Download - Naz Internship Report Final
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INTERNSHIP REPORTFebruary - July 2010
Student: Nasser Mohamud
Class: 3 COA
Study: Communication
Student nr: 449700
Internship Company:Toronto CityEventsJob coach: Deborah Leis
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Internship coach: Me!issa Ducha"
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Preface
Current!y#$
mcom%!etin&
a'ache!or$s
de&reeinC
ommunic
ationat the#N(o!!
and)choo! o*Communicationsin theNether!ands+ #$min my3rdyearandthere*ore #havetoconduct a ,monthinternshi%+
Thereaso
n #choose todo myinternshi%abroad isbecause #anted to
bene-t *romthee.%erience+A*ter*o!!oin& 3internshi%sin theNether!ands
durin&my%reviouseducation/ #ante
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dane
cha!!en&e+
#antedtodomyintern
shi%abroad
toe.%e
riencetheinternationa!busin
essor!dand to!earnin&/im%roveanddeve!o%nesets
o*s"i!!s+Oneo* mymain&oa!sis toim%rove myEn&!ish+Another&oa! isthat#$m%!annin& tostudyabroad and*o!!oaMasters
%ro&ram+
This ishy #choose to*o!!omyinternshi%abroad to
!earnanddeve!o%nesetso*
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s"i!!s
andtoe.%e
rienceor"in&abroad+
Thereason#cho
oseCan
ada *ormyinternshi% isbecausemy
unc!e is!ivin& inTorontoe!!over 10years+ #tseemedconvenient *orme"noin&that oneo* my
re!atives isnearby/someone hocanhe!% meandshome theay inCanadahi!edoin&myinternshi%abroad+
#n this
internsh
i%
re%ort #
i!!
describe
mye.%erie
nces
durin&
my
internsh
i%
%eriod+
The
internsh
i%
re%ort
contains
an
overvie
o* the
internsh
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i
%
c
o
m%
a
n
y
a
n
d
t
he
a
c
t
i
v
i
t
ie
s
/
t
a
s"s and
%ro2ects
that #
have
or"ed
ondurin&
my
internsh
i%+
ritin&
this
re%ort/ #
a!so i!!
describe
and
reectmy
!earnin&
ob2ects
and
%ersona
! &oa!s
that #
have
set
durin&my
internsh
i%
%eriod+
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5or this o%%ortunity/ # than"6
Deborah Lewis, ho is the CEO o* CityEvents and my 2ob coach+ # ant to
than" her*or &ivin& me the o%%ortunity to *o!!o my internshi% at her com%any+
)he had the "indness to acce%t me in her com%any and &uide me throu&h my
internshi% ith advice/ *eedbac" and ti%s des%ite her busy schedu!e+
Melissa Duchak/ ho is my schoo!s internshi% coach+ )he he!%ed and coached
medurin& my internshi% by &ivin& me *eedbac" and ti%s on ho to hand!e and
a%%roach situations+ )he had a!ays time to anser a!! my uestions concernin&
my internshi%+
Michelle Le/ ho is or"in& *or ish Canada/ a com%any that arran&esinternshi%s inCanada+ # ant to than" her *or he!%in& me ith the %rocess o*-ndin& me a suitab!e internshi% in Canada+
bdi Mohamed/ ho is my unc!e and ho has %rovided me ith anaccommodation *or my internshi%+ # anted to than" him *or !ettin& me !ive ithhim and he!%in& me durin& my stay in Toronto+
A!so # a%%reciated a!! the interns # or"ed ith and s%ent &ood moments ithdurin& my internshi%+ # ant to than" Lisa Perru!!a, "ladis #re$o, Da%yDuon&, Jessica 'im,'risten Loma(, Jessica Loach, le(andraPeterseren andLisa Le)
'esides my internshi%/ # rea!!y en2oyed my stay in Toronto/ Canada+ #t is a&reat e.%erience and # ant to than" everybody *or it+
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#able ofContents
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O?AN#)A
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(#:#T(:E)
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unication
8B
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3.1.1 343+# PL++I+"
CityEvents is an event %!annin& com%any/ that is hy this area is the mostim%ortant one+ Most o* the *ocus and attention &oes into here+ :!annin& an eventcan ta"e u% to ee"s or months+ # most!y or"ed on the %!annin& %rocess o* the
5astLane events+ A event here youn& urban %ro*essiona!s meet and netor"/discuss trends/ trade ti%s and ma"e bene-cia! contacts ith other %ro*essiona!sin various industries+ CityEvents uses critica! %aths *or schedu!in& event %ro2ectactivities to %!an the 5astLane events+ The event %ro2ect activities are dividedinto the *o!!oin&6
1Administration
2Mar"etin& and :romotion
3Desi&n
4Lo&istics
5is" Mana&ementF(ea!th and )a*ety
65ood and 'evera&e
#n my internshi% re%ort # i!! describe the 5astLane event %ro2ect activities that# as invo!ved in+
Adminstration
1)earchin& and addin& contacts to ?oo&!e docs
2%datin& the ebsites
3Contactin& %otentia! s%onsorshi% %artners
4Or&aniKin& and u%datin& documents and schedu!es
5Mai!in& !etters to c!ients
)earchin& and addin& contacts to ?oo&!e docs
Addin& contacts to ?oo&!e docs is im%ortant+ Meetin& ne %eo%!e andnetor"in& is %art o* the everyday activity hen or"in& in event %!annin& and%ub!ic re!ation+ That is hy in*ormation *rom business cards needs to be addedto the ?oo&!e docs dai!y to maintain the contact+
%datin& the ebsites
%datin& the ebsites is an im%ortant dai!y tas" that must be com%!eted+
CityEvents u%dates the ebsites ith ne b!o&s/ %hotos/ videos and artic!es
about various events and not 2ust 5astLane+ Many businesses and c!ients emai!
CityEvents ith the reuest to have their events %osted on the ebsites+ The 3ebsites that # had to u%date re&u!ar!y durin& my internshi% are6
9astLanee%ents)ca
This is the ocia! ebsite o* 5astLane
#orontoCity3%ents)ca
This ebsite is the ocia! ebsite o* CityEvents this ebsite is the centra!hub o* a!! in*ormation re&ardin& CityEvents+
Deblewis)ca
This is Deb$s b!o&/ she is The CEO o* CityEvents+
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These 3 ebsites are the main ebsites that CityEvents uses to mar"et theevents+ The ebsites contain in*ormation resources and !in"s o* CityEvents/ DebLeis/ 5astLane and other events+
Contactin& %otentia! s%onsorshi% %artnersTo %romote 5astLane/ e are a!ays searchin& and contactin& %otentia!s%onsorshi%s %artners to s%onsor the 5astLane events+ e oIer the com%aniesthe o%%ortunity to connect ith youn& %ro*essiona!s in the u%comin& 5astLaneevents in 1080+
The %rocess &oes throu&h the %hone/ *a. or emai!+ e reuest their su%%ort to
donate &i*t ba& items or door %riKes at one 5astLane event or more+ #n return e
oIer e.%osure durin& the event on a number o* !ive mar"etin& initiatives such as
the %oer%oint/ %oster and yers that are *eatured durin& the events+ A!so e
oIer that the !o&o$s o* the com%anies i!! be %ut on the 5astLane ebsite as a
%artner+ And e oIer to hand out %roducts to the youn& %ro*essiona!s that attend
the 5astLane event throu&h &i*t ba&s and door %riKes+
Or&anisin& and u%datin& schedu!esFdocuments re&ardin& u%comin& eventsor"in& *or CityEvents/ s%onsorFsu%%!iersFvendors documents has to beu%dated on
a re&u!ar base+ Documents i!! be sent re&u!ar!y throu&hout the day/ and most
documents have to be edit and revieed re&ardin& the u%comin& event+ These
documents are *or e.am%!e 5astLane %romotiona! in*ormation !etters/ s%onsor
!etters and contracts+
Mai!in& !etters to c!ients
Each CityEvents member has a database tar&etin& a 5astLane tar&et &rou%+These databases need to be u%dated on a re&u!ar base and consist o* trac"in&
in*ormation o* ebsites that need to be %osted in/ )ocia! media &rou%s in
5aceboo" and Lin"ed#n that need to be in*ormed/ Emai! !etters that need to be
send out to c!ients+ Every member o* CityEvents i!! send out on!ine in*ormation
!etters and %oster to their %ersona! contacts+ This ha%%ens a *e times over the
mar"etin& cam%ai&n o* 5astLane)e a!so send out in*ormation about the ne.t
events to a!! the %revious attendees ho have attended the %revious 5astLane
events+
Other event activities
These are the event %ro2ect activities that # as invo!ved in+ There are oI course
many other event activities+ These activities are divided beteen the interns+
Event %!annin& activities such as the De+ign, Logi+ic+, Ri+1 M&n&gemen
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3.1.2 3S3C;I+"
or"in& *or CityEvents you i!! s%end most the time researchin& diIerent
in*ormation that can he!% ith the event %!annin& %rocess+ >ou i!! a!so s%end
time observin& and ana!ysin& diIerent sub2ects+ hen a ne event occurs/ there
are diIerent demands that the c!ient cou!d reuest+ A !ot o* research has to beconducted to -nd the c!ients in*ormation+
The researches that # made durin& my internshi% are based on 5astLaneand CityEvents events and consist o*6
1esearch on venues6 hat is the best venue that suites the c!ientsneeds de%endin& on the bud&et
2DiIerent su%%!iers and caterers needs to be contacted re&ardin& %ricin&
3esearch on event entertainment/ bands/ music has to be done
Once the main research is done/ a *o!!o u% research has to be conducted anda!! the contacts re&ardin& the event such as caterers/ %er*ormers and su%%!iersmust be contacted re&ardin& their services+
A*ter that/ a handson research is &oin& to be contacted here the*o!!oin& activities are invo!ved6
1Attendin& a tour o* the venue Goor %!anH
2Attendin& meetin& ith the su%%!iers and caterers *or a chec" u%/ totaste *ood and bevera&es
3Attendin& meetin&s ith A< and e!ectronic su%%!iers to !earn ho to usethe a%%!iances
4Attendin& meetin&s ith the caterers to taste *ood and bevera&es
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At CityEvents you i!! be constant!y mar"etin& u%comin& events throu&h varioussocia! media too!s/ maintainin& communication ith the tar&et &rou%+ CityEventsuses social mediaas a main strate&y *or mar"etin& and %romotin& eventactivities+
Durin& my internshi%/ # have or"ed ith the severa! socia! media too!s to
%romote the 5astLane events+ The socia! media too!s that # most!y used *or the
mar"etin& and %romotion o* 5astLane are ?oo&!e docsFemai!/ ord%ress/
5aceboo" and Lin"ed#n+ The socia! media o* 5astLane can be divided in to 3
cate&ories6
Cate&orie6 :ub!isch
#ool6 ord%ress
.se6 :ostin& b!o&s/ artic!es/ Nes
hen b!o&&in&/ e uti!iKe @ord press,a b!o&&in& %ub!ishin& %!at*orm+ #t isvery easy to use and e use it to %romote 5astLane+ sin& ord%ress e%romote 5astLane ith the *o!!oin& ays6
:ostin& b!o&s and artic!es
:romotin& 5astLane throu&h b!o&s and artic!es/ ritin& about the theme/netor"in&/ venue/ vendors/ *ood and drin"s G):H+
Addin& %hotos J videos
Addin& %romotiona! %ictures and videos onto the ebsite+
:romotions J contests
:romotin& event as%ects and creatin& and deve!o%in& %romotiona! contestsith the o%%ortunity to in+
Cate&orie6 )ocia! Netor"in&
#ool6 5aceboo"
.se6 )earchin& and connectin& ith the tar&et
&rou%/ )harin& on!ine resources/:romotions
5aceboo" is easy to use+ 5aceboo" a!!os us to connect and communicate ithour *o!!oers/ attendees and c!ients on a re&u!ar basis+ The activities that aredone on 5aceboo" inc!uded6
1:!acin& messa&es/ %hotos/ videos and !in"s on the 5aceboo" a!!+
2Creatin& or 2oinin& 5aceboo" &rou%s
3Addin& events to 5aceboo"
4#nvitin& *riends and contacts
5#nvitin& *riends and contacts
Cate&ory6 )ocia! Netor"in&
#ool6 Lin"ed#N
.se6 )earchin& and connectin& ith the tar&et
&rou%/ )harin& on!ine resources/:romotions
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e use Lin"ed#n to create discussions that revo!ve around events and ma"econtacts to invite the the CityEvents Lin"ed#n &rou%+ e a!so use Lin"ed#n *or%ostin& in &rou%s+
Cate&ory6 )ocia! Netor"inool6 ?oo&!e Docs
.se6 )earchin& and connectin& ith the tar&et
&rou%/ )harin& on!ine resources/:romotions
A side *rom our on ebsites/ e %romote the artic!es on other re!evant socia!media and events ebsites+ e a!so use ?oo&!e docs to store and to *o!!o u%on in*ormation about the activities o* 5astLane+
3.1.4 +L=EI+"
CityEvents monitors the use o* socia! media by trac"in& a!! the socia! media too!s+The socia! media too!s that # used to trac" and ana!yKe socia! media activities are5aceboo"/ Titter/ the ebsites tracs/ >outube and 5!ic"r+
e monitor a!! o* our %osted teets/ &rou% amounts/ %hotos J videos viesand %romotions throu&h the diIerent socia! mediaPs to see i* our strate&iesor"s+
3.1.5 P.
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3.1.6 9I++C3
The -nancia! area o* CityEvents is %re%arin& bud&ets by assistin&/researchin& and com%arin& costs+ Durin& my internshi% # most!y or"ed onthe -nancia! cost o*#nvesti&ator Meetin& event that is he!d in 'ritish Co!umbia in
M 'io)ciencesNimotuKumab tria!s in N)CLC+ The meetin& is or&anised *or doctors andcoordinatin& nurses *rom hos%ita!s a!! over Canada and even the nited )tates+
:ro&ram Detai!s o* the event6
Date6 May 84th to May 8=th
(ote!6 5our )easons estin 'ayshore hote!
City6
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3.1.7 -+BSI#3 343+# C#I4I#I3S
CityEvents is an event %!annin& com%any and durin& events/ every staI member
has severa! tas"s and res%onsibi!ities+ These activities are described in the event
%roduction schedu!e/ that are set 2ust be*ore the actua! event is &oin& to ha%%en+
The event %roduction schedu!e is divided into 3 %arts+
'e*ore the event
1Ma"in& sure set u% is done %ro%er!y
B!ing in +u$$%' Bo#e+, +ign&ge &nd &%% o)e! e6ui$men $!o"eco!, %&$o$,c&+)/o#, ic1e+, $o+c&!d+, $%&+ic *!&me+, A
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3.2 P-J3C#S +D C#I4I#I3S
Durin& my internshi%/ # had been assi&ned to or" on a cou%!e o* %ro2ectsand activities+ My s%eci-c %ro2ects consisted o* the *o!!oin&6
3.2.1 9S#L+3 M'3#I+" PL+
# have ritten a mar"etin& %!an *or the 5astLane event+ #n this mar"etin& %!an/ #
described ho to mar"et 5astLane usin& socia! media+ The mar"etin& %!an
out!ines the strate&ies needed to be success*u! in %romotin& an event+ #t &oes
throu&h the mar"etin& %rocess and describes the necessary actions to im%rove
and to achieve the ob2ectives and &oa!s+
or"in& on this mar"etin& %!an/ # ana!yKed the com%any itse!*/ the mar"et and5astLane tar&et audience+ # he!% deve!o% and determine ob2ectives and the
choice o* the mar"etin& communication strate&y+
The main &oa! o* this 5astLane mar"etin& %!an is to %romote the 5astLaneevents usin& the mar"etin& communication strate&y/ the socia! media too!sand to create aareness amon& the tar&et &rou%+
3.2.2 9S#L+3 3S3C; 3P-#
Durin& my internshi%/ # have conducted surveys to research and eva!uate the
5astLane event+ The survey is based on uestions o* hat attendees thin"
about 5astLane/ ho they heard about the event and hich on!ine too!s theyuse+ The survey conducted on!ine as e!! as durin& the events and shos a!!
the 5astLane survey resu!ts such as the tar&et audience &ender/ a&e/ mar"et
and many diIerent thin&s+
'ased on the resu!t o* the survey/ su&&estions are &oin& to be made to im%rovethe 5astLane events+ A!so actions are &oin& to be described on ho to im%rove5astLane+
The %ur%ose o* this research re%ort is to eva!uate and to im%rove the 5astLaneevents/ and to %rovide the attendees ith the hi&hest !eve! o* service durin&
each 5astLane event+
3.2.3 L-=L#= P-"M
# researched the %ossibi!ity o* creatin& a !oya!ty %ro&ram *or the 5astLane attendees+# came u% ith ideas on ho the attendees can become a member o* 5astLane+
#t is %art o* the research re%ort # have rote *or 5astLane here # came u% ith
su&&estions and actions to im%rove the 5astLane events+ #n the a%%endi.
cha%ter # added 5astLane Mar"etin& %!an and esearch re%ort+ #n the a%%endi.
o* the research re%ort you i!! -nd the ideas o* the Loya!ty %ro&ram+
1=
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6) C-MP3+#3+CI3S +D SM#PL+
4.1
C-MP3#3+CI3S
The 1ma2orcom%etencies that #havechosen andim%!ementeddurin&myinternshi% are:ro2ecte.ecutor and'udðo!derF%!anner+
4.1.1 3L#I-+S;IP@I#;MJ-C-MP3+CI3S
As a P!o"ece#ecuo!/ #antedactive!y
contribute tothecom%any$sob2ectives bya%%!yin& the"no!ed&e #obtaineddurin& myeducation+
That is the&oa! that # setu% be*ore myinternshi%be&an+
#n the %revious
cha%ter/ #
described the tas"s and
%ro2ects that # have or"ed
on durin& my internshi%+
These tas"s and %ro2ects are
divided in the areas
mar"etin& communication/
:/ researchin& and
ana!yKin&+ These areas are
a!! as%ects o* the "no!ed&e
# obtained durin& my
communication education
over the years/ e.%ect *or
the event %!annin& area+ #
i!! short!y describe theas%ects o* my education and
the re!ationshi% and
connection that it had ith
the tas"/ %ro2ects and
activities # had to im%!ement
as a %ro2ect e.ecutor+
Mar"etin& communication
or"in& in this area # as
assi&ned to mana&e themar"etin& %rocess o* the
5astLane events+ The tas"s
and activities that # had to
or" ere %rimari!y
%romotin& the event ith the
diIerent socia! media too!s
such as 5aceboo"/ Titter
and Lin"ed#n to %romote the
5astLane events+
Advertisin have or"ed in this area *ora short %eriod o* time+ 5or thisarea/ # rote su&&estions onho to redesi&n andadvertise the ebsite o*CityEvents and 5astLanecreative!y+
: and media
# have or"ed on this area
constant!y in*ormin& and%romotin& the tar&et &rou%
by ritin& b!o& artic!es and
sendin& emai! !etters+ As
*or the media/ # constant!y
used socia! media too!s to
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in*orm and
%romote the
tar&et &rou%
by %ostin&/
and sendin&
messa&es on5aceboo"/
Titter and
Lin"ed#N+
As a'udðo!derF%!anner #set u%the&oa!
to %re%are andassist ith the%re%aration o* thebud&ets o* theevents or&aniKedby CityEvents+
or"in& as a bud&et %!anner
durin& my internshi%/ # have
com%ared su%%!y eui%ments
costs *or CityEvent invo!vin&
audio/ video/ visua!s !i&htin&
and sta&in&+ A!so # have
maintained the bud&et o* a
meetin& event+ # had to
research and &ather
accommodation/ i&hts coststrave! J trans%ortation/
hos%ita!ity and activity costs+
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4.1.2 3L#I-+S;IP @I#; P3S-+L D343L3P3M3+# #"3#S
'e*ore my internshi% be&an/ # set u% %ersona! deve!o%ment tar&ets to %ractise/
im%rove and deve!o%+ # anted to observe and research sub2ects/ %re%are %!ans/
research the media and the tar&et &rou%s+ # a!so anted to deve!o% communication
and media strate&ies/ and to %!an and or&anise communication activities+
# have or"ed and %racticed a!! these tar&ets and s"i!!s durin& the s%eci-cassi&ned %ro2ects that # have or"ed on durin& my internshi%+ # have describedthe content o* these %ro2ects in the %revious cha%ter+
or"in& on the mar"etin& and research %ro2ects has de-nite!y he!%ed meim%rove my En&!ish !an&ua&e by ritin& and describin& sub2ects in the %!ans+ #ta!so has im%roved my others s"i!!s such as my observin&/ research andana!yKin& s"i!!s+
6)*)2 P-J3C# -L +D D3"33 -9 I+D3P3+D3+C3
:ro2ect ro!e
The ro!e that # *u!-!!ed durin& my internshi% in the %!annin& %rocess o* theevents/ as a mar"etin& assistin& ro!e+ # have been assi&ned to mana&e themar"etin& activities o* the events+ The activities that ere assi&ned to eresendin& %romotiona! Emai! '!ast/ searchin& *or ebsites/ b!o&s and !ocations to %ostevents on!ine/ searchin& *or ebsites/ b!o&s and other !ocations to %ost eventson!ine+
The tit!e that is &iven me to at the be&innin& o* the internshi% as6
N&++e! Mo)&mudM&!1eing +$eci&%i+Ci'Een+ ; To!ono+ P!emie!e Een P%&nning Boui6ue
De&ree o* #nde%endence
The de&ree o* inde%endence at CityEvents is hi&h+ or"in& *or CityEvents you i!!&et the *reedom to %re%are and im%!ement your or" at your on %ace+
A status re%ort had to be -!!ed out every Tuesday and Thursday+ This ay DebLeis can trac" hat %ro2ect are bein& or"ed on+ A!so Deb Leis as a!ays
around *or uestions and assistance/ but most o* the time e had to do theor" by ourse!ves+ This is eIective because this ay you i!! be ab!e to !earn onyour on and "no ho to it+
5eedbac"
Durin& my internshi% at CityEvents/ # ou!d &et !ots o* *eedbac" on ho to im%!ementthe or"+ CityEvents has , or"in& areas and # have or"ed in a!! o* them+ # haveor"ed ith most o* the interns and a!! o* them ou!d &ive *eedbac" or e ou!dbrainstorm on certain sub2ects+ The interns have diIerent s%eci-c educationa!bac"&round and # ou!d &et *eedbac" *rom their area o* e.%ertise+ 5or e.am%!eor"in& in :/ # ou!d in*orm the tar&et &rou% by ritin& b!o&s artic!es and sendin&emai!s !etters+ Most o* the *eedbac" that # &ot or"in& on this area is to mention the
):$s Guniue se!!in& %ointsH o* the event+ The -rst b!o& Deb as"ed me to rite as
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about my 8ste.%erience as attendee o* 5astLane+ # rote it *rom my %oint o*
vie and # rote as # s%o"e+ # uic"!y !earned that this is not the ay+ # had totry to rite the b!o&s and %romotiona! emai! !etters *rom the %oint o* vie o*the %ub!ic
8stb!o& that # rote6
M' 7!+ een )& I ee! e#$e!ienced i+ c&%%ed F&+%&ne. I0+ & ne-o!1ing een )&)e%$+ 'oung $!o*e++ion&%+ o mee. I $e!+on&%%' e#$e!ienced )& i+ &cu&%%' & g!e& -&'o mee o)e! $!o*e++ion&%+ &nd e#c)&nge +o!ie+ &nd &n')ing )& c&n )e%$+ 'ou -i)'ou! c&!ee! &nd een $e!+on&% %i*e.
T)e een -&+ c&%%ed M&1e oe! 'ou! /u+ine++ -i) F&+%&ne &nd )e )eme o* )e een -&+
Be&u'. T)e ide& o* )e een i+ o !e;ene!gi5e 'ou %oo1 &nd & )e +&me ime 'ou ne-o!1. I
-&+ )e%d in )i+ /e&ui*u% +uie & )e Q89 1ing+!ee &%+o 1no-n.T)e' -e!e & %o o* di3e!en
endo!+ %i1e De!mo%ogic& -)o -e!e giing i$+ &/ou S1in c&!e. T)e!e -e!e &%+o endo!+ *o!
N&i% &! &nd Co+meic+. Bu )e endo!+ )& +ud ou *o! me -&+ )e one -)e!e 'ou ge &
m&++&ge -i) W)ee%+. You0%% ge & 9 minue me++&ge -i) moing -)ee%+ *!om /&c1 o nec1.A*e! )& 'ou *ee% +o g!e& &nd 'ou *ee% +o !e*!e+)ing &nd ene!gi5ed. T)e o)e! endo! )&
&%+o c&ug) m' &enion i+ )e one -)e!e 'ou c&n ge & $!o*e++ion&% $icu!e &1en. An)on'
P&!&5o -)o I me &nd &%1 o -&+ $!oiding )e &endee+ )e o$$o!uni' o &1e &
$!o*e++ion&% )e&d +)o )& 'ou c&n u+e *o! /u+ine++ /u &%+o *o! F&ce/oo1, Lin1edin &nd een
'ou! -e/+ie. M' $)oo -&+ &1en &nd I %oo1 g!e& )&n1+ o An)on'.
A+ *o! )e een )e &endee+ -e!e en"o'ing )ei! +e%*. T)e!e -&+ *ood, d!in1+, %&ug)e!
&nd mu+ic. You cou%d &cu&%%' noice )& $eo$%e -e!e ne-o!1ing &nd )&0+ )e m&in
go&% o* )e een. Bu & )e +&me ime )e' -e!e )&ing *un. I go )e c)&nce )e &%1
o & %o o* $eo$%e )e!e. And /ec&u+e im *!om Ho%%&nd &nd ne- in o-n, So I +&!ed o
&+1 )em4 >W)& i+ & mu+ +ee in To!ono
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4.2 SM# PL+
The *o!!oin& com%etencies that # have chosen are the S!&egi+, P!o"ec
o!g&ni+e! &nd Re+e&!c)e!.These com%etencies are based on activities that # havedone durin& my internshi% and that *u!-! my com%etencies and !earnin& ob2ectives+
# have described these com%etencies in )MAT !earnin& ob2ectives+ #n thischa%ter/ # i!! describe ho # *u!-!!ed these com%etencies and !earnin& ob2ects+
4.2.1 S##3"IS#
As a S!&egi+,# ant to come u% ith %!ans ne ideas and strate&ies onho im%rove the com%any %osition in the mar"et+
or"in& on this com%etency durin& my #nternshi%/ # observed and ana!yKed
be*ore comin& u% ith strate&ies+ # described that my &oa! as to try to come
u% ith ne ideas and strate&ies on ho to im%rove the com%any$s %osition inthe mar"et+ A!so one my other &oa!s is deve!o%in& ne ideas and strate&ies on
ho to attract the tar&et &rou% throu&h communication resources+
Mar"etin& and communication strate&y
# rote a Mar"etin& %!an *or the 5astLane event+ This mar"etin& %!an is based on
the socia! media strate&y+ #t describes ste% by ste% ho to %romote an event
usin& the socia! media too!s+ #n this mar"etin& %!an # u%dated and added socia!
media strate&ies such as !in"in& the socia! media too!s and activities to the
ebsite usin& the b!o&s artic!es/ %hotos J videos and other socia! media too!s+
# a!so u%dated and added &enera! communication strate&ies to the %!an suchas Emai! Mar"etin&FEnes!etters,Eb!asts/ Te!e%hone ca!!s/ 5!yers J:osterin&/ Advertisement/ Nes%a%ers and )%onsorin& %ro&rams or cross%romoters
'y im%!ementin& these strate&ies/ the &oa! is to encoura&e the tar&et &rou% to
visit the ebsites CityEvents/ Deb$s b!o& and 5astLane+ Another &oa! is to create
brand aareness *or CityEvents/ Deborah Leis and 5astLane+ The socia! media
&oa!s ere to increase the members/ *o!!oers and vies o* the too!s+
To -nd hether these strate&ies and &oa!s ere achieved/ e use a socia!media trac"in& system+ e monitor a!! o* our %osted teets/ &rou% amounts/
%hotos J videos vies and %romotions throu&h the diIerent socia! mediaPs to
see i* our strate&ies or"+
Durin& my internshi% # as monitorin& the use o* socia! media strate&y by
trac"in& a!! the socia! media too!s+ The socia! media too!s that # trac"ed and
ana!yKed are 5aceboo"/ Titter/ the ebsites trac o* TorontoCityEvents+ca/
5astLanevents+ca and deb!eis+ca/ >ouTube and 5!ic"r+
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Social Media Goals Tracking resultsF
0Group 1 CityEvents Members
FacebookGroup 2 FastLane Members
Account 1 CityEvents Followers
TwitterAccount 2 FastLaneToronto Followers
Account Torontocityevetns Channel views
YouTube Video 1 April 8/8 ViewsVideo 2 !" #o Cos$o Views
Video % #ept FastLane Views
Google TorontoCityEvents.ca Monthly Vistors
Analystics Deblewis.ca Monthly VistorsFastaneevents.ca Monthly Vistors
TorontoCityEvents.ca Out of Ten oints
Google !ank Deblewis.ca Out of Ten ointsFastaneevents.ca Out of Ten oints
The &oa!s are set *rom 5ebruary unti! the month o* May+ # thin" thestrate&ies that are out!ined in the mar"etin& %!an or"+ Most o* thee.%ected &oa!s ere not achieved but there is a hu&e increase in a!! o*the socia! media too!s+
Durin& my internshi%/ e had to discuss and come u% ith ne ideas*or interactive and socia! media too!s based on these resu!ts+ e had tocome u% ith *eedbac" on the e.istin& too!s/ ideas to im%rove setu%Fdesi&n/ ideas to im%rove content/ strate&ies and activities to
increase our community and reach+
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These are su&&estions # made to im%rove CityEvents interactive and socia!media too!s+
Ideas to impro%e set updesi&n
Ci'Een+ de7nie%' mu+ im$!oe )e +e u$
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4.2.2 3S3C;3
As a esearcher/ # ant to research and im%rove the com%any$s %osition inthe mar"et+
or"in& on this com%etency durin& my #nternshi%/ # had to conduct researcheson 5astLane ima&e and identity and try to come u% ith ideas and su&&estionson ho to im%rove the event+
Su!e'
To research 5astLane identity and ima&e/ # conducted surveys both on!ine and
durin& the events o* 5astLane+ The surveys are based on uestions o* hat
attendees thin" about 5astLane/ ho they heard about the event and hich
on!ine too!s they use+
Ta"in& the survey durin& the event asn$t dicu!t/ because you ou!d a%%roachthe attendees direct!y+ 'y as"in& them nice!y/ most o* them ou!d -!! out thesurvey+
The on!ine survey as uite cha!!en&in&/ because -!!in& out on!ine surveys is not
%o%u!ar+ That is hy e combined the on!ine survey ith an on!ine drain& contest+
e oIered the attendees the chance to in 5astLane tic"ets by -!!in& out the survey+
&in FastLane tickets'''
This month we are also offerin! the "han"e to win Fast#ane ti"$ets% Currently we are &erformin! an evaluation
on our &ast events an' we woul' a&&re"iate any fee'ba"$ you are willin! to !ive us on this survey%
htt&())www%$wi$surveys%"om)online*survey%&h&+survey,-./00-,93f"54416-./2825953214
7s a result of fillin! out the survey(
we are giving you the hane to win two ti!et" to a #uture Fa"t$ane Networ!ing Event o# your hoie in 2010%%%
'y doin& that # as ab!e to &et enou&h resu!ts to eva!uate 5astLane+
esearch re%ort
A*ter &atherin& a!! the resu!ts o* the survey/ # rote a re%ort that shos a!! the
survey resu!ts+ The %ur%ose o* this research re%ort is to eva!uate the 5astLaneevent+ This re%ort a!so he!%s to sho i* the strate&ies o* the mar"etin& %!an
have the necessary eIect+
(ere are the most interestin& resu!ts o* the re%ort ith su&&estion # madeto *or im%rovements6
A&e6
esu!ts shos that most attendees are o* the a&e o* 1,40+ This is the a&e that 5astLane
is aimin& at+A+ & +ugge+ion F&+L&ne c&n %o-e! )e &iming &ge )& i+ cu!!en%' *ocu+ing
on o8(;9. F&+L&ne een+ *ocu+ on 'oung $!o*e++ion&%+ /e-een )e &ge+ o* 8(;9.
T)e !e+u%+ +)o- )& )e!e &!e &%+o m&n' &endee+ /e-een )e &ge+ o* ;8(
&ending.
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Tar&et mar"et
T)e !e+u%+ +)o- )& mo+ 'oung $!o*e++ion&%+ )& )&e &ended )e F&+L&ne
een+, come *!om )e /u+ine++ &nd m&!1eing +ide. T)e !e+u%+ &%+o +)o- )& mo+ o*
)em come *!om o)e! indu+!ie+
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4.2.3 P-J3C# -"+IS3
As a P!o"ec O!g&ni+e!&+ m' mino! com$eenc', I -&ned o &++i+ )ecom$&n' -i) )e m&!1eing, $%&nning &nd )e $!omoion o* )e een+.
or"in& on this com%etency durin& my #nternshi%/ # &++i+ed -i) )em&!1eing,$%&nning &nd )e $!omoion o* )e &ciiie+ o* )e een+.
Mar"etin& and %romotion activities
The mar"etin& and %romotiona! activities that # or"ed on durin& my internshi% ere
%romotin& 5astLane throu&h b!o&s and artic!es/ ritin& about the event theme/
netor"in&/ venue/ vendors/ *ood and drin"s+ A!so # have %romoted 5astLane throu&h
the diIerent socia! media too!s such as 5aceboo"/ Titter and Lin"ed#n+ # have a!so
%romoted the b!o& artic!es on other re!evant socia! media and event ebsites+
'e*ore or"in& on the Mar"etin& and %romotion activities e set u% mar"etin&tar&et &oa!s+ Every 5astLane event has a diIerent theme and tar&ets a diIerent
mar"et+ # have e.%erience 3 5astLane event 5astLane inter )"in Care 5astLane
in the community 5astLane ine and Choco!ate tastin&
Each 5astLane event has a diIerent theme and *or each one e *ocus and tar&eta diIerent mar"et+ De%endin& on theme o* 5astLane the mar"etin& tar&et &oa!se.ist o*6
1hich tar&et mar"ets the *ocus &oes to/
2hich
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4.2.4 P3S-+L D343L-PM3+# #"3#S
# set u% %ersona! deve!o%ments tar&ets to %ractise/ im%rove and deve!o% durin&my internshi%+ This chart i!! sho the connections that the tas"s/ %ro2ect andactivities had re&ardin& the com%etencies and %ersona! deve!o%ment tar&et+
,e&ardin& competencyand
#S'S, P-J3C#S +D C#I4I#I3Spersonal de%elopment
tar&et:
343+# PL++I+"
)earchin& and addin& contacts to :ro2ect or&aniKer?oo&!e docs Eng%i+) +$e&1ing -!iing
+1i%%+A%datin& the ebsites and socia!
media P%&nning &nd o!g&ni5ingtoo!s
Communic&ion +1i%%+Mai!in& !etters to c!ientsF invitation !ettersto
Re+e&!c)ing +1i%%+send out to contactsFtar&et &rou%s
)ocia! media s"i!!sCa!!in& u% the searched
contactsFtar&et &rou%s to *o!!o u%
Contactin& %otentia! s%onsorshi%%artners
3S3C;I+" > +L=EI+":
)ocia! media monitorin&FObservin& J esearcherana!yKin& the use o* the )ocia! Media O/+e!&ion +1i%%+too!s
An&%'5ing +1i%%+)earchin& *or diIerent events
Re+e&!c)ing +1i%%+in*ormation such as
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eventFDeve!o%in& Loya!ty %ro&ramDeve!o%in& %osters *or %osterin& activities
3=
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9inance
'ud&et %!anner
Mana&in& and com%arin& bud&ets 5inancia! s"i!!scosts
Social media
or"in& ith b!o&&in& %ro&ram ord%ress Soci&% medi& +1i%%+
or"in& ith ?oo&!e Ana!ystics Ine!&cie +1i%%+
or"in& ith 5aceboo"/ Titter/ Lin"ed#n/
#Contact
or"in& ith (ootsuite
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8)39L3C#I-+
5.1 39L3C#I-+
#
nthischa%
ter/#i!!
re*!ectho
#or
"ed asa
P!o"ecIm$%emenerandBudgeHo%de!
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or
"e
d
in
m
an
y
ar
ea
s
he
re
#di
d
di
Ie
re
nt
or
"+#
de
scr
ib
ed
in
th
e
%r
evi
ous
ch
a%
ter
s
th
at
th
e
tas"
s
an
d
%r
o2ects that #
have or"ed
on are divided
in the areas
mar"etin&
communication/ :/
researchin&
and
ana!yKin&+
The &ood
thin& is that
these areas
are a!!
as%ects o* the
"no!ed&e #obtained
durin& my
communicatio
n education+
This
"no!ed&e
has he!%ed
me a !ot ith
the %ro2ects
that # have
done *orCityEvents+ #
a!ready
studied the
structure o*
ritin&
mar"etin&
%!ans and
research
re%orts+ #
!earned hoto research
the mar"et/
tar&et &rou%
and ho to
come u% ith
strate&ies+
The
"no!ed&e
that #
obtained o*
my education
has rea!!y
he!%ed me in
this area+
The on!y area
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h
er
e
#
did
n$
t
h
a
v
e
a
n
y
"
n
o
!
e
d
&
e
o*
asth
e
e
v
e
nt
%!
a
n
nin
&
ar
e
a+
T
h
at
is
hy
th
e
-r
st
months o*
my
internshi%
ere a !itt!e
bit dicu!t+
Main!ybecause
most o* the
time # as
not aare o*
hat as
ha%%enin&
around me+
A!so # had to
&et use to
s%ea"in& and
understandin
& En&!ish+
:!us the
de&ree o*
inde%endenc
e at
CityEvents is
hi&h/
meanin& that
you had to
search outeverythin&
on your on+
There are oI
course
manua!s that
describe the
or" and *or
uestions
you cou!d
a!ays turnto Deborah+
'ut most o*
time/ at !east
hat # tried
to do is
-&urin& out
everythin&
on my on+
'y or"in&
this hy #
!earnedabout the
sub2ects on
my on+
(a!*ay my
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int
er
ns
hi
%/
#im
%r
ov
ed
a
!ot
co
m
%a
re
d
to
th
e
-r
st
m
on
th
s+
)ear
chi
n&
m
os
t
o*
th
e
thin&
s
on
m
y
o
n
ha
ve
he
!%ed
m
e
a
!ot
+ A!so
observin& and
!istenin& a !ot
to
discussionFbra
instormin&that ere
he!d in the
oce has a!so
he!%ed me a
!ot+ 'ut the
most eIective
ay *or me
as or"in&
ith the other
interns+ The
interns ere
a!! *rom
diIerent
educationa!
area !i"e
event
%!annin&/ :
and
Advertisin&+
or"in& and
communicatin& ith them
and seein&
ho they
a%%roach
thin&s has
he!% me
understand
the %rocess+
The areas
that # *ee! theinterns rea!!y
he!%ed me
the most ith
are event
%!annin& area
and the :
area+
# can base
my
im%rovements and
understandi
n& o* the
event
%!annin&
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%
r
o
c
e
ss
o
n
t
h
e
5
a
s
t
L
a
n
e
m
e
e
ti
n
&
s+
#
h
a
v
e
e.%erienced
3 5astLane
events+
'e*ore
every event
e or&anisea team
meetin&
here e
discuss the
event+ The
-rst 1
meetin&s #
asn$t
aare o* the
sub2ects+
'ut the !ast
meetin& #
attend/ #
as *u!!y
aare o* the
sub2ects o*
the meetin&
and # as
active!y
more
invo!ved inthe meetin&
su&&estin&
ideas and
thin"in&
ith the
team+
3B
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5.1.2 39L3C#I-+ S M'ioscience meetin&bud&et is a &ood e.am%!e o* my im%rovement o* this com%etency+
5.1.3 39L3C#I-+ -+ D343L-P3D 3S +D S'ILLS
The or"in& areas # deve!o% and im%roved durin& my internshi% arethe *o!!oin&6
E
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E)EAC(#N? J ANAL>#N?
or"in& on these area$s has he!%ed me deve!o% and im%rove my research/
observin& and ana!yKin& s"i!!s+ Durin& my internshi%/ # had to conduct
researches on diIerent event %!annin& sub2ects+ This he!%ed me understand the
event %!annin& %rocess+ As *or my observin& and ana!yKin& s"i!!s/ # had to
monitor and observe the use o* the socia! media too!s ee"!y+ A!so # had toconduct surveys here # had to ana!yKe the resu!ts+ # had to monitor and
observe the use o* the socia! media too!s ee"!y+
5#NANCE
or"in& on this area has he!%ed me understand the costs that are invo!ved in%!annin& an event+ )earchin& the costs and mana&in& the bud&ets/ has he!%edme im%rove my -nancia! s"i!!s even more+
5.1.4 39L3C#I-+ -+ P3S-+L D343L-PM3+# D.I+" I+#3S;IP
# set u% &oa!s ha!*ay durin& my internshi%/ to deve!o% and im%rove areas that #-nd needed to be im%roved+ The or"in& areas # deve!o% and im%roved indurin& my internshi% are the *o!!oin&6
or" eIective!y
I -&n o %e&!n )o- o -o!1 e3ecie%'. # have achieved this ha!*ay my
internshi% byor"in& and usin& a todo !ist+ This todo!ist ere emai!s that
Deborah as sendin& throu&hout the day+ The todo!ist e.isted o* or" that
needed to be done -rst and had more %riority than other dai!y tas"s Gc!ients
needs *or e.am%!eH+
or" %recise!y
I -&n o -o!1 mo!e $!eci+e%'. A )e /eginning o* m' ine!n+)i$, # noticed that
thereare !ots o* mista"es *ound in my or"+ Mista"es in s%e!!in& and &rammar
but a!so in de!iverin& or" that is not -nished+ (a!*ay my internshi%/ # have
im%roved in this area by readin&/ !istenin& and *ocusin& better on my or"
#m%rove my communication
I -&n o im$!oe m' communic&ion +1i%%+. At the be&innin& o* my internshi%/ #
rea!iKed that # didn$t communicate o*ten+ This is because # as at the time
unsecure about my En&!ish+ (a!*ay my internshi% # have im%roved this by
communicatin& more ith the interns that # have or"ed ith and ta!"in& to
them about a!! "ind diIerent sub2ects+
More initiative
I -&n o +)o- mo!e inii&ie du!ing ine!n+)i$+. At the be&innin& # had troub!e
&ettin& invo!ved in the event %!annin& %rocess+ This is because # asn$t aare o* ho
the %rocess as conducted and # didn$t have a!! the bac"&round in*ormation o* it+
H&%*-&' m' ine!n+)i$ I )&e im$!oed in )i+ &!e& /' geing mo!e ino%ed&nd /ecoming mo!e &-&!e on )o- )e een $!oce++ i+ conduced.
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:hone ca!!s
I -&n o /e &/%e o m&1e c&%%+ &nd &n+-e! )e $)one mo!e e&+i%'. At the
be&innin had dicu!ties communicatin& over the %hone+ This is because # as
at the time unsecure about my En&!ish+ (a!*ay my internshi% # have %racticed
and im%roved anserin& the %hone more than usua!!y+
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/)C-+CL.S#I-+S
6.1
I+#3+S;IP3P3I3+C3S.MM=
The
%as
t
mo
nth
s o*
my
inte
rns
hi%hav
e
bee
n
ver
y
inst
ruc
tive
*or
me+
Cit
yEv
ent
s
has
oIe
red
me
o%%
ortunit
ies
to
!ear
n
and deve!o%
myse!* in many
areas+ # &ained a
!ot o*
e.%erience/
es%ecia!!y in the
event %!annin&
-e!d+ A !ot o* the
tas"s and
activities that #
have or"ed on
durin& my
internshi% are
*ami!iar ithhat #$m
studyin& at the
moment+ #
or"ed in many
areas here #
did diIerent
or"+ This &ave
me the chance
to -nd out
hich areas #
ant or" in
a*ter my
education+ The
area that # *ound
most interestin&
is mar"etin& J
communication+
'y deve!o%in& a
mar"etin& %!an/
# had to do !ots
o* researchhere # had to
-nd the best
ay o*
mar"etin& an
event+ # !earned
many thin&s
about vira!
mar"etin& by
usin& and
!earnin& aboutsocia! media
too!s+
As a bonus/ #
&ot to
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e.
%e
rie
nc
e
the
ev
en
t
%!
an
ni
n&
%r
oc
ess+ #
!e
ar
ne
d
ho
th
e
m
ar"e
tin
&
an
d
%r
o
m
oti
on
a!ac
tiv
iti
es
oc
cu
r+ #
a!s
o
!e
arne
d
ho
th
e
administrationa
! %rocess
occurs by
maintainin&
contact iththe venue/
vendors and
s%onsor
%artners+
'e*ore my
internshi%
started my
ideas did not
match the
e.%erienceshave &ained
durin& my
internshi%+
There is a bi&
diIerence in the
schoo! %ro2ects
and the tas"s
and activities
durin& the
actua! or"+ #n
schoo! e !earn
ho to describe
the or" in
%ro2ects/ here
in or" you
!earn ho to
im%!ement them
in rea!ity+ This
internshi% as
de-nite!y an
introduction tothe actua! or"
-e!d *or me+ #
have !earned to
or" in a
business
or&anisation
and a%%!y my
"no!ed&e into
%ractice+
# !earned a !ot
*rom the diIerent
interns that #
have been
or"in& ith
durin& my
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inter
nshi
%+
Eac
h
intern
had
a
diIe
rent
edu
cati
ona!
bac"
&rou
ndand
that
mad
e it
inter
esti
n&
*or
me+
'y
or"in&
ith
the
m #
&ot
to
!ear
n
*rom
the
mand
bec
ome
aa
re
edu
cati
ona!
bac"
&rou
nd+
My
me
ntor
duri
n& my internshi%
as Deborah
Leis ho # have
a!so !earned a
!ot *rom durin&
my internshi%+As a *ormer
event mar"etin&
teacher/ she has
!ots "no!ed&e
in mar"etin& an
event+ )he has
a!so !ots o*
"no!ed&e in
the or"in& area
that # have
described such
as :/ esearch/
and 5inance+ )he
as very he!%*u!
and a!ays
i!!in& to &ive
me advice and
*eedbac" hich #
a%%reciate+ #
have tried to
!earn as much as%ossib!e *rom
her and the
interns durin&
my internshi%+
The conversation
throu&h emai!
and )"y%e ith
my mentor
Me!issa Ducha"
is a!so an
im%ortant
!earnin& moment
*or me durin&
my internshi%+
)he had a!ays
time to anser
a!! my uestions
concernin& my
internshi%+ And
as an En&!ishteacher/ she a!so
he!%ed me a !ot
by &ivin& me
*eedbac" on ho
to use my
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En&!
ish
riti
n&+
)he
hada!
ays
time to anser
a!! my uestions
concernin& my
internshi%+ #
a%%reciate a!!
the advice she&ave me durin&
my internshi%+
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# had *un *o!!oin& my internshi% at CityEvents+ # !earned a !ot about the areas
:/ vira! mar"etin& and event %!annin&+ # a!so became stron&er in my En&!ish ora!
and ritten communication+ # have achieved this by ritin& b!o& artic!es and
communicatin& throu&h the socia! media too!s/ ritin& the mar"etin& and
research %!an and my internshi% re%ort in En&!ish+ # have im%roved my En&!ishora! s"i!!s by communicatin& ith the interns that # have or"ed ith and
Deborah/ but # sti!! need to %ractise more s%ea"in& En&!ish+ That$s hy #$m
%!annin& to ta"e En&!ish courses to im%rove my En&!ish ora! as e!! as in my
ritin&+
#nternin& at CityEvents as de-nite!y a !earnin& e.%erience+ # had *un attendin&
both CityEvents and 5astLane events+ The most interestin& event that # have
attended durin& my internshi% beside the 5astLane event as the ?10 summit
events or&aniKed by the Canadian the Canadian >outh 'usiness 5oundation
GC>'5H+
CYBF o!g&ni5ed & G89 +ummi )& /!oug) oge)e! mo!e )&n 899 'oung
en!e$!eneu!+ &ged o 9 &nd %e&de!+ o* en!e$!eneu!i&% o!g&ni5&ion+ *!om
G89 coun!ie+ o e#c)&nge ide&+ &nd e+&/%i+) ine!n&ion&% ne-o!1+ &nd
$&!ne!+)i$+ )& -i%% )e%$ d!ie +u+&in&/%e g%o/&% economic g!o-).
e as CityEvents ere attendin& and assistin& ith the event/ ma"in& sure
everythin& as &oin& on schedu!e+ Durin& this event # &ot to netor" meetin& a
!ot o* entre%reneurs *rom the ?10 countries+ 'esides the En&!ish !an&ua&e/ # &ot
to use my other !an&ua&es such as Dutch/ Arabic and even the )oma!i !an&ua&e+
This made the conversations easier and # &ot to !earn more *rom the ?10entre%reneurs+ # rea!!y en2oyed attendin& this event and as de-nite!y
e.%erience to remember+
This internshi% as de-nite!y bene-cia! *or me and #$m &rate*u! and than"*u! that# &ot to e.%erience and !earn many thin&s+
6.2 3C-MM3+D#I-+S
6.2.1 3C-MM3+D#I-+S 9- #;3 I+#3+S;IP C-MP+=
CityEvents is a &reat !earnin& com%any *or interns+ CityEvents is a sma!! com%anyand he!%s interns im%rove and deve!o%s their s"i!!s+ # ou!d recommend
CityEvents to "ee% hirin& interns ith diIerent educationa! bac"&round/ to he!%
bui!d and im%rove the com%any ith the "no!ed&e they &ained *rom their
studies+
/)0)0 3C-MM3+D#I-+S 9- #;3 .+I43SI#=
The %art that # *ound most interestin& durin& my internshi% is the socia! media+Durin& my studies # most!y !earned ho to use the RTraditiona!S communication too!ssuch as
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radio and ma&aKine are o* course eIective i* you have the necessary bud&et+ 'utat CityEvents # !earned you can %romote events creative!y by 2ust usin& the socia!media too!s+
T)& i+ -)' I0m !ecommending m' unie!+i' o in!oduce & +oci&% medi&cou!+e, -)e!e )e +uden+ %e&!n )e /&+ic on%ine oo%+ )& &!e needed om&!1e.
esearch and studies have shon that youn& &enerations use socia! media too!s
such as titter/ 5aceboo" and Lin"ed#n *or both %ersona! and %ro*essiona! use+
More businesses are usin& socia! media to identi*y themse!ves by increasin&
aareness ithin the tar&et mar"ets+ They are a!so usin& socia! media to
connect/ netor" and attract customers+
Durin& my communication education/ # studied diIerent communication
as%ects such as mar"etin& communication/ advertisin&/ :/ media/ rittencommunication/ in*ormation/ or&anisation and mana&ement+ And durin& my
internshi%/ # have seen a!! these as%ects in the socia! media+
'e*ore studyin& my communication education/ # choose be*ore that to study
Communication systems+ #t as a *air!y ne education that is introduced to
our university in The (a&ue+ #t as simi!ar to my Communication education+
The on!y diIerence studyin& Communication systems is that you !earn ho
to a%%!y communication in modern systems such as ebsite/ audio and
videos+
A*ter a year studyin& Communication )ystem/ # sitched in my 1nd
year toCommunication+ 'y doin& that/ # thou&ht the communicatin& throu&h systemsas not that im%ortant+
No a*ter *o!!oin& an internshi% here communication throu&h the socia!
media too!s is im%ortant+ # rea!iKe # may have made mista"e by chan&in& my
education+ Luc"i!y/ # have *o!!oed internshi% here # !earned the basic
"no!ed&e o* communicatin& throu&h socia! media too!s+
n*ortunate!y the communication systems education does no !on&er e.ist inour university+ #t is been cance!!ed due to the !ac" o* interest by thestudents+
# am su&&estin& reintroducin& the Communication system education+ ith
techno!o&y o* today in com%uters and socia! media inte&rated mobi!es