RETAILER & SUPPLIER:
NATIONAL PROJECT of CONTRACT MANUFACTURING
DEVELOPMENT
6th Ukrainian practical conference
YOU ARE INVITED!
5th
of September
2014г., Kyiv
Traditional annual meeting of Private Label departments of retail chains and suppliers who are ready to start or to continue the contract manufacturing of products under the brand of their retail partners
TO PARTICIPATE: + 38 (044) 383-86-28,
+ 38 (050) 388-54-19 [email protected]
250 Участников: owners & top-
managers of retailers and supplier
companies from Ukraine, Russia,
Belorussia, Moldova, Poland etc.
5 practical sessions (business plan, strategies and
models, private label in food and private label in
non-food retail, PL-future), more than 20 practical
reports
NEW (!): Master classes from top
international experts in the field of
Private Label business
NEGOTIATING TABLES on Procurement of PL-Goods
with Ukrainian and foreign retailers and Private Label Goods MINI EXHIBITION
Awarding of the annual National B2B Award* Winners
«PrivateLabel® -2014» and «Best Private Label
Manager in Retail of 2014»
And also a lot of useful (and
importantly – exclusive)
information and business networking…
PRIVATE LABEL BUSINESS – BE IN THE KNOW: All about contract manufacturing – from trends and strategies to a point on the
packaging
*Participation in the National Award – is allowed for conference
participants only, as it involves filling out a questionnaire
PROFESSIONAL PROVIDER CONTRACT MANUFACTURING PARTNER
AUDIENCE:
69%
18%
5% 4% 3% 1%
Deal area of Participants Производитель
Ритейлер
Логистические услуги
Тара, упаковка
IT, консалтинг
Дистрибутор
38%
11% 8% 7%
4%
4%
3%
3%
3%
2%
2%
2% 2%
2%
2%
2% 1% 1%
1% 1% 1% 1%
1% 1%
1%
Regional range Киевская Днепропетровская Одесская Харьковская Львовская Запорожская Закарпатская Россия Ровенская Донецкая АРКрым Винницкая Волынская Луганская Херсонская Черкасская Житомирская Черниговская Кировоградская Николаевская Полтавская Тернопольская Ив.-Франковская
«PrivateLabel®-2013» = 271 Participants
20%
13%
13% 12% 10%
8%
8%
7% 3%
2%
2%
1%
1%
Management Rate of Participants Директор по продажам, закупкам
Генеральный директор, директор
Руководитель отдела СТМ
Коммерческий директор
Национальный менеджер по работе с клиентами Директор по маркетингу, рекламе, развитию Менеджер по СТМ, по качеству СТМ
Зам. Коммерческого директора
Президент, партнер, учредитель
Директор по производству, технолог
Юрист, менеджер по ВЭД
Категорийный менеджер
Директор по логистике
FEEDBACK: «PrivateLabel®-2013»
Retailers - Participants of the annual project «PrivateLabel ®»: ATB, Fozzy Group, Retail Group (Velyka Kyshenya etc),
Metro Cash & Carry, Furshet , ECO Market , Ukrainian Retail (Brusnichka ),Tavria B, PAKKO , Our Land, Amstor , Barvinok,
Klass, Market Alliance, Varus, Perekrestok, EVA, Brocard, Cosmo, Epicentr, Novaya Liniya etc...
Supplier
Retailer
Logistics
Packing materials
IT, consulting
Distributor
Head of Sales and Purchasing
CEO, owner
Head of Private Label dep-t
Head of Commerce
Key Account Manager
Marketing Director, PR
PrivateLabel and Quality Manager
Deputy commerce director
President, Partner, co-owner
Manufacturing manager
FEA Manager, Lawyer
Category Manager
Director of Logistics
Kyiv
Dnepropetrovsk
Odessa
Kharkov
Lvov
Zaporojye
Zakarpattya
Russia
Rovno
Doneck
Crimea
Vinnica
Volyn
Lugansk
Kherson
Cherkassy
Jitomir
Chernigov
Kirovograd
Nikolaev
Poltava
Ternopol
Ivano-Frankovsk
CONFERENCE PROGRAM:
09.40-12.00: Session №1. Business-plan for Private Label
=> 09.00-09.40: Members Registration. Morning coffee, networking
+ TOPIC: Private Label Market Overview : Ukraine and the world + Private Label Market Analysis: trends, consumer preferences
+ ТOPIC: Secrets of effective positioning of Private Label offers (in the context of price segments). Approaches to the formation of non-price benefits of PL. Non-standard technology promotion of PL-products
More Topics in this Session:
+ A free trade area between Ukraine and the EU: • What changes to expect and what steps to take foe the Ukrainian producers and retailers in connection with the
signing of an agreement with the EU? Signing with the EU – a course where? • New rules on the retail and wholesale in Ukraine. • How to promote private label products to EU markets? On what conditions European retailers and manufacturers
are willing to cooperate with Ukrainian companies in projects of contact manufacturing?
+ Solutions to optimize contract manufacturing business for market players - retailers and suppliers of PL-goods
Marina ZABARILO,
Director of consumer panel ConsumerScan, GfK Ukraine
Works in GfK Ukraine since 1998. In 1998 launched the first in Ukraine consumer panel of households headed today. The
study involves five thousand Ukrainian families. This is the best measurement tool for consumer buying behavior. The
study investigates the consumption of 60 product groups. Graduated from Kyiv National Economic University; Diploma of
German Management Academy of Lower Saxony, in the field of image studies - International Institute of Management
Hershtayn (Vienna, Austria).
• Private Label development in Europe • Private Label in Ukraine: the conclusions of 2013 and the 1-st part of 2014 • Dependence of PL-development of the retail format • TOP-categories for PL-development
Andrey DLIGACH,
General director of Advanter Group, the representative of the international
agency Luniter troubleshooting agency in Ukraine, PhD, a leading expert
of Ukrainian Marketing Association, Top Speaker TradeMaster ®
Best in Ukraine Expert Strategist of companies development. About 20 years of development and successful
implementation of projects to overcoming the biggest brands to a new level of business and defeating competitors. "The
Golden Coach of Management in 2014“ (the annual National Award)
=> 12.00-12.40: Coffee-tea-break, networking, checking the completed PL-offerings to the negotiating tables
Download Private Label Retailer Award participation questionnaire
«PrivateLabel®-2014»
Download Private Label Supplier Award participation questionnaire
«PrivateLabel®-2014»
Download application offers Supplier to participate in the
negotiation tables
CONFERENCE PROGRAM (continued):
12.40-14.40: Session №2. Master-classes: The European experience of Private Label projects (from leading international experts)
More Topics in this Session:
+ PL strategy in various formats of retail. Development and implementation of an effective strategy algorithm + Examples of Private Label portfolios evolution of leading European retail market players + PL development model «good-better-best» successfully used by European retailers + Cases and practical examples of promoting products Private Label in retail chains - European market best experience
SPECIAL EXPERT with Master-class:
Hermann SIEVERS, Managing Director IPLC International Private Label Consult
(Germany) TOPIC of MASTER-CLASS:
The earnings of Private Label – how retailers in EU create sustainable success by means of a thorough strategy – and how manufacturers go along:
• The role of Private Label for modern retail • Latest trends in the European market for Private Label • Examples from successful retailers • Learnings from best practices for local retailers and manufacturers • The impact of product quality to win consumer trust
Hermann joined International Private Label Consult (IPLC) in 2012 and has more than 25 years experience in marketing and sales positions at both international FMCG-manufacturers like Unilever and Philip Morris and food retail. For more than a decade as marketing director he was responsible for the Private Label strategy of Germany´s No. 1 food retailer EDEKA. Prior to IPLC he conducted his own consulting firm specialized in Private Label. Hermann is a frequent speaker at industry events and host of the annual German Private Label Summit. He holds an M.Sc. in Business Administration from Berlin Technical University
=> 14.40-15.30: Lunch, networking, acquaintance with mini exhibition «PrivateLabel®-2014», the choice to attend one of the parallel sessions – food or non-food PL
SIMILAR ISSUES OF PARALLEL SESSIONS (for food and non-food retail):
+ PRICE: criteria for pricing, cost structure of Private Label, identification of key targets
on the shelf and share in turnover :
• How to calculate the efficiency of the PL production development? • Pricing criteria, when a "can do" by supplier and "want" by network are coincide. • Planning and forecasting PL inventory: retailers tools and feedback from supplier
+ + MEASURE: The PL penetration into category: Where is the line in the presence of
Private Label in category? How to increase profit and turnover of the entire category by
Private Label?
CONFERENCE PROGRAM (continued):
15.30-17.30: Session №3. Private Label Business in FOOD segment
15.30-17.30: Session №3. PL Business in NON-FOOD segment
SPECIAL ISSUES OF PARALLEL SESSIONS (for food and non-food retail):
+ “Private Label in the first round”: the
successful development of private label in
brand-dependent categories
+ RETAILER’S CASE: experience with
foreign suppliers for non-food PL-goods
+ Channels and tools for the non-food
PL-goods promotion among customers of
the retail chain
+ Audit by supplier and work to improve
the quality of private label goods in food
group
+ Strategic partnership in conditions of
instability: joint work on the development
of commodity markets in the most
popular groups for PL-products
+ How to "motivate" buyer to trust and
to purchase PL-goods, to make them
familiar brand for consumer
TOPIC: “Private Label in
the first round”: the
successful development
of private label in brand-
dependent categories
Speakers and Experts of Sessions:
TOPIC: "EKO Market":
key changes in the
portfolio of Private Label
in 2014:
Anatoliy
DEMIDENKO,
Head of
Project
Development
of PL in "EKO"
(retail chain
"EKO Market")
Vladimir GRANIN,
Project Manager for
“Private Label“,
Company "RUSH" (line
of drogerie shops
“EVA”)
• Causes and results of policy
changes in PL-development of
EKO over the past year
• Plans "EKO market" for the
development of direction of
private labels in the coming
year.
• Key categories in which the
retailer will need new partners to
produce PL-goods in the near
future
His career in retailing began in Dnepropetrovsk company "Rainford" TBC. In 2006 - Category Manager of Company "Style D" (drogerie retail chain proStor), where he began his acquaintance with non-food goods. In 2007 Anatoliy was invited to the retail company "Vester" (Russian retail chain of hypermarkerts). After - Group of Companies Fozzy Group, the position of manager of development Private Label in Non-Food. During the period a lot of PL-projects were implemented most of which have become leaders in their category. In 2012 came as the PL project manager in the company "EKO Market", for the period of work has been done quite a bit of work to improve and optimize the projects of Private Label
More Topics to discuss:
+ Brands and Private Label: ways of
differentiation within the business of
manufacturer:
• How to develop PL-goods without prejudice to their business (and not to create a competitor to their own brand – manufacturer’s brand)?
• Methods for optimal adjustment of technical processes, logistics and other business processes of supplier.
• How the brand can stand out in its category in terms of priority positions on the shelves for PL-goods?
Speakers and Experts of Sessions:
CONFERENCE PROGRAM (continued):
Private Label Departments of biggest Ukrainian Retail Chains confirmed their participation in the Sessions:
TOPIC: "Healthy" Partnership between the retailer and the
provider in the realities of the market: and suggestions from the
retail chain
Yuri SVIATENKO,
Head of Private Label Department of hypermarkets retail
chains "CARAVAN" and convenient stores “TorMart”
(“Adventis“ Company)
Igor STETSENKO,
Head of Development of private labels in the retail chain
"Velyka Kyshenia" (Holding "Retail Group")
TOPIC: Key Changes in the Private Label development in
retail chain and in cooperation with suppliers
More Speakers and Experts of Sessions:
since 2000 to 2003. - Category Manager of "Center Spar Ukraine" (retail chain) from 2003 - Manager of Buying department in Caravan since 2006 - PL-development manager in Caravan since 2009 - Head of Private Label Development in "Adventist“ (Caravan hypermarket chain)
17.30-19.30: Negotiating Tables on the supply of PL-goods in
the retail chains - "pre-bid" meeting (come with a list of the
nearest tenders and filled out forms of product propositions)
19.30-21.00+: GALA DINNER and AWARDS: Awarding of the winners of the annual National B2B Award among
retailers and suppliers of PL-goods - «PrivateLabel® -2014». And
also - the announcement of the voting results and award for "Best
PL Director of retail chain in 2014" and "Best Private Label Team of
retail chain in 2014" (the choice of national project Participants)
RESULTS OF THE CONFERENCE 2013: September 6
5th All-Ukrainian practical conference
Retailers and suppliers: NATIONAL PROJECT of Contract Manufacturing
DEVELOPMENT
The development of contract
manufacturing (Private Labels) market
and cooperation among its players - the
idea that on September 6 in Kyiv within
the 5th All-Ukrainian conference
"PrivateLabel ® -2013. National
development project of contract
manufacturing" united 270 owners and
top managers of retail chains and
supplier companies from 24 regions of
Ukraine, with the participation of
companies from Russia, Denmark and
Germany
The initiator and organizer of the conference with an exclusive project since 2009 is a B2B Media Group TradeMaster®
Group (www.TradeMaster.UA). Partners of the conference 2013 are: CRM-General Partner: E-consulting, Contract
manufacturing partner - Portal of PL-development: www.PrivateLabel-TM.com, Partner of the Conference: "1C Ukraine",
Partner of Development of business management systems: 3sSolutions, Expert in ice cream production - EUROSTAR ICE,
Expert partner of PL-production in China: Fialan, Packaging solutions partner, "Aventin" and Logistic partner: "UVK"
Among the experts who participated in the “Meet the
direction of the Private Label Department of Retail
Chain": Galina MALYAROVA, head of PL in GK Fozzy
Group, Andrew OLISCHUK, Deputy Commercial Director
for PL in GC "Eurotech“, Vladimir GRANIN, Project
Manager for "PL" at Company "RUSH" (line of drogerie-
shops EVA), Yuri SVYATENKO, head of PL development
of hypermarkets "CARAVAN" ("Adventist"), Tatiana KOT,
Head of PL in "METRO Cash & Carry Ukraine", Peter
STETSIK, category manager for PL in "Lvovholod",
Anastasia MURAVYOVA, head of proprietary trading
marks "SUMATRA-LTD" (TM "COSMO"), Lily
KOMAROVA, development Manager of PL in "Ukrainian
Retail" (TC "Brusnichka"), Ivan OMELYANCHIK, Deputy
Director of the Department "Own Brand“ in "EpitsentrK."
The resulting issue of
the Conrefence (ru) The photos of
Conference 2013 The video of Conference
2013
RESULTS OF "PrivateLabel®-2013" (continued)
"We need to control the quality on three
levels and in time to finish working with
troubled supplier“, - Alexander
VINOGRADOV, quality control engineer
of PL-Department in retail company
"Epicenter K"
About the portfolio analysis and
range of Private Labels in retail
chain "Brusnichka“, - Lily
KOMAROVA, Development
Manager of "Ukrainian Retail"
(TC "Brusnichka")
About the importance of quality control
and product safety of PL-goods, - Igor
SWIDERSKI, director of technical
expertise of PL-Department in GK
Fozzy Group
"Private Labels in the brand-
dependent categories can be
successful," Anastasia
MURAVYOVA, head of private
label brands "SUMATRA-LTD"
(TC "COSMO")
"A successful union “retail chain – supplier” is
available in a systems approach to private
label “of production - to the correct position
on the shelf”, Alexandra VANTYE (ex-CEO
"SuperLab "pharmacy chain" 36.6 ")
Expert opinion on the current Private
Labels market - Alexander
ANFINOGENOV (Moscow), a
leading expert in the CIS FMCG-
market
To get to know more, please, contact:
Decision "3C-Manufacturing
Enterprise Management" for
the planning, production and
further distribution or sale of
products - presented Sergei
SOSEDKO, Director,
Founder, Project Manager 3s
Solutions
Product quality should be the object of control,
along with sales, production, procurement and
other areas. Tolls for mutually beneficial
cooperation of retailer and manufacturer in the
field of quality management of product "1C:
Enterprise" - demonstrated Alexei STARTSEV,
"1C"
Roman KRIVOSHEEV, director of the
company Fialan, spoke about the
opportunities of the organization to
produce PL-goods in China and PL basic
nuances to consider when searching for
partners in China
Irina FATKULLINA, managing director of PL in
retail chain "Monetka" (Moscow) gave some
examples of successful cases in Private Labels
development (when the new PL not only bring profit
to the retailer on its sales, but also increased its
sales across categories) and expressed readiness of
retailer "Monetka“ to cooperate with the Ukrainian
PL-manufacturers
Vadim SHKARUPETA,
commercial director of the
company “UVK", presented the
experience of the company in
distribution centers in outsourcing
for retailers development, including
the distribution of PL-goods
RESULTS OF "PrivateLabel®-2013" (continued)
Pl-Manufacturers speak New format of blitz proposals and suggestions how to optimize cooperation the organizer presented in the final
part of the Conference. The proposals were made by experts from manufacturing companies possessing the
big experience in working with retail chains for the production of private label goods
Bogdan BARABASH, Chairman of the Board "Monomakh", described the
experience of working with European customers of PL and the changes that
have occurred in the company through a contract with an experienced foreign
customer. He also reported analytics of the market of own brands in European
countries, drawing attention to the potentially interesting (fast-growing)
European PL-markets and some of their players (retailers)
Elena Glotova, director of "Concern Fresh Up" and Alexander YAMENKO,
director of the "Terminal-M" - have voiced controversial points in the process of
work between the retail chain and the provider of PL-goods and made suggestions
how they can be resolved by mutual quality partnership work
Vladislav PROSKURIN, Director of Sales
"Ukrkotton" raised questions of the
accuracy of forecasting Private Label
manufacturing volumes from the side of retail
chain, expressing the wish of the majority of
present manufacturers to be received from
the Pl-partner (chain) more accurate
forecasts of volumes
Bogdan HOLOVATCH, deputy
director of "Margo", raised the
question of reducing the production of
check results to a common format that
is acceptable for several retailers to
reduce the number of audits and thus
alleviate the burden associated with
them for Manufacturer
Valery CHISLOV, director of key account Carlsberg Ukraine and Irina SMIYAN, regional
manager of the company "ONISS" talked about the specifics of combining manufacturer and
private label brands; and Sergei Smirnov, deputy director of sales, "Zaporizhzhya Bakery
number 1" - revealed the key points that the manufacturer should take into account when logging
with the Private Label goods
At the end of the practical conference
within blitz charging Valery
GLUBOCHENKO, a leading expert,
Golden Trainer on B2B sales in 2013
(according to the «B2BMaster-2013"),
proposed TOP-5 Master-tips for the blitz
negotiations, just before the "tables" in the
end of the conference on purchases of
Private Label goods
5th year in a row among the participants of the National Project of contract
manufacturing Development was held the Rewarding of the winners of the
National Award B2B “PrivateLabel-2013”, in which retailers and
manufacturers by voting choose the best partners in the Private Labels
cooperation who showed the maximum quality work in the past 12 months
OPPORTUNITIES FOR
NATIONAL PROJECT PARTNERS:
BRANDED Chief Bureau of the Conference and the meeting hall
MINI-EXHIBITION: Present your products and solutions for more than 250 participants of the project
PRESENTATION SPEECH: Present your products and solutions with the main
grandstand of the Project
AWARD: To take part in the awarding of winners among retailers and suppliers, as well as Top PL-Teams - branded gifts and appeal of the company head to your partners is allowed
AND ALSO: Possibilities of tasting your
products during coffee breaks, lunch, buffet, placement of your advertising materials in various mediums – please, ask for details on additional options: [email protected] + 38 (050) 388-54-19
YOU ARE INVITED!
YOU ARE INVITED!
Opportunities of participation
The service included in the Participant package Standard Business Premium
Presence at the Conference in any room at your choice any line other
than 1-3 2-3 lines 1 line
The package of Conference Participant with informational
materials and presentations in catalog of Conference,
receiving Speakers’ presentations in electronic form (by e-
mail, after the Conference) yes
yes
yes
Coffee breaks, lunch, Gala Dinner yes
yes
yes
The information about company in the catalog of the
Conference with the contacts (when an information until
August 30)
50 words +
contacts 1/2 page
1 page
Participation in negotiations tables between buyers
(retailers) and suppliers of goods and services yes
yes
yes
Participant's personal certificate yes
yes
Yes + logo on
certificates
List of Participants with contacts (name, position, address
and telephone numbers of office) no
no
yes
Participation in the National Award “PrivateLabel-2014” yes
yes
yes
Placement of information materials in packages of
participants of the conference or at the front desk no
yes, А4
yes,
brochures,
presentations
etc.
Banner or stand placement in the hall or in the lobby
(display without Participant!)
no
no
yes
Participation cost if paid after July 16, euro
250
400
620
POSSIBLE * Discounts: 2 members from the company - 5%, 3 and more participants from the company - 10% The participants of conferences TradeMaster ® - 10% * Discounts are not summarized
Conditions for participation in the
Conference:
Sincerely, Galina Potapchuk
For Registration – please contact me at: +38 (044) 383-86-28,
+38 (050) 388-54-19, [email protected]
www.TradeMaster.UA ; www.PrivateLabel-TM.com