dr.Shubhranshu86 Dr.Govind goyal Goyal general hospital
87 Dr.Neeru gupta Neeru Eye hospital
88 Dr. Neeraj saraswat Saraswat dental hospital &implant centre
89 Dr.Prabha saini Dhanvantri hospital & research centre
90 Dr. R.P saini Dhanvantri hospital & research centre
91 Dr.Pratul Tuag Taugi Eye hospital
92 Dr.D.L. SolankiMRS Neni solanki diabetes care,education, training and treatment centre
93 Dr. Devesh Gupta Kerala Ayurveda
94 Dr. Amit Nijhawanspeccialist in drug - deaddiction and child and adolesence problem
95 Dr. Mathur Nijhawan Mahthama gandhi medical college
96 Dr. S.P.Mathur97 Dr. Kmal Aggarwal Homoeopathic Dispensary
98 dr. dinesh Agarwal99 Dr.anita gour genesis fertility centre (specialist & director)
100 Dr.neeraj kumar goyal bhandari hospital jaipur (chief consultant)
101 Dr. anuroop rai Rai speciality Dental Care
102 Dr.Sumita mathur Mathur hospital
103 Dr. arvind kumar sharma Arogyadeep herbal homoeo clinic
104 Acupressure health care system acupressure, magnet, pyramid, sujok items
105 Dr.ritu chauhan (mbbs, ms, gynac & obsto) Shri nidaan hospital & hope fertility centre
106 Dr.raj prabha panagharia sagar hospital- Infertility & ENT centre
107 Dr.rajeev bagarhatta (cardiology) SMS hospital
108 Dr.piyush goyal (radiologist) de, goyal's path lab and imaging centre
109 Dr. prakash chablani (executive director) pardaya memorial hospital
110 Dr. manoj tiwari (BDS) dr. tiwari dental clinic
111 Dr. S N GuptaGupta child and general hospital (derma profile)
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112 Dr. anuj mathur jyoti nursing home pvt.ltd
113 Dr. arun falorfalor eye & phaco surgery centre (eye specialist)
114 Dr.rohit pandya pandya hospital & research centre
115 Dr.subodh sindhu joshi family care hospital
116 Dr. anurag vermani Fortis escorts medical centre
116 Dr. anurag vermani Fortis escorts medical centre
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Dr.manju gupta (consultant obstetrician & hynaecoloyist) ayush hospital
119 Dr.anjali choudhary (dental surgen)smile design & orthodontic (braces) treatment centre
120 Dr. anurag vermani Fortis escorts medical centre
121 Dr.manish k jain (MBBS, MD) shwaas centre
122 Dr.mashavemder jain navkar hospital
123 Dr. dinesh shah Piles clinic & nursing home
124 Dr.rishi lavania lavania dental clinic
125 Dr.sanjay kumar mittal (MD Skin & VD) mittal skin cosmetology clinic
126 vidh balkrishan mishra jagdamba ayurvedic aushdhayalya
127 tagore hospital & research institute tagore hospital & research institute
128 Dr. renuka joshi Dr. renuka diagnostic
129 Dr.neeti ratnu ratnu Ent hospital
130 Dr. ashok kumar khatri EAR lobe clinic
131 Dr.sandeep arora Preeti maternity and general hospital
132 Dr.devender jain sexual medicine and skin diesese
134 Dr. Amit Nijhawan SMS hospital
135 Dr. Mathur Nijhawan de, goyal's path lab and imaging centre
136 Dr. S.P.Mathur pardaya memorial hospital
137 Dr. Kmal Aggarwal Mahthama gandhi medical college
138 Dr.gopal khandelwal139 Dr.ajay kabra Homoeopathic Dispensary
140 Dr.O S solomon rajasthan dental and cosmetic centre
141 Dr.suresh gupta Allergy asthama & chest hospital
142 Vipin verma magnum diagnstics & research center
143 R B Goyel Apex dental hospital
144 Vivek Pareek145 Vipin verma ratnu Ent hospital
146 R B Goyel ratnu Ent hospital
147 Vivek Pareek EAR lobe clinic
148 rajaram agarwal149 Dr. Neeraj saraswat Fortis escorts medical centre
150 Dr.Prabha saini ayush hospital
151 Dr, arun sharmasmile design & orthodontic (braces) treatment centre
152 Kaisalh chandr choudhary Fortis escorts medical centre
153 Omender Ratnu marudhar hospital
154 Dr, manisha ratnu Bhala dental implants
155 Dr.neeti ratnu
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156 Dr.Ravinder Kumar Sharma A H pharmaceuticals
157 Biju Samuel neuroligist
158 Dr.Pooja Saboo, Dr, rakesh Saboo thar hospital
159 Dr.Prabhu singh sahara160 Vickram Gadora rajasthan dental and cosmetic centre
161 Dr. R.P saini Allergy asthama & chest hospital
162 Dr.Pratul Tuag magnum diagnstics & research center
163 Dr.D.L. Solanki Apex dental hospital
Conclusion
1. To create a magazine cum directory that provides simple browsing material along with contacts of medical services in different parts of the town. Creating a magazine that can be browsed for reading material and retained for the contact information.
2. Approx. 54% of doctors of Jaipur give listing and advertisement for magazine.
3. 27% of listing is given by doctors of North, 26% by doctors of south, 24% by west and 23% by doctor of east zone.
4. After visiting doctors I come up with some of the reasons that why most of the doctors are not interested
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in giving listing and advertisement or only listing not advertisement.Some of the reasons why doctors are less interested in giving:
They find the cost of listing and advertisement very high.
Doctors feel that there is no benefit of giving listing in this magazine. As people don’t see it and even don’t keep it for long.
Some are satisfy with those patients who are coming. They feel that they don’t need any promotion or advertisement.
ANNEXURE
Perposal form
To, Date: …………….………………………....…………………………Jaipur
Sub: Special Magazine on Healthcare
Dainik Bhaskar is a group synonymous with innovation and trend setting. It is our endeavor to explore and help our clients to expand their market with novel ideas. Contributing to this trend, we propose to release a special compilation on the medical sector on 1st July ’10 - Doctors Day!
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The magazine will provide informative reading to Dainik Bhaskar’s wide readership of 9.54 lacs in Jaipur City.
Specifications of the magazine:Size: 25 x 18 cmsNo. of pages: 48 approx.No. of copies: 3.5 lacs approx.Cover Price: Complimentary to all DB households in Jaipur City (Approx. 3.5 lacs)
The magazine will include the following:
Articles on the wide spectrum of the prevalent problems along with a basic know-how on the options of treatment available
Write-ups on some specialty streams and doctors It will convey current information on topics such as: new technology, procedures,
process, available drugs and their contribution in the contemporary market. The magazine will also carry a significant listing and advertisements on the following:
- Hospitals & Nursing Homes- Labs & Diagnostic Centres- Specialists and Specialty Clinics- 24 hour medical stores- Blood Banks- Emergency services- Alternate Medicine: Homeopathic, Ayurvedic, Biochemic, etc. treatment centres
The magazine will cover interesting articles and information on contemporary health Information.
We invite your listing and advertisement, in this Special issue. You may choose to publish advertorial or any ‘Special Story’ of healing.Most of us remember a ‘Wonder Story’ of healing. We propose to offer a Special Story of Cure, to a special client, as an opportunity to connect with our wide readership and highlight the uniqueness of his special treatment and cure. (PAGE 1)
Dear Sir,
The rates for Healthcare magazine cum directory are as under:
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1. For being a part of the Listing - Rs. 1200/- per entry
Index will be compiled under headings as below:
a. Hospitals & Nursing Homesb. Labs & Diagnostic Centresc. Specialists and Specialty Clinicsd. 24 hour medical storese. Blood Banksf. Emergency servicesg. Alternate Medicine: Homeopathic, Ayurvedic, Biochemic, etc. treatment centresh. Jaipur Map indicating prime Advertisers' location
* Medical Stores are offered a special rate of Rs. 350/- for each entry
2. For Fixed Size Ads
a. Ad Size 5 x 8 = 40 sq. cms Rs. 10,000/- onlyb. Ad Size 5 x 4 = 20 sq. cms Rs. 5,000/- only
Attachments:
1. Proposal Letter 2. Form for filling Listing details Kindly contact the following nos. to have the form collected: 99280-78050, 9772201605 P.S. Below are Advertisement Costs for Premium, Full, Half and Quarter pages. Front Inside: Rs. 2.0 lacs Back Page: Rs. 2.25 lacs Back Inside: Rs. 1.75 lacs
Full Page: Rs. 1.5 lacs Half Page: Rs. 80,000/- Quater Page: Rs. 45,000/-
‘Wonder Story’: Rs. 2.25 lacs Centre Poster Spread/ Centre Spread: 5.5 / 3.5 lacs(PAGE 2)
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BIBLIOGRAPHY
MEDICAL DIRECTORY
www.google.com
www.dbcorp.com
www.dainikbhskar.com
Yellow pages
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