Brave New World…Wide Web
Job Hunting in the 21st Century
Presented by Kit Keller
December 14, 2011
…enough about me!
• Librarian
• Educator
• Consultant
• Researcher
• Librarian
It’s a cruel world out there…
The unemployment rate in the US has doubled since the recession began in December of 2007.
About 59% of parents provide or recently provided financial assistance to children aged 18 to 39 who weren't students, concluded a May survey.
Americans 25 and under face one of the toughest job markets in modern history.
Why should you care? Nationally, 91% of public libraries provide access to job
databases and other job opportunity resources.
Old World Techniques
• 1 in 6 workers use social media to get hired
• Almost 90% of job seekers have a profile on a social media site
• 54% of all job hunters use Facebook, Twitter or Linkedin to find jobs
• 50% of job seekers used Facebook, 25% used Twitter, and 36% used Linkedin to look for a job in the last 12 months
• 18.4 million Americans say Facebook got them their current jobs. The numbers for Twitter and Linked in are 10.2 million and 8 million respectively
Is this for real?
YES!
What now?
What do these companies have in common?
They’ve all used LinkedIn to recruit candidates for employment.
First Impressions Matter
• Professional photo• ‘Grown up’ email • No typos• Careful connections
Now what?
• Strategically join groups• Select companies to follow• Carefully post updates• Participate judiciously
Write as though every posting is part of a job interview – because it is!
Status update…does anyone notice?
Laid off – April 25
Updated status – April 26
InMail message – April 27
Interview – July 15
Job – September
1
Types of Groups
Maximize use of tools and options
Who Viewed My Profile?
You
Colleague
Potential Employer
Friends of LinkedIn
Why use ?
Tweet!“Establish yourself as knowledgeable in your area of interest by tweeting about the latest articles, news, or research related to your field.”
FACEBOOK…
Is there a role for Facebook for job-searching?
Blurred lines…
• Provide workshops on using social media tools
• Put together tips on using LinkedIn & Twitter
• Identify reliable groups to ‘follow’ on Twitter & join on LinkedIn
• Create your own professional online presence, for yourself and your library
Reference List
Slide 3 Current U.S. Unemployment Rate Statistics. Retrieved from About.com: http://useconomy.about.com/od/economicindicators/a/unemploy-curren.htmSlide 4 Lublin, J. S. (2011, November 11). The toll on parents when kids return home. Retrieved from Wall Street Journal Web site: http://online.wsj.com/article/SB10001424052970203537304577028001724067184.html?mod=e2tw Slide 5 American Library Association: http://www.ala.org/ala/research/initiatives/plftas/2010_2011/jobsmap1011.cfmSlide 6 INFOGRAPHIC: Can Facebook, Twitter And Linkedin Really Get You A Job?http://articles.businessinsider.com/2011-12-01/strategy/30461984_1_social-media-linkedin-twitterSlide 7 Same as above.Slide 8 21st Century Job-hunting Techniques. Retrieved from http://www.bankrate.com/finance/financial-literacy/21st-century-job-hunting-techniques-1.aspx#ixzz1e4YBVrCS Slide 9 Pew Internet & American Life. (June 16, 2011). Rural Areas and the Internet. Retrieved from http://www.pewinternet.org/Reports/2004/Rural-Areas-and-the-Internet/4-The-Activities-Rural-Internet-Users-Pursue/1-Rural-users-have-waded-knee-deep-into-the-Web.aspxSlide 10 Same as above.Slide 14 About LinkedIn: http://press.linkedin.com/aboutSlide 21 Brooks, K. (2011, January 31). Using Twitter in Your Job Search. Psychology Today. Slide 26 About.com. Facebook and Professional Networking. Retrieved from http://jobsearch.about.com/od/networking/a/facebook.htm
